What is Rural Revitalization? It is a process that 1.4 billion people must go through to achieve common prosperity; It is a commitment that the first rich will drive the later rich; It is a leap from material abundance to spiritual abundance.
The essence of rural revitalization is to solve a series of problems faced by rural development, including the loss of rural population and the structure of agricultural industry.
1. Weak rural infrastructure, etc. In order to achieve the comprehensive prosperity of "no one is missing", the characteristics of China's "vast land giants" must be planned as a whole and give full play to the advantages of the "first-class system", so that the people do not have to leave their hometowns and land and take the southeast, but can realize rural revitalization at their own doorsteps and enjoy the fruits of modernization.
In the past, we have referred to the development experience of the West, combined with China's national conditions, comprehensively promoted the construction of urbanization and modernization, and achieved remarkable results, but the process of urbanization has also siphoned a large number of social resources, including capital, talents, and policies, resulting in a period of insufficient development of rural resources, a single industrial structure and many other problems. However, in the process of rural construction, this set of urbanization development theory has become very unsuitable. The reason for this is that the Western modernization theory is based on the modernization of the minority, that is, the false modernization of the majority serving the minority through the operation of capital. That's why there is Obama's exaggerated but in line with their thinking that "if the Chinese live according to the American way of life, the resources of the three earths are not enough", because if they follow their development ideas, the United States has plundered so many resources to achieve the modernization of 300 million people, China's 1.4 billion people are almost 4-5 times that of the United States, if all of them are modernized, the resources of the entire earth are far from enough.
Then it will certainly not work to continue to use this set of modernization theories to build the countryside, because this does not conform to our party's ruling philosophy and the people's expectations. To put it simply, the foundation of China's agricultural development is to ensure the people's food rations and sufficient strategic reserves under the unified control of the people, that is, national food security is the first; The large-scale farm economy in the United States is a global market operation carried out by American multinational capital and large and small farmers everywhere in order to earn capital profits. At the present stage, China's per capita cultivated land area ranks 127, about one-seventh of that of the United States, and if rural construction is carried out in accordance with the Western way, it is bound to form a large number of unemployed groups of people who have no way to transfer employment and have no land to plant, which we do not want to see and do not allow.
Therefore, among the five characteristics of Chinese modernization emphasized by the 20th National Congress of the Communist Party of China, there are two "modernization of harmonious coexistence between man and nature" and "modernization of common prosperity". In this regard, we have put forward the strategy of ecological civilization, which is "Two Mountains Thought" + "Two Modernizations Theory", "Lucid waters and lush mountains are invaluable assets", "Ecological industrialization and industrial ecology". Then, based on our thoughts and theories, we can look at rural revitalization and industrial revitalization, and we can understand that we want to liberate ourselves from the original development ideas of industrialization and financial capital expansion, and change the original urban plane resource development to the rural spatial three-dimensional resource development under the premise of ensuring the harmonious coexistence of man and nature. At present, social capital is encouraged to enter the three-dimensional development of space resources, which is equivalent to changing the plane development of agricultural resources that investors only did in the past into the three-dimensional development of space resources such as mountains, rivers, fields, forests, lakes and grasses. Through the overall planning of capital, policies and talents, we will activate the infrastructure assets, resource assets and human assets of the regional ecology precipitated in the countryside, and deepen the industry, so that different types of villages can develop different revitalization paths and realize the "revitalization of all industries". For example,The "comprehensive development model" represented by "Zhonghaoyu". The "three changes" model practiced by the village has been recognized by villages all over the country, that is, resources become assets, cash becomes shares, and villagers become shareholders. Adhere to the concept of "taking farmers as the main body and letting farmers get rich together", explore and implement a comprehensive development model of "company + project + villager shareholding", everyone in the village is a shareholder, every household is the boss, and leisure agriculture and rural tourism are integrated development; The "external capital leveraging model" represented by "Zhuquan Village".。Introduce foreign capital to carry out "protection first, then development", build a new rural pattern of "one ancient and one new", and build characteristic tourism through the humanistic features of the original ancient villages, so as to effectively drive residents' income and form three income-generating channels of "rent + entrepreneurship + employment"; The "village collective organization driving model" represented by "Yuanjia Village". With the branch as the core and the villagers as the main body; Seek development with innovation and promote harmony with sharing; Take rural tourism as a breakthrough to create a platform for farmers to start a business; Take the formation of cooperatives as the starting point to achieve three changes; Promote the first industry with the second industry with the third industry, and realize the integrated development of the three industries; adjust income distribution to achieve common prosperity; pay attention to spiritual civilization and strengthen ideological education; Carry forward the fine tradition, pure rural customs and folk customs. Only in this way can the rural society be a cycle of natural resources, the organic integration between the diversity of natural resources and the diversity of human society, the carrier of China's ecological civilization development, and the realization of what the general secretary said, "you can see the mountains, you can see the water, and remember the nostalgia".
