In Forbes China's 2020 "Most Outstanding Women in Business List", Zhu Linyao won the 87th place with her outstanding performance. In the 2022 "Hurun Global Rich List", she ranked 828th with a net worth of 26.5 billion yuan, becoming a veritable "Queen of Flavors".
What kind of secret is hidden behind the former altar figures, but now they are in prison? How did Zhu Linyao sit on tens of billions of assets, making her husband willing to retreat into the background, and how did all this fall apart overnight?
Let's unravel the mysteries of this turmoil.
Is there some kind of connection between Zhu Linyao, Liu Jianfu and Zhou Tao? Is there an inevitable connection between the voluntary surrender of Liu Jianfu and Zhou Tao and the investigation of Zhu Linyao? It is worth mentioning that Liu Jianfu and Zhou Tao are both important customers of Zhu Linyao and important supporters of Huabao shares.
Therefore, some people in the industry believe that Zhu Linyao's investigation may be related to the surrender of the two major customers. So, what kind of people and companies are Zhu Linyao and Huabao shares?
From 2014 to 2020, Huabao Flavor Co., Ltd. has been the leader of China's fragrance and flavor industry for six consecutive years, which has had a profound impact on the development of China's fragrance and flavor industry.
The company's original name was Huabao Food Flavors and Fragrances***
Note that the actual controller of Huabao Food Flavors and Fragrances *** is Zhu Linyao. However, Zhu Linyao did not create Huabao on her own, as early as 1990, she founded her first flavor and fragrance company in Beijing and began her entrepreneurial journey.
Zhu Linyao, a woman born in Sichuan, China, chose the fiercely competitive Beijing for her entrepreneurial starting point with the confidence that a newborn calf is not afraid of tigers. And what opportunities and turning points played a key role in her successful foothold in Beijing and finally founded Huabao International?
Let's explore the saga of this female entrepreneur.
was born lively and spicy, so Zhu Linyao was unwilling to live a life of husband and children, so she began to quietly plan her career when she was in college. Unlike the youthful ignorance of her classmates, Zhu Linyao's college life is full of busyness.
She saw great potential in the flavor and fragrance industry, and in order to turn her vision into reality and realize her ambitions, she began to fully prepare herself for entrepreneurship while she was in college.
Zhu Linyao's wise move was proved to be correct. After successfully fishing for the first pot of gold, she was not satisfied with this, but ignited her determination to challenge to a higher level. In order to broaden the company's business territory, she gave up her life in Beipiao and became a member of many Shanghai drifters.
It is precisely because of that important decision that Zhu Linyao has achieved the current achievements, and led Huabao Group to continue to move towards the leading position in the industry, creating one brilliant enterprise after another.
In 2004, Huabao International Group was formally established, focusing on the R&D and sales of tobacco flavors.
Huabao International Group quickly gained a firm foothold in the tobacco flavor market, achieved a revenue of more than one billion yuan within three years, established in-depth cooperation with the top ten cigarette companies, and became an excellent business partner.
However, Zhu Linyao's ambition did not stop there, as early as 2001, he began to carry out equity cooperation with major cigarette companies, through the self-production and sales of flavors, to achieve a win-win situation for both parties.
Zhu Linyao is no longer satisfied with the success of the tobacco flavor market, and her eyes are looking at the broader field of edible flavors and flavors, in order to create a complete development chain of the flavor industry.
Turnover declined for the first time, but it became a new starting point for Zhu Linyao, what made her successful in the capital market? Huabao International's share price is **, and shareholders have been damaged, but Zhu Linyao has been able to further enhance his capital strength.
Zhu Linyao did not focus on the loss of market value, but paid more attention to the successful listing of Jiahao Food. As a newly developed condiment business line of Huabao International, Jiahao Food will bring huge revenue to the company after listing and become an important pillar of the group.
Zhu Linyao is widely regarded as an expert in flavors and fragrances in the industry, and also enjoys the title of "Queen of Pumping" on the **.
On the Internet, Zhu Linyao is strategizing and easily earning billions of wealth. So, how did Zhu Linyao do it? For **, Zhu Linyao has unique opinions, but her core secret to accumulating wealth is only eight words: sell high and suck low, and hold flexibly.
Everyone knows that a high degree of nervous tension or relaxation will only make things worse. However, when things are tied to interests, people's considerations change. When pursuing wealth, we will hold on to the ** in our hands and look forward to obtaining more wealth.
However, when *** fell to the bottom, some stockholders were eager to sell at a low price to reduce their losses. However, Zhu Linyao is the opposite. When Huabao International was listed in 2004, although a group of shareholders were optimistic about its development potential and bought shares for investment, Zhu Linyao chose to sell his own shares.
In 2010, Zhu Linyao's share of Huabao International increased from 7378% fell to 3771%, but earned a whopping 9.5 billion Hong Kong dollars.
For many, the deal seemed like a no-brainer, but by 2015, things had taken a dramatic turn. That year, the whole country swept the country, financial companies raised their leverage, and China's ** soared from 1849 points to 5178 points, but this also led to a serious imbalance between stock prices and fundamentals, and the stock market crash followed.
