2023 is an extraordinary year for the Chinese auto market, and it is also a year for domestic independent brands to take off.
Self-owned brands account for more than 50%.Once upon a time, domestic independent brands were synonymous with "cheap and low quality", and their market share was quite low. With the continuous progress of independent brands, according to the data of the *** association, the sales volume of the independent brand passenger car market in 2023 will be 145960,000 units, a year-on-year increase of 241%, with a market share of 56%, up 6 percent year-on-year1 percentage point. This is also the first time that the annual market share of self-owned brand passenger cars has exceeded 50%.
It is obvious that domestic independent brands are using their outstanding cost performance to win the trust of a considerable number of consumers.
Domestic cars have sprung up
According to statistics, the number of new cars in the domestic auto market in 2023 will be 742, the highest in the history! Its own brands accounted for 405 units, 208 joint venture brands, and only 129 imported brands. There are 224 new BEVs and 98 HEVs.
At present, China's auto market is vibrant, and everyone is attracting consumers by introducing new products. But it also shows that the competition in the domestic automobile market has reached a very fierce level, and it has turned to a buyer's market in an all-round way.
Exports of domestically produced vehicles are the world's largest
In 2023, China's automobile exports reached 52210,000 units, surpassing Japan to become the world's largest exporter of automobiles, a figure that we are proud of.
We have become a world-class automobile manufacturing country, which has been recognized by consumers in the international market.
The domestic ** chain is getting stronger and stronger
Such achievements are inevitably inseparable from the improvement of the domestic ** chain. For automobile manufacturing, although it looks like a car, it contains tens of thousands of parts and thousands of upstream and downstream businessmen, forming a relationship of "carrying the boat and overturning the boat".
CATL, Huawei, Huayu Automotive, Joyson Electronics, Xinrui Technology, Inovance Technology ......The top domestic automobile manufacturers have supported the industrial upgrading of domestic automobiles.
The more you sell, the more expensive it gets
In 2023, the pricing of new cars launched by domestic independent brands is getting higher and higher. Once upon a time, most of the domestic independent brands wandered below 100,000, and only a few could hit the 150,000 level. Starting from 2022, domestic independent brands will frequently hit the pricing range of more than 200,000 yuan, and there will be nearly 30 models on sale with a price of more than 300,000 yuan in 2023!
There are quite a few people who joke that it used to be ".Nopemoney to buy domestic", and now it is "no."MoneyBuy domestic".
Although China's auto market is currently on a growth trend, the market will eventually become saturated and competition will become more and more fierce. Therefore, domestic independent brands must seize more market space and seek more profit margins, so they will become more and more expensive.
The joint venture car is no longer playing
2023 is not an easy year for joint ventures. For example, according to Volkswagen's own data, from 2008 to 2020, the market share in China could account for about 15%, and by 2022, the market share fell to 114%，id.series, e-tron series crazy price reduction**, only to save some of the situation. In the first quarter of 2023, Volkswagen's market share in China has slipped to 101%, compared to a 2% decline in sales figures for the first half of the year. In 2023, the market share of the six Japanese auto companies in China will drop even more, from the original 24% to 185%。
Mitsubishi Motors withdrew from the Chinese market and stopped playing.
The hidden worries behind the boom
No matter what kind of attitude you have towards China's own brand cars, you can't deny the progress of Chinese cars. However, although the sales volume is high, there is still a big gap in terms of brand and quality control, and even some car companies ignore laws and regulations, break through the bottom line of environmental protection, and have not launched a recall so far.