Therefore, when we think about rural revitalization here, it is not difficult to conceive a blueprint for future development. However, planning alone is not enough, and it also requires the joint efforts of policy, capital, talent, and science and technology to open up opportunities for rural development and give new vitality and impetus to rural areas.
Here the policy needs to come first. At the national level, we have seen a series of policy documents to support rural development, such as the Opinions on Comprehensively Promoting Rural Revitalization and Accelerating the Modernization of Agriculture and Rural Areas, which provide policy support and guidance for rural revitalization. At the local level, specific policies and measures have also been introduced to adapt to local conditions, such as land transfer policies and rural industry support policies. It is precisely because of the practice of these policies that we have created so many successful typical cases, but when we look at these successful cases, we will find that most of these are more obvious advantages and characteristics, and according to the classification of rural planning, they basically belong to the first four categories (the first category is characteristic protection, the second category is agglomeration and upgrading, the third category is suburban integration, and the fourth category is relocation and annexation). The four types of villages have actually explored development paths that are in line with their characteristics, but these four categories are still in the minority, and the most is the last category, and the other general categories. These villages lag far behind towns in terms of education and health care. Young workers are also displaced by their children or work. There are also no outstanding tourism or cultural monuments, so the development of such villages needs more policy support. While the policy practice guides capital to enter the market, it is also necessary to prevent and control the disorderly expansion of capital and compress the rights and interests of villagers. By building a blueprint for rural development through policies and capital, we can further attract more talents to the countryside, and drive the secondary and tertiary industries from the primary industry, or promote the primary industry through the tertiary industry, forming a diversified development direction. In this whole process, the power of science and technology has always run through the whole process, which can improve the quality and efficiency of the construction of rural revitalization. In this regard, Qingdao Zall Software also deeply studies all directions of rural revitalization, thoroughly implements the "Two Mountains Thought" and "Two Modernizations Theory", puts forward the concept of "digital changes the countryside, science and technology help revitalization", and actively participates in the construction of rural revitalization.
The focus of rural revitalization is industrial revitalization. In the process of rural construction, some villages with rich natural and cultural resources can give priority to the development of tourism, promote the tertiary industry through tourism, vigorously develop the tertiary industry, or promote the primary and secondary industries. However, most of the rural areas only have land resources, coupled with the country's red line of 1.8 billion mu of cultivated land, so they have to give priority to the development of agriculture and form a development path that promotes the integration of secondary and tertiary industries with primary industry. No matter what kind of development style, it is always necessary to deepen the industrial structure of the rural areas. At present, the traditional agricultural model is no longer able to meet the demand for agricultural products in modern society, and it is also difficult to bring rich income to farmers. In order to solve this problem, rural revitalization advocates the development of modern agriculture and encourages farmers to adopt new technologies and management methods to improve the quality and yield of agricultural products. In this regard, Qingdao Zall Software has been deeply involved in the agricultural field since 2000, forming a complete set of closed-loop digital platforms from soil climate detection before planting, land suitability evaluation to pest control during planting, smart farming management to quality inspection and traceability of agricultural products after planting.
For the aquaculture industry, we bring together the application of farmers, the upstream and downstream support of the agricultural industry chain, the intelligent monitoring equipment of the Internet of Things, big data and AI technology, and the production and supervision system of the entire agricultural industry chain, so as to realize the intelligent production of livestock and poultry breeding varieties, the operation grid, the efficient management and the convenience of service, and build a large platform for smart livestock and poultry breeding that serves farmers, experts and regulatory agencies at the same time.
