Fast Technology reported on February 14 that recently, digital blogger @Digital Chat Station said that various domestic mobile phone manufacturers have begun to prepare their own image brands.
The blogger said: "Each (mobile phone manufacturer) has begun to prepare its own image brand, and several of them have expired and will not renew", but he did not disclose the detailed brand.
This also means that domestic mobile phone manufacturers no longer need image co-branding to "paste gold", but develop their own image brands in a down-to-earth manner.
Since Huawei cooperated with Leica on the P9 series of mobile phones, domestic mobile phone manufacturers began to realize the influence of image co-branding, so they have started to negotiate cooperation with camera and optical brands.
So far, domestic mobile phone manufacturers that are still co-branding with imaging brands include Xiaomi (Leica), vivo (Zeiss), OPPO (Hasselblad), and Huawei has launched its own imaging brand XMAGE after ending its cooperation with Leica.
He Gang, Chief Operating Officer of Huawei Device BG, said, "XMAGE will be the exclusive logo of Huawei Mobile Imaging, which will announce our leadership and maturity in the imaging field, and will also represent our continuous breakthroughs and commitments. ”
Nowadays, with the maturity and development of imaging technology, it is reasonable for domestic mobile phone manufacturers to choose to prepare their own imaging brands after Huawei.