What are the reasons for the decline in sales of the AION S, which is positioned as a compact electr

Mondo Cars Updated on 2024-02-26

Among the independent new energy brands, GAC Aion can be said to be a car company with relatively good sales. Its Aion S, relying on a relatively moderate price, has achieved good sales. At its peak, monthly sales can even exceed 20,000 units. So, how is the sales of Aion S today?

Aion S sales declined significantly, with only 9,534 units sold in January.

According to public sales data, in January this year, the sales volume of Aion S was only 9,534 units. Looking ahead, in December last year, the sales of the Aion S model reached 15,216 units. In November last year, the sales volume of Aion S was 11,728 units. It can be seen that compared with the peak period, the sales of Aion S have declined significantly.

As we all know, in the Aion brand, Aion S occupies a high proportion of sales and is the main model. Now, the sales of the Aion S model have declined, which has also directly affected the sales of the Aion brand.

According to official data, in January this year, GAC Aion sold 24,947 vehicles. In November last year, Aion sold 41,567 vehicles; In October last year, it was 41,503; In September last year, GAC Aion's sales reached 51,596 units.

The owner reported that the battery mileage of Aion S is relatively "virtual".

So, why has the sales of the Aion S model declined significantly? On the car complaint network, a car owner surnamed Hong reported that he bought the 2022 80 technology version of Aion S Plus. In the process of use, it is found that the battery of the vehicle loses power relatively quickly. As a result, the cruising range is shortened.

In addition to Mr. Hong, there are also many Aion car owners who reported that the Aion S car has the problem of false battery life, which affects the user experience.

The author learned that the power battery of the electric vehicle Aion S is provided by Funeng Technology. Compared with the CATL era that we are familiar with, there is a certain gap in terms of technical strength.

In addition, in terms of cruising range, the Aion S model does not have obvious advantages. According to official data, under NEDC conditions, the 2023 Mei 580 lithium iron phosphate model of Aion S has a maximum range of only 480 kilometers.

The low-end model of the Aion S has a maximum range of only 420 kilometers. In the new energy market in 2024, this endurance is not competitive compared to its opponents.

In addition to the endurance, the performance of Aion S in terms of power is also at a decent level.

The electric motor equipped with the Aion S has a maximum power of 204 horsepower, which is not an advantage over its opponents.

The high-end model has a maximum power of only 245 horsepower. You know, many models are now equipped with dual-motor systems. And the 2024 Aion S only provides a single motor to consumers.

National public opinion: GAC Aion has been able to achieve continuous sales growth in recent years. Those who are familiar with the company know that it is related to the fact that it is the main ** brand of online car-hailing. Since last year, the online car-hailing market has become saturated, so the sales of Aion models have also been limited. The vigorously developed high-end brand Haobo, from the perspective of market performance, has not achieved the desired results. For the Aion brand, in 2024, do you think it will be possible to achieve a breakthrough from adversity?

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