If you pay a little attention to the domestic auto market, you will find that the "battle" between new energy vehicles is more fierce than ever. From "fighting the best war" to "volume configuration" to "fighting listing rights", almost every new product on the market is a subversion of the previous product. It even makes people feel that "these new energy brands are selling cars at a loss".
And behind this, everyone actually has only one purpose, that is, to enter the "head echelon".
"Entering the top echelon" is not only a proof of product strength, but also a market position related to the future of the brand. Because at this stage, the "head effect" of new energy vehicle brands has been quite obvious.
If you want to evaluate the biggest dark horse among all new energy brands in 2023, Zhiji Auto is undoubtedly the most dazzling. With the launch of the explosive product Zhiji LS6, it not only has completely ended the "involution" of the 200,000-level pure electric SUV market, but also as a high-end new energy brand, the monthly sales of LS6 have approached 10,000 units.
You know, this should be the best-selling model in the market with a unit price of 200,000 among Chinese brands currently on sale.
Users have been waiting for a long time, and Zhiji City NOA has been launched as scheduled.
And just as the New Year is approaching, that is, on January 23, 2024, Zhiji Auto's first vehicle software version in 2024 - IMOS 27.0 (beta) is officially launched. One of the most anticipated is that IM AD City NOA has been launched as scheduled and is the first to open in Shanghai.
As mentioned earlier, the "first echelon" of new energy brands, if you have to divide it technically, [high-voltage platform] and [intelligent driving ability] are currently relatively hard reference indicators, and they are also the points that many consumers pay more attention to when buying new energy vehicles.
Zhiji Auto's quasi-900V high-voltage fast charging platform has previously refreshed the industry standard, and the high-speed NOA has also achieved nationwide penetration at the end of last year, and now the NOA in the city, which tests the most intelligent driving ability, is now officially launched.
In fact, before the listing, I have experienced Zhiji's urban NOA in advance, although the overall strategy is conservative, but in the complex urban road environment, Zhiji urban NOA can deal with typical scenarios such as left-right game peers, mixed flow of people and vehicles, avoiding congestion vehicles, avoiding takeaway brothers, avoiding buses, etc., and the number of takeovers is not high, and we have not even taken over once in the whole process.
And the whole trip, the acceleration and deceleration of the vehicle, steering, and avoidance are very silky, smooth, completely like a veteran, the full-width central control screen also has a global digital field of vision to make up for the blindness, sitting in the car There is almost no blind spot in the field of vision, giving people a sense of security.
In the communication with the technical staff, he learned that since Zhiji City NOA is launched for users for the first time, it is based on the premise of safety, and he also said that in the future, with the upgrade of the version of OTA, Zhiji City NOA will be more like an old driver in dealing with complex scenarios, and the commuting efficiency will be higher.
Noa, the no-map city, will be launched in June, which is worth looking forward to.
In scenarios that do not rely on high-definition maps, the smart city NOA is also about to usher in OTA. Officially, the plan to open the city of Zhiji City NOA is gradually advancing, and in June this year, the no-map city NOA will be launched to further accelerate the opening of the city.
It is worth mentioning that in the first quarter, Zhiji Auto will open the pilot version of the urban commuting mode nationwide public beta. The advanced version of the commuter mode can achieve about 80% of the city's NOA capacity.
After the function is enabled, traffic light recognition can be realized, and the straight intersection will automatically pass, and the experience will be "more coherent and worry-free". This function does not need high-precision map coverage, no need to set up navigation, and truly "can be used at any time, and it is easy to use throughout the country". For many cities that are not covered by high-definition maps, Zhiji users can also enjoy the convenience of intelligent driving assistance.
Subsequently, the advanced version of the commuting mode will further realize the ability to go straight and turn left and right at the intersection on the memory route, and become the exclusive "VIP train" on the user's commuting road. This feature will cover 100 cities across the country within the year.
One-click AI driving" 2Version 0, the intelligent cockpit is upgraded synchronously.
Also, imos 27.With the upgrade of version 0, the intelligent cockpit of Zhiji Auto also has a richer innovation experience. For example, the user-loved "one-click AI substitute driving" ushered in 2Version 0, more powerful, richer scenes, and smoother experience.
For example, when parking on the side of the road, the "one-key welt upgrade" is upgraded from the original fixed distance welt to fully automatic welt, which greatly improves the efficiency of pulling over; The "one-click escape new upgrade" makes it easy to park in the extreme narrow parking spaces that are difficult for old drivers to do, and both vertical and horizontal parking spaces are available, and the use scenarios are richer. In the future, more "one-click" functions will be launched one after another.
The newly upgraded IMOS also brings surprise experiences such as mobile phone parking, car wash mode, and panoramic sound & stereo tuning upgrades, as well as the New Year's "Golden Dragon Xiangyun" theme collection to wish users good luck and make the New Year joyful non-stop.
For example, many high-end new energy vehicles have a "welcome mode", or "electric door", which will unlock the door when accidentally touching it when washing the car, which will cause a more embarrassing scene, and Zhiji's "car wash mode" can solve this pain point.
"ICS Gimbal Braking" will be launched soon, and the driving comfort will be further improved.
In terms of the most hardcore driving control, the driving performance of Zhiji Auto will be upgraded again, taking the lead in bringing users a more comfortable driving experience.
For example, starting this spring, Zhiji Auto's products will successively launch the "ICS PTZ Braking" function, which empowers high-performance hardware through advanced algorithms to simulate the exquisite braking and stopping method of "state-guest team drivers", effectively reducing 92The 3% forward push back feeling realizes the braking effect of "no nodding" and "no motion sickness" in traffic jams, so that novice drivers can also have an elegant, silky and comfortable braking experience like "old drivers".
Written at the end: The outbreak of Zhiji cars, in fact, I am not surprised, because from the earliest Zhiji L7, I have been the first batch of ** test drives on the track, through the excellent product strength of this car and the communication with product development personnel, I found that the Zhiji team is indeed a solid car brand.
In terms of car building, Zhiji Auto is not only "sufficient", but also very good at innovation, and the LS7 and LS6 that were launched later can always bring me some fresh experience, which is very rare in the homogeneous new energy market.
Under the premise that urban NOA has not yet been promoted to end customers, Zhiji Auto has made it one of the top echelons with its unique product charm and ultra-high cost performance. I believe that this demonstration of the city's NOA capabilities will further focus on its head.