January 19, is a Friday, hosted by the Hedgehog CommuneThe 4th New Content Explorer Conference with the theme of "Shimmer Heavy Flash".We will meet you at the Renaissance Beijing Wangfujing Jinmao Hotel.
A friend asked, why is the theme called "Shimmer Heavy Flash"? Three years later, when hundreds of industries are rising again and all industries are reviving, on the journey of recovery in 2023, practitioners in the digital content industry have ignited sparks, and these glimmers have begun to shine again.
The purpose of the New Content Explorer Conference is to look back at what excellent content has been produced in the past year, what excellent content creators have been emerging, and what new changes and developments have reverberated in the content industry.
This time, we will continue to bring the most representative explorers in the industry to summarize 2023 and look forward to 2024 together.
The most complete agenda and guest lineup of the 4th New Content Explorer Conference are now officially released, and the registration method is shown at the end of the long picture of this article. Come on, let's share this grand event of the content industry.
Here are some of the speakers:
Li Lun, deputy editor-in-chief of Tencent. Perhaps he is more familiar with the identity of the producer of "Thirteen Invitations", and the name of this show is exactly what he chose. In 2015, Li Lun planned a talk show and invited Xu Zhiyuan, who gave him a list of thirteen interviews from all walks of life. Li Lun joked that these thirteen are not relied on, just like the thirteen in mahjong. And so the story begins. In 2023, the 7th season of "Thirteen Invitations" won Douban 9A record high of 4 points. Li Lun once said that the core concept of observational documentaries is "human existence", that is, the relationship between people and people, and between people and the outside world. Li Lun will come to the conference site and discuss "Documentary and Public Reconstruction" with Lu Ye, a professor at the School of Journalism of Fudan University.
Liu Tian, Chief Strategy Officer of Wuwu Media. "You can always believe in the aesthetics of worry-free media", from Sister Mao Mao, Zhang Dada, Liu Siyao, to Liu Genghong, big wolf dog Zheng Jianpeng & Yanzhen couple, the top MCN company on the whole network, is none other than worry-free media. At the 2024 New Content Explorer Conference, Liu Tian, Chief Strategy Officer of Wuwu Media, who is deeply involved in the field of content and new marketing, has 20 years of integrated marketing experience and a keen industry perspective, will be present to share his thoughts on content marketing entering the new IP era.
Dai Qin, general manager of Douban Reading. 2023 is a year of special significance for Douban Reading. In August, "Apocalypse" was a hit and became a dark horse for summer dramas; In September, the topic drama "Good Things Come in Pairs" premiered, and then won the first daily crown of Kuyun for 21 consecutive days; During the same period, the costume suspense drama "Nine Righteous People" was on the air, attracting attention with its heavy core and excellent production. And these three word-of-mouth masterpieces are all adapted from Douban Reading Original**. More made in Douban reading IPs are on the way to film and television, according to ** statistics, in Aiyou Tengmang's film list, there are 16 works adapted from Douban reading IP. Perhaps, a new **IP film and television adaptation pattern is taking shape. At this year's conference, we invited Dai Qin to talk about how Douban "builds a literary platform with potential and diversity". Perhaps in her telling, we can explore why Douban reading is frequent.
Feng Guangjian, co-founder of Ritan Park, and Xu Tao, co-founder of Sound and Motion. In 2023, podcasts will be completely popular, take each of us as an example, who doesn't have a few friends around who do podcasts? According to a recent report, one in five of the country's 1.1 billion Internet users has listened to a podcast. In this conference, Feng Guangjian, co-founder of Ritan Park, Xu Tao, co-founder of Sound and Lively, and the co-founders of the two head podcasts will come to the scene to discuss where the wind of podcasts will blow in 2024 with the Hedgehog Commune.
Yu Ke, head of the drama business center of the Kuaishou Entertainment Business Department. Almost everyone who does content will feel the impact of short dramas in the second half of 2023, short drama crews can be seen everywhere in Hengdian Film and Television City, and the myth of social ** making money every day continues to ferment, and the 1-minute short drama content in information flow advertisements has become the new main force for delivery. Before short dramas became a dazzling industry outlet, Kuaishou had been working silently on the short drama track for many years. In the summer of 2023, Kuaishou will launch a total of 85 short dramas of the Xingmang Project, and the number of short dramas exceeding 100 million will reach 21, and in the third quarter, the investment revenue of the Xingmang Project short dramas will increase by more than 10 times from the previous quarter. As a "veteran player" in the track, how does Kuaishou view the present and future of short dramas. At this year's conference, we invited Yu Ke, the head of the Drama Business Center of the Kuaishou Entertainment Business Department, which created a Kuaishou short drama business from 0 to 1, to listen to him talk about "why short dramas will take off in 2023".
Jingdong International purchases and sells Liu Zhen. In 2023's Double Eleven, Jingdong will swipe the whole network in the live broadcast room, without inviting Internet celebrities or brushing traffic, Jingdong and even the entire e-commerce platform, a group of people who know the most about products have come to the front desk from behind the scenes, recommending the goods they have selected for users themselves, so that users can buy cheap and use them with confidence. Liu Zhen is a five-year veteran of JD.com, and one of the representative members of JD International's procurement and sales live broadcast team, mainly responsible for the procurement, pricing, sales, merchant operation and live broadcast of imported beauty and skin care products. Why is the live broadcast room of the worker so attractive? Liu Zhen will show the "secret" of JD.com's procurement and marketing at the conference site