Recently, Card Game officially submitted a listing application to the Hong Kong Stock Exchange, and this blockbuster news quickly attracted widespread attention in the pan-entertainment industry. As a leading card manufacturer and operator in China, this move not only marks a new milestone for the company to enter the market, but also indicates that the pan-entertainment industry is about to usher in a new round of development opportunities. As the launch of card games draws closer, the market is looking forward to its future performance.
According to the prospectus, as one of the most widely recognized pan-entertainment product brands in China, Kayou has successfully established and continues to enrich its diversified product portfolio and extensive IP matrix.
Specifically, in addition to consolidating the leadership of trading cards, card games have further enriched the product categories such as dolls, badges, stickers, and alec stands. In 2022, stationery will become a member of the card game product matrix, with IP-themed pens and books to meet the work and learning scenarios of consumers of all ages.
Card games have long been rooted in China's pan-entertainment product industry, injecting unique interactive and interesting elements into the products to enhance the collection and entertainment of the products. As of September 30, 2023, the IP matrix of card games includes well-known IPs such as Ultraman, Ye Luoli, Egg Boy Party, Naruto, Detective Conan, and Harry Potter. The company has also obtained the licensing of leading Guoman and animation IP, such as Douluo Continent Animation and Qin Shi Mingyue, injecting innovative elements into Chinese culture.
At the same time, Kayou has advanced production and manufacturing capabilities and first-class chain management, forming a nationwide sales network to support efficient operations. According to the prospectus, Kayou has three production bases in operation and two production bases under construction in Zhejiang Province and Guangdong Province, and has also continuously invested in advanced production equipment and process research and development to achieve strong production capacity, enabling the company to flexibly respond to changing market demand. With the help of a strong dealer sales network with local resources, as well as a multi-channel online and offline business sales network formed by direct sales and retail, a wide range of consumer reach has been formed.
In terms of industry, according to CIC, China's pan-entertainment product industry is developing rapidly, with a market size of RMB129.7 billion in 2022 in terms of gross merchandise value, with a compound annual growth rate of 173%, and expects the industry to reach RMB 230.4 billion in 2027, with a CAGR of 122%。In terms of total merchandise turnover in 2022, the company ranked second in China's pan-entertainment product industryRanked second in China's pan-entertainment toy industry;And with 710% market share ranks first in China's trading card industry.
In terms of finance, in 2021, 2022 and for the nine months ended September 30, 2023, the revenue of Card Games was approximately RMB229.8 billion yuan, 41$3.1 billion and $19.1 billionRMB5.2 billion, adjusted net profit from RMB7.2 billion in 2021$9.5 billion, an increase to $16. in 2022200 million yuan.
In 2023, the company launched its first self-owned IP "Three Kingdoms" themed product, promoting the traditional culture of the Three Kingdoms with youthful and creative elements, and creating business growth opportunities.
The card game delivery table to the Hong Kong Stock Exchange has undoubtedly injected new vitality and confidence into the pan-entertainment industry. With the continuous change of the market and the increasing diversification of consumer needs, it is expected that card games will continue to bring more surprises and possibilities to the industry with an innovative attitude. Let's look forward to the wonderful performance of card games in the market and the new opportunities it brings to the pan-entertainment industry.
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