For the brand, removing the company's low-priced products from the shelves is an important measure to maintain the brand image and market order. Here's a guide to online pricing to help you achieve this:
Step 1: Clarify the price control target
Before starting to control prices, brands need to be clear about their price control goals. This includes determining the platform that needs to remove low-priced and indiscriminately priced products, setting a reasonable ** range, and clarifying the price control range of products. Only when the objectives are clearly defined can the follow-up work be carried out in a more targeted manner.
Step 2: Establish a price control team
Price control requires professional personnel to carry out the work. Brands can set up a dedicated price control team to monitor low-priced products, communicate with platforms, and handle infringement complaints. Team members need to have a certain knowledge of e-commerce and legal awareness in order to carry out their work better.
Step 3: Develop a price control strategy
After clarifying the price control target, the brand needs to formulate a specific price control strategy. This includes selecting the right e-commerce platform, formulating the best standards, establishing a monitoring system, designing a rights protection plan, etc., and at the same time, the brand needs to flexibly adjust the price control strategy according to different platforms and product characteristics to improve work efficiency.
Step 4: Strengthen channel management
The emergence of low-priced products is often related to poor channel management. Therefore, brands need to strengthen the management of channel providers and establish a sound channel system. By regulating the behavior of channel providers, we can prevent their malicious price reductions from disrupting the market order, so as to reduce the emergence of low-price and disorderly products.
Step 5: Win-win cooperation with the platform
Cooperation with e-commerce platforms is the key to achieving online price control. Brands can establish long-term cooperative relations with platform providers to jointly maintain market order. Through cooperation with platform providers, brands can better understand the platform rules and rights protection process, and improve the efficiency of rights protection. At the same time, platform providers can also improve the product quality and user experience on the platform through cooperation with brands.
Step 6: Continuous monitoring and optimization
Online price control is not achieved overnight, and requires continuous monitoring and optimization. Brands need to regularly monitor low-priced products to find and deal with problems in a timely manner. At the same time, it is necessary to continuously optimize the price control strategy according to the monitoring results to improve work efficiency. For some low-priced products that are difficult to deal with, brands can consider taking more proactive measures, such as filing a lawsuit or seeking administrative intervention.