Jihua brand products are out of the circle in overseas markets

Mondo Technology Updated on 2024-02-01

At the beginning of the new year, Jilin Dahua Machinery Manufacturing Co., Ltd., a Northeast Industrial Group located in Changchun New District, has good news: in 2023, the company's Jihua brand automobile flywheel assembly and ring gear products will be exported to overseas markets of 3.05 million sets and 1.69 million sets respectively, and sales revenue will increase by 5% year-on-year5%, a record high, has become a strong driving force to promote the high-quality development of enterprises. "High-quality products + rapid response + honesty and trustworthiness are important guarantees for us to open overseas markets, achieve order increments, and resolve supply risks. Talking about the company's harvest in overseas markets in the past year, Wang Hongyan, general manager of the company, couldn't hide his joy.

As a state-level specialized and special new "little giant" enterprise specializing in the development and production of automotive cast iron flywheels, flexible flywheels, dual-quality flywheel assemblies and ring gear products, Jilin Dahua not only meets the needs of the domestic market, but also how to export Jihua brand Changchun manufacturing products to overseas markets and walk out of an upward development curve?

Jilin Dahua Machinery Manufacturing Co., Ltd. employees carefully process products at their workstations.

With quality products

Successfully knock on the door of overseas customers again and again

Walking into the production workshop of Jilin Dahua Changchun production base, you will immediately be attracted by the production scene in front of you. In the advanced digital production workshop, the machine runs non-stop, and the operator carefully processes the automobile flywheel assembly and ring gear products exported overseas next to the machine tool. "This is in time for the Swedish company Scania's product orders in January. Liu Changlong, director of the company's manufacturing department who accompanied the interview, said.

Jilin Dahua was originally a provincial military enterprise. After years of hard work, in 1995, Jilin Dahua embarked on a road of "military to civilian" in the field of auto parts, and began to produce flywheel assembly products for China FAW Hongqi, FAW-Volkswagen and other brand models. Over the years, the company has firmly implemented the quality management policy of "prevention first, continuous improvement, product quality, customer satisfaction", and is committed to providing customers with first-class products.

In the production process, we continue to strengthen quality management, pay attention to the physical quality of products, since 2005, after continuous exploration, to break out of a way to export products to overseas markets, in June of that year passed the international environmental quality standard system ISO14000 certification, for the export of products to open a green channel. Liu Changlong said that subsequently, the company has successively passed the process and system audit of foreign customers, successfully knocked on the door of overseas customers, and became its leading businessman, mainly for the United States GM, Cummins, Germany Volkswagen, Daimler, France Valeo, Logo, Citroen, PSA and other international famous OEMs OEM supporting. Since then, Jihua brand flywheel gear ring assembly products have enjoyed a high reputation in foreign markets.

We attach great importance to product design and product quality, implement lean production, and improve product quality and production efficiency through automation and digital transformation of production lines. Cui Yanji, director of the quality assurance department of Jilin Dahua, said that the company has carried out activities such as management improvement of change points, quality knowledge competitions, review of program documents and training on a regular basis, so that the quality awareness of employees has been continuously improved to ensure that product quality is always under control. In 2023 alone, Jilin Dahua will receive 62 second- and third-party audits, with a pass rate of 100%, and its product quality has been highly recognized by overseas customers.

It is precisely because of our stable product quality, reasonable quality and excellent after-sales service that we will add new overseas customers every year, so that the 'circle of friends' in overseas markets continues to expand. Cui Yanji said that now the company's flywheel assembly and ring gear products have been exported to more than 30 OEMs in 19 countries and regions in South America, North America, Europe and Asia, and the share of automobile flywheel assembly in foreign markets is close to 9%.

Clean and tidy production workshop.

With a quick response

Complete the incremental orders of overseas customers again and again

Jilin Dahua adheres to the path of professional development, adhering to the "two centers" business philosophy of external market customer as the center and internal production and manufacturing as the center. When the marketing department receives overseas orders, the manufacturing department responds quickly, makes a production scheduling plan as soon as possible, coordinates the upstream first-class business to process blanks, etc., and organizes the employees in the factory to catch up with the orders.

