When the days of "crossing the river by feeling the stones" came to an end, Deep Blue Auto had to think independently about how to "make a move" next.
Car Power" has previously made it clear that the first two models launched by the brand are undoubtedly "benchmarked" against Tesla. Among them, the first product, SL03, is positioned as a mid-size sedan, which is exactly the same level as the Model 3; The second model, the S7, is a midsize SUV that competes with the Model Y.
In addition to the exact same model positioning, the first two products of Deep Blue are mainly sports and technological style, which is also "invariable" with Tesla. The only difference is that SL03 and S7 are in addition to pure electric models, and they also provide a range extender version that is in line with the current consumption trend of the domestic auto market
It's a pity that the latter is currently on sale only two domestic models: Model 3 and Model Y. As for the Model S and Model X, which are sold in a purely imported way and are as high as about 70-800,000 yuan, they are obviously not suitable for the current "benchmarking", not to mention the Cybertruck with a strange shape and a high probability of not being sold in China.
So, will the "next step" of the dark blue brand go to **? ......In any case, when the G318 "square box" suddenly appeared, most people's first reaction might be: "Ah???
Indeed, from the previous SL03 and S7, the sports and technological style that have been in the same vein suddenly "turned" to the "square box" shape of G318, which is definitely not a problem that can be solved by "imagination" alone.
What's more, although the Tank 300 has become a "hot model" in the field of related products, and the "follow-up" success of the short-distance traveler has been successful, it is still a matter of great suspense whether this market segment that is still immature in China has enough capacity and whether it can allow the brand to harvest the sales performance it wants.
So, why did Deep Blue Auto choose the "square box" route for its third product? ......With the name of "G318", the "Alexander", can this guy whose appearance is "incompatible" with the previous models of the same brand win the eyes of everyone, especially the relevant consumer groups that Deep Blue has locked before? ......
That's right, this is the topic that the "big mouths" of "Car Power" are going to talk to you about today-
Can it become a "hit"? Depends on the word-of-mouth of the first users——Vehicle power|Deng RuipengDeep blue G318 - just from the name of the model, we can feel its "ambition": with the help of the sacred status of "G318 National Highway" in everyone's hearts, let those users who have the dream of "poetry and distance" choose such a tough car.
However, although the appearance of the new car is "eye-catching" enough, there is still a lot of pressure to successfully "detonate" the market.
It's an obvious fact that the overall design style of the G318 is very different from the two previous products of Deep Blue - if you put this car together with the S7, it is probably difficult for most people to think that they are actually from the same car company.
The advantage of this is that it can effectively broaden the potential user base of the brand. However, this operation will also lead to a lack of uniformity in the brand tone, and even make people suspect that the overall planning idea of its product line is not clear and clear.
Judging from the product information that has been disclosed so far, the dark blue G318 is certainly not bad; In terms of body "measurements" and wheelbase, it is stronger than the Tank 300 and the Formula Leopard Leopard 5; As for the rear spare tire, electric pedals, rear trailer holes with live connectors and roof expansion platforms and other "hard off-road" configurations, the car is not lacking.
What's more, the use of range-extender power can also achieve a balance between high power and low cost of ownership.
Based on the current situation, the price of dark blue G318 is likely to be 25-300,000 yuan. However, there are too many competitors in this range - in addition to a number of new energy SUVs, there are also strong "hard-core players" such as the Tank 300 and the Formula Leopard Leopard 5 as mentioned above, how can they break through their "blockade"? ...That's the crux of the matter.
As a "latecomer" to the market, the G318 is obviously no longer as "amazing" as the Tank 300 when it was "born". Therefore, if it wants to break through the "blockade" of its "predecessors", the word-of-mouth and feedback of the first batch of users are undoubtedly crucial - if it can perform well in this regard, there may still be a certain possibility for the car to become a "hit".
"Latecomers" need to lower their stature, and pricing is crucial——Vehicle power|Chen BoLooking back on 2023, in addition to the word "volume", the domestic auto market has also ushered in the sudden "liveliness" of the hard-core SUV segment, and it is still in the limelight. As a result, Deep Blue Automobile also seems to have seen this consumer demand and "ended" with G318.
Previously, the two models of the Deep Blue brand focused on the mid-range and Volkswagen routes. What is intriguing is that the new car is directly named "G318", and it is positioned as a hard-core SUV, which makes people think of the familiar phrase "318 must be driven in this life" - not only the taste of "off-road weapon", but also more likely to resonate with users.
However, the more critical is consumer demand: the traditional sense of the hard SUV, more prominent "strong off-road" concept and scene; At present, most consumers prefer that their cars not only have strong off-road capabilities, but also do not need to be particularly "hardcore", and can fully adapt to the needs of daily transportation in the city.
In this way, the dark blue G318, which will be equipped with a "super extended range" system and a dual-motor four-wheel drive layout, is completely sufficient in terms of power performance. In addition, off-road players also like to tow RVs and motorcycles out - for this, the G318 also has the qualification of trailering, which can further expand the use scenarios.
When "benchmarking" a strong enemy such as the tank 300 and the Equation Leopard Leopard 5, the dark blue G318, as a "latecomer", will undoubtedly face a tough battle. In addition to the stronger product power, the pricing of the car is also particularly important.
In the author's opinion, if the starting price of dark blue G318 is less than 250,000 yuan, and the top version of the model is not more than 300,000 yuan, and can quickly form a user reputation with its own product strength, it may have a chance in the fierce market competition.