In this way, the aggregation of multi-system data can accurately monitor the fertility process and agricultural dynamics, dynamically monitor and analyze the growth and physiological indicators of animals and plants in the reproductive stage, improve the ability of intelligent management of agricultural production, find problems in the production process in advance or in time, specify agricultural production technical countermeasures, carry out higher technical guidance, and promote agricultural production and income. At the same time, based on the high-quality output of modern agriculture, a diversified and simultaneous industrialization reform has been formed, such as the tourism economy brought by large-scale planting, the claim economy brought by personalized customization, and the brand economy brought by high-quality and high-value-added agricultural products, so as to realize the resource realization of all-round and multi-angle production factors, and add a watt to the construction of rural revitalization and the increase of villagers' income.
The new generation of rural construction must be a deep understanding of the "Two Mountains Thought" and the "Theory of Two Modernizations", on the basis of ensuring the original local customs, the existing environmental resources will be governed and protected, and asset elements will be formed, whether it is the introduction of foreign capital or independent development, will form industrial benefits, in line with the rural revitalization template of our characteristic protected villages. Similarly, for the villages that have achieved certain construction results, the requirements for the environment will also be improved, so as to feed back the integration of the three industries. In order to retain the "green waters and green mountains", we need to have an effective management measure and method to protect and govern our rural environment. In this regard, a set of excellent information solutions, in addition to helping us implement relevant policies, can also quantify work, improve work efficiency, optimize work processes, and strengthen decision support. Wisdom four-long system(Road chief, forest chief, river chief, field chief), through the information platform to reconstruct the working mode of the four chiefs, based on the work calendar to strengthen the operation efficiency, internal drive the four chiefs to complete the inspection tasks independently, to ensure the safety, green and sustainable use of mountains, forests, water, roads, fields;
Rural smart toilet reformFrom toilet reform and construction to toilet management and maintenance, and then to manure treatment, the whole process of toilet reform is controlled. Realize standardized management, integrated improvement, intelligent operation, and resource utilization. Solve the problem of supervision, solve the problem of service, solve the problem of secondary pollution of manure, and realize the overall improvement of the living environment;
A platform for the improvement of human settlementsCarry out intelligent management of the rural living environment to achieve the digitization of management standards, the grid of management personnel, and the traceability and fairness of supervision and management. Carry out village cleaning actions and greening and beautification actions, establish a normalized cleaning mechanism, promote the overall improvement of rural village appearance through grid management, rectify and solve the problem of "dirty and messy" village environment, and accelerate the construction of livable, workable and beautiful villages.
The foundation of the tertiary industry is the environment, after all, no one wants to enjoy the service of their own place is a dirty mess. In this way, through multi-platform public efforts, the level of rural environmental governance is improved, and the living environment is improved. It can effectively help the tertiary industry to land and develop and drive the local diversified economy.
In rural revitalization, organizational revitalization is considered to be one of the key factors. In order to promote the revitalization of rural organizations, various initiatives have been implemented. These include comprehensively strengthening the construction of grassroots party organizations, giving play to the vanguard role of party members, developing the rural collective economy, and adhering to the road of good governance in rural areas. At the same time, it is also necessary to select and strengthen the rural organizations to revitalize the head goose team, optimize the selection of cadres and talents, and promote the sinking of resources to the grassroots level.
An excellent grassroots management team can revitalize rural resources and accelerate the promotion of rural revitalization. In this process, the application of information technology is also crucial to buildParty building leads the grassroots governance platformIt is possible to establish an information management system for rural organizations to achieve information sharing and efficient management, through the organic integration of grassroots party building and grid service management, the party organization is built on the grid, and the party members and cadres sink to the grid, and the convenience service is done in the grid. Solve the practical problems of villagers from the source. While improving efficiency, smoothing channels, serving the convenience of the people, making the rural society more vibrant, harmonious and orderly, and allowing the masses to continuously improve their sense of gain, happiness and security in the good governance of the countryside, we will actively guide the villagers to participate in the construction of rural revitalization. Through economic leaders, we will lead villagers to carry out diversified income generation. Achieve both material and service improvement!
Rural revitalization is a systematic and complex project, which involves the development of economy, society, culture, ecology and other aspects, and needs to comprehensively consider various factors such as policy, resources, market, technology, and environment. In the process of rural revitalization, Zall Software will continue to give full play to our advantages in the field of information technology, provide customized solutions for rural revitalization, provide all-round support, and inject digital and intelligent power into rural revitalization.