During the Spring Festival every year, because overseas customers do not rest, our production line for overseas customers to produce automobile flywheel assembly and ring gear products can hardly rest, and often start online production from the first day of the Lunar New Year to ensure that foreign trade products are delivered on time. Liu Changlong said that in the first half of 2023, Jilin Dahua's overseas orders have been very stable, and from the second half of the year, orders from customers such as Volkswagen of Germany, Mercury of the United States, and Scania of Sweden have suddenly increased, especially for ring gear products, which have increased by nearly 200,000 sets per month. In order to ensure the timely delivery of customer orders, Jilin Dahua quickly adjusted the layout of the production line, accelerated the production cycle, and opened the three-shift mode, so that people and machines did not stop, and improved production capacity and efficiency.

A piece of high-quality products are produced in Jilin Dahua Company.

Sweden's Scania is a customer developed by Jilin Dahua in 2021, and orders for its products are increasing every year. After receiving the task of increasing orders during the Spring Festival of 2023, Jilin Dahua's production and manufacturing department responded quickly, and the squad leaders who were originally out of production were also put into production. At the same time, employees from multiple departments such as raw material supply, equipment management, safety assurance, quality control, logistics support, logistics and transportation arrived to escort production, and held a rapid response meeting at 4 p.m. every day to solve relevant problems at the first time.

I remember this very clearly, at 8 o'clock in the evening on July 30, 2023, there was an alarm on the tool holder of a piece of equipment on our production line, and the equipment maintenance personnel could not judge it for a while. Liu Changlong recalled that if the repair was done one day late, it would affect the shipping schedule, and the failure to complete the order would not only require compensation, but also seriously affect the company's reputation and image among overseas customers, and also affect subsequent product orders.

In the production workshop, the staff grabbed the production with quality and quantity.

With honesty and trustworthiness

Resolve the risk of offline shutdown for overseas customers again and again

Every time we receive an order for a product from an overseas customer, Jilin Dahua will overcome the difficulties and go all out to grab the order and take necessary measures to ship the product. In 2023, the Mid-Autumn Festival and the National Day holiday will be together, and you can take 8 days off in a row, and many employees have made travel plans in advance. But before the holiday, Jilin Dahua has received orders from 6 overseas customers and 4 orders from domestic customers.

Knowing this situation, the company's employees took the initiative to enter the factory to work overtime to catch up with the order. "At that time, I explained to the employees that I could not rest this holiday, and I thought that there would be employees who would find various reasons to complain and shirk, but they were very supportive. Feng Liang, manager of Jilin Dahua Dehui production base, said that on the morning of October 5, 2023, Dehui production base received information about the increase in orders for Mercury 6911 ring gear products in the United States. Sui Yitong, the on-site engineer of the workshop, took the initiative to ask Ying, and after receiving pre-job safety and quality training, he changed into tooling to start the machine tool, and carried out production and processing in accordance with the process requirements, self-inspection, mutual inspection, and first article inspection ......He went from being a field engineer to a qualified operator in seconds. Under his drive, 1,200 products were produced on time and successfully packed into trucks.

The products in the finished goods warehouse are about to go abroad.

After the product is processed, it must be shipped out on time in accordance with the agreement of both parties. There are three ways to ship products: sea, land and air. "Because the cost of sea freight is relatively low, overseas customers basically choose sea freight. Yuan Bing, deputy director of the marketing department of Jilin Dahua, said that even during the epidemic, Jilin Dahua overcame difficulties to organize employees to produce in the factory and ship products on time, which did not affect the loading needs of overseas customers, and did not bring the risk of stopping the line to customers.

In order to ensure that the products are delivered on schedule, Jilin Dahua overcomes the time difference and communicates with customers in the "7 24" all-weather mode and coordinates the sea and land trains, so that customers can understand the supply situation in a timely manner. In the process of product delivery, Jilin Dahua gives priority to international products without third-party logistics and customer pick-up, checks for low-storage products in inventory, and focuses on products with large increments and imminent shipments. Once, after Jilin Dahua produced the flywheel assembly and ring gear products according to the order, due to objective reasons, the original shipping arrival time was delayed, and Jilin Dahua made a decisive decision to transport the products by fast ship. Doing so, although it increases the cost of freight, can save 21 days of transit time, ensure that the goods are delivered on time, and avoid customer stoppages. Overseas customers highly appreciated Jilin Dahua's practice of being honest and taking the initiative to overcome difficulties and solve problems for customers.

We have been deeply engaged in the international market for nearly 30 years, and have formed a complete set of first-class system, from incremental order receipt to planned production scheduling, and then to logistics and delivery, the systematic production and marketing model has become a powerful source of growing foreign trade income. Wang Hongyan said with confidence.

*:Changchun**.

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