In this gamble, some people made a lot of money, but some people blindly followed the trend and ended up bankrupt. Zhu Linyao is the former, she not only made money, but also repurchased the Huabao she had sold at a very low price, and returned to the absolute shareholding ratio.
In just six years, she used her smart mind to create a revenue of 9.5 billion Hong Kong dollars for Huabao International.
Zhu Linyao's shrewd wrist not only created the legend of Huabao International, but also attracted widespread attention and interest. However, she has always kept a low profile, rarely giving interviews, and her opportunities are extremely limited.
Despite this, she was still ranked 134th on the Forbes list of the richest Chinese in 2015 at the age of 46.
Zhu Linyao has achieved such brilliant achievements at a young age, but in fact, her success does not depend entirely on her own strength. Behind her, it was her husband Lin Guowen who paved the way for her.
Behind her husband's achievements is her lack of confidence in her own abilities. Although she has a wealth of practical experience, in a business center like Shanghai, she will inevitably encounter various difficulties when starting a business alone.
However, there was one man who stepped up when she needed it most, helped her, and gave her a solid entrepreneurial foundation.
Lin Guowen, a unique individual, was born on September 21, 1963 in Dianbai District. With his own efforts, he obtained a doctorate degree from the University of California.
However, what really made him famous was his family's regret. Despite this, Lin Guowen is still an excellent businessman, he took advantage of the abundant wealth he obtained, immediately devoted himself to the flavor and fragrance industry, and founded Guangdong Huabao Flavor and Fragrance*** to achieve a substantial increase in income.
Lin Guowen's company is growing day by day, and his family and marriage are also happy. He became a model of successful people in the eyes of many. However, after getting to know Zhu Linyao, everything changed.
Lin Guowen was attracted by the young, courageous and beautiful Zhu Linyao, and Zhu Linyao fell in love with Lin Guowen, who was full of economy and experience. In business interactions, the relationship between the two quickly warmed up.
In order to alleviate the harm to his original wife, Lin Guowen filed for divorce and created a new family with Zhu Linyao.
In order to hold a grand wedding for his beloved bride, Lin Guowen did not hesitate to spend a lot of money to rent a private jet to pick up his relatives, and invited the famous singer *** as a witness to their marriage.
Married life is sweet and happy, and 1992 ushered in the crystallization of love. Lin Guowen has been in the flavor and fragrance field for many years, and has his own business philosophy, but he is too conservative, and the company's profitability is stable but lacks innovative breakthroughs.
Zhu Linyao, on the other hand, is good at driving change. The two cooperated tacitly, and Huabao Group quickly gained a firm foothold in the market. At this time, Lin Guowen realized that his wife was more suitable as the principal, so he chose to retreat behind the scenes and become her strong backing.
Lin Guowen and Zhu Linyao are jointly at the helm of Huabao Group, and in just ten years, the flavors and fragrances of Huabao Group under his leadership have spread all over the national market. Zhu Linyao is known as the "Queen of Spices" in the industry, and her superb business talent is also praised.
From Zhu Linyao's business strategy, it can be seen that she has a well-thought-out way of management. In order to ensure the company's stable foothold in the market, Zhu Linyao decisively adopted a dual-track operation strategy.
Zhu Linyao is a leader in China's tobacco flavor industry, and she has promoted the development of the industry through in-depth cooperation with major Chinese tobacco manufacturers. At the same time, she is also active in mergers and acquisitions, and has expanded her business to enter the market in an all-round way.
Although the horizontal development has caused her setbacks, in the tobacco flavor market, Huabao Group's position is unbreakable. The secret of Zhu Linyao's success lies in her spirit of keeping pace with the times and daring to challenge.
After capturing that improving the technical level or reducing production costs would have a serious impact on operating profits, Zhu Linyao decisively abandoned the traditional way of doing business and turned to a win-win model of joint ventures with cigarette companies to set up flavor and flavor enterprises.
This model not only allowed her to stabilize her customers, but also brought her huge profits. Lin Jiayu, the son of Lin Guowen and Zhu Linyao, is also an executive director of Huabao International, and also serves as the chairman of Huafeng International Investment Holdings.
However, after Zhu Linyao was placed on file for investigation, Lin Jiayu also chose the same path as his mother.
The ** of Huabao shares and Huabao International fell sharply after the incident, and the asset losses were serious. Although we still have no way of knowing what exactly happened to this "most mysterious" female billionaire in China, it is certain that she must have crossed the bottom line of the law while frantically accumulating money, so she was placed on file for investigation.
Although it is a well-known fact that smoking is harmful to health, China's tobacco industry continued to grow at an alarming rate in the early years.
The rise of sub-health culture has reduced the demand for tobacco among smokers, and the development trend of the tobacco industry has changed. In the future, the tobacco industry may withdraw from China's most profitable sector, and this is a possible thing.
As a businessman, Zhu Linyao's legal business and pioneering spirit are worth learning from other people in the industry. However, making a profit is just the icing on the cake, and abiding by the law is the bottom line that every businessman should stick to.