The Japanese mobile phone market is fiercely competitive, domestic manufacturers are absent, and Apple has become the biggest winner?
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More about Japan's mobile industry restructuring: local manufacturers"No name on the list", Apple is the biggest winner?
Due to the increasing competition in the field of smartphones, various manufacturers want to increase their market share worldwide. China has the world's largest smartphone consumer market, and local products such as Huawei, Xiaomi, OPPO, and vivo have occupied the international market. However, when they entered the foreign country, they found that they had difficulty entering Japan – why?
Some time ago, in a Japan Mobile** market share ranking, none of the domestic brands entered the list, of which Apple's iPhone accounted for 47With a market share of 8%, it is Japan's largest competitor; Most of the rest are local Japanese brands, such as Sony and Kyocera, why do Japanese local brands lose out to other companies?
First of all, Japan's mobile** is a very competitive and mature market. Japanese customers are demanding more types and quality of mobile products. Therefore, if foreign car manufacturers want to gain a foothold in this field, they need to be innovative, high-quality, and meet the needs of local customers. However, sales of domestic products in Japan are not satisfactory. On the one hand, the brand of domestic products has not yet been established, resulting in a lack of trust in domestic products in the domestic market; However, domestic brands lag behind in Japan's sales strategy and channel construction, and it is difficult to reach the real consumer group.
However, this does not mean that there is no possibility of entering Japan for domestic **. In fact, with the rapid development of economic integration and the Internet, Japanese people are increasingly recognizing foreign brands. Although Japan's mobile** market is quite developed, there are still many unsolved problems. As long as the localized mobile phone can accurately locate the needs of users and according to the needs of local users, it will have a chance to occupy a place in Japan.
Therefore, how did the domestic ** enter Japan? First of all, the domestic mobile ** should strengthen the establishment of the brand and quality control, and enhance its recognition and reputation. To achieve this, we should start from three aspects: advertising, improving product quality, and strengthening after-sales service. The second is to understand Japanese customs and consumption customs, and to promote local products. For example, we should develop different and competitive products according to the needs of Japanese people in terms of taking pictures and playing. In addition, domestic mobile ** should also establish closer ties with local channel providers and distributors, broaden marketing channels, and broaden ties with customers. In addition, through close contact with local enterprises, we can better grasp the market development trend, meet the needs of customers, and adjust the company's products and sales strategies accordingly in a timely manner.
In addition to the strategies mentioned above, domestic manufacturers can compete in Japan in the following ways: Strengthen product innovation: Develop innovative and leading products. Optimize user experience: Make users more experienced. Strengthen localized operations: In terms of sales and customer service, we will focus on local operations, deeply understand localized culture and consumption customs, and develop products and services that meet the needs of local consumers. A long-term partner in the development of the local market.
In short, although there are many difficulties in moving the domestic ** in Japan, there are still many opportunities. In order to open up a new situation in Japan, it is necessary to have a deep understanding of the local market and national characteristics, and develop targeted products and services that meet customer requirements. Strengthen brand building, strengthen quality management, and enhance independent innovation of enterprises. Only in this way can local brands have more market share and loyal customer base in Japan.