Yesterday morning.
Many netizens' circle of friends have been swiped.
LV price increase across the board".
Basically all bags have gone up in price."
Every once in a while.
There is an updated ** that appears in the circle of friends.
There is news that Louis Vuitton from February 19.
The price of some products in the Chinese market has been raised, with an average increase of about 5%.
This matter once rushed to the hot search.
In response to the recent news of price increases in the Chinese market, the Chao News reporter learned from the LV staff that since February 19, the LV official website has been adjusted, and some products such as croissants, carryall and other bags have changed, and the specific changes are subject to the price on the official website.
Some popular models have been raised**.
Someone just raised the price before the **.
The reporter inquired about its official website in China and found that the price of some products has appeared to varying degrees, with an increase of about 1,000 yuan, with an average increase of 5%, involving a number of popular products.
Among them, the "hard to find" carryall small handbag from 1960,000 yuan rose to 2060,000 yuan, up 5%, carryall medium handbag from 2050,000 yuan rose to 2150,000 yuan.
S carry all broke 20,000. Source: LV official website.
The popular boulogne handbag (croissant) from 1850,000 yuan rose to 1940,000 yuan; Neoneo BB handbag from 1520,000 yuan rose to 1620,000 yuan, an increase of 6%.
In recent years, LV has frequently raised its products**, with an average annual price increase of about 3 times. As for the reason for the price increase, LVMH spokespeople have previously said that it is due to increased manufacturing and transportation costs.
In this regard, many netizens said that the frequency of this ** is too frequent. Some netizens also said that they heard that the sales said that the price would increase after the holiday, and they quickly bought their favorite models before the holiday.
I wanted to buy a new bag at the beginning of the year, but carryall was out of stock, so I tried a few bags and bought the only one that suits me best. The day before the price increase, Xiaoli, a girl from Hangzhou, bought a LOOP bag (LV moon bag) at the LV store in Vientiane City.
Source: Courtesy of the interviewee.
When asked about the bag she bought, she said calmly that she could buy the best before the price increase, and that if it doesn't rise this time, it may rise in the next round.
There are not a few people who are "numb" by the frequent price increases of big brands, Xiaoli said that compared with the increase of LV1000 yuan, Chanel's increase of thousands each time is more exaggerated.
Luxury brands have frequently increased prices in recent years, and buying bags is also a kind of financial management?
The ** in your hand may disappoint you, but LV won't. "The reporter's circle of friends has ** posted that LV has raised prices on time, and compares LV with **.
* means that before today** is invalid, and the new *** rises in response.
Luxury brands have seen frequent price increases in recent years.
Rising prices for luxury brands are nothing new.
The LV large neverfull handbag I carried back from Europe in 2012 only cost 6,900 yuan at that time, and the current ** is more than twice as much as it was then. A female user on the social platform posted.
Taking LV's popular style Carryall small handbag as an example, since June last year, its ** has risen from 16,500 yuan to 18,100 yuan, and then to 19,600 yuan. And just yesterday, its ** rose to 20,600 yuan, and in just a few months, the single product ** rose by nearly 248%。
On January 1 this year, Hermes completed the increase of the first line of all products, of which the Mini Kelly generation **10,000 yuan to 56,500 yuan, an increase of 215%, birkin30 handbags rose from 92,750 yuan to 105,000 yuan, breaking through the 100,000 yuan mark.
And last year, Chanel's price increase in September, cf and 2The ** of 55 crossed the 80,000 mark, **approaching Hermes. The Chanel 19 bag** rose to 5050,000 yuan, exceeding 50,000 yuan, chanel 22 handbag** raised to 4810,000 yuan.
The most representative CF and 255, which has risen six times since 2019. By 19 years of 380,000, all the way to today's price of 80,000, has more than doubled. It is no wonder that netizens jokingly called "buying a bag is worth more than any financial product".
How to look at luxury "financial management".
I started the carryall small with 16,500 yuan last year, and now it is 20,600 yuan in a year, an increase of more than 20%! Isn't that better than any financial product? "The frequent price increase of luxury goods has made many people have the idea of investing in luxury bags.
Reader Dafuzi.
The reporter interviewed relevant experts and said that it should be clear that the commodities that really have investment value and value preservation value must be a small number of commodities in circulation and limited circulation, or even commodities that cannot be circulated in the normal market. And luxury goods are still consumer goods.
Zhou Ting, an expert in China's luxury industry and president of the VIP Research Institute, said that unless it is a first-class category, gemstones, and diamonds, because of the value and scarcity of raw materials, it may have such investment attributes. However, clothing, shoes, hats, bags, etc., it is still consumer goods, consumables, and does not have real investment value.
Limited by the quality category, monetization channels, preservation of the quality and other conditions, it is still difficult to use luxury goods to "manage money".
"Liquidity" is also an important factor in whether a luxury bag retains its value after purchase. Mai Mai, the manager of the second luxury bag, told reporters, "The classic models and classic colors of Hermes, Chanel, and LV will retain their value better." The customer bought a LV for 8900 yuan from me in 2020, and sold it for 9000 yuan from me two years later, because it is a classic LV style and is used properly, and the liquidity of the bag is still relatively strong. ”
In addition, if consumers do have the need to shop in the second-hand luxury market, they must choose as reliable and professional platforms as possible, carefully review the ** and error rates of different platforms, and refer to the evaluation and scoring of different forums. In addition, it is also important to keep relevant chat and transaction records, and in case you encounter a fake, you can seek legal help, and it is important to keep the certificate.
To make money through luxury bags, everyone needs to look at it rationally.
Netizens are hotly discussed. It went up before I could carry it."
However, more netizens are just watching.
Have you ever bought a major luxury brand?
Comprehensive: Chao news, news workshop, netizen comments.
*: Shanxi Evening News.