Kaspersky has made a major update to its joint partner program. As the number of partners around the world increases, Kaspersky has defined four new specific approaches for those who sell, deploy, provide managed services, or build solutions with Kaspersky products. To drive this new approach, partner programs, benefits, and incentives have been revised to better align with partners' business models.
Kaspersky is a partner-led business leader that conducts most of its business through a global partner channel, working with a wide variety of partners with diverse business models and processes. This complex partner structure requires a more personalized approach to meet the needs and expectations of various types of partners. Based on this, the Kaspersky Joint Partner Program is now divided into four business model-focused processes: Sell, Deploy, Manage and Build.
Selling Partner Program.
Resellers, system integrators and VARs (value-added resellers) have been key enablers of the distribution and resale of Kaspersky technology due to their unique market position and customer channels. The Sales Plan is an upgraded version of the Joint Program and has been popular with partners. The plan remains clear and transparent. The rebate program has been simplified and expanded to cover Kaspersky's entire product portfolio.
Deploy a partner program.
The shift from vendor solutions to helping customers and partners solve challenges has become a trend in cybersecurity. The Deployment Partner Program is designed to expand the network of expert partners who understand the company's cybersecurity technologies and are able to conduct pre-sales, provide demos, and provide proof-of-concept to customers. These partners will receive additional technical support, support capabilities, and financial benefits, including a new competitive rebate program.
Manage partner programs.
The new management program is designed to nurture and support managed service providers – partners who offer professional services and managed solutions through flexible consumption models. They provide security services to their customers through the Security Operations Center or build solutions based on Kaspersky services. For these partners, Kaspersky has launched a dedicated rebate program, expanded technical support, and considered research and development (R&D) alignment to support the growth of the managed services business.
In the management plan, there are three partner levels to choose from. MSP is a junior partner for cloud and mass market solutions. The second level is MSP Advanced, which is designed for established MSP partners with high sales and advanced sales expertise. Finally, MSSP partnerships are designed for those who want to provide advanced cybersecurity capabilities to their customers who want to expand the range of services they offer into the cybersecurity space. Each tier offers a different benefit structure, including a special rebate program, as well as advanced technical and marketing support that best meets each partner's needs.
Build a partner program.
Designed directly for Kaspersky's growing number of technology partners, the Build Partner Program leverages Kaspersky's 27 years of experience working with leading IT product and service companies to implement a simplified partner program. The program enables Kaspersky's technology partners to enrich their products and services with their globally recognized expertise and to reduce time to market. Kaspersky will assist with the integration of the building partner's products, provide access to Kaspersky's R&D experts, and provide marketing support (as the case may be) and other benefits. The Build program includes two partner levels: technical and strategic.
As a company that values our partners, we pay special attention to developing our partner network and doing everything possible to make it profitable and convenient for our partners to do business with us. The updated joint partner program provides services to Kaspersky Partners based on their business model. By offering differentiated benefits, including expanded technical and marketing support and a rebate program for partners, it is now easier to understand and maximize returns," commented Timur Biyachuev, Executive Vice President of Kaspersky's Enterprise Business.