The "descendants of the dragon" have a preference for dragons, and the New Year's goods consumption market in the Year of the Dragon quickly blew a "tornado". Since the opening of the Tmall New Year Festival, the search for products related to the "Year of the Dragon" has increased by more than 5 times year-on-year. The Year of the Dragon Blessing Box in the Forbidden City has sold 100,000 pieces quickly, and the popularity of gold jewelry in the Year of the Dragon has increased by 500% year-on-year by ......The national tide culture that continues to come out of the circle has ushered in a new height in the Year of the Dragon, and various domestic brands have set off a wave of national tide consumption fever in the Year of the Dragon.
The young people who were fans of the "national tide" circle first updated the "Year of the Dragon**" Edison Chen was in charge of the trendy brand Clot, and this year he teamed up with Tommy Hilfiger to sell various items such as sweatshirts and jackets in the Year of the Dragon, which were bought out of stock by the "descendants of the dragon". Also bought out is the domestic designer brand Feng Chen Wang, a trendy brand favored by many celebrities this year, inspired by the Oriental Dragon, the launch of the Spring Festival denim series quickly captured the hearts of young people.
In addition, Gao Yuanyuan's Jinlin New Year sweater with the same style released by Edition, and Bosideng's ink "dragon pattern" down jacket that is out of the circle, Chinese aesthetics have taken advantage of young people.
The adults are dragon-like, and the "little dragons" also want the "dragons" to reappear. The new "New Year's Clothes" Year of the Dragon cheongsam skirt on the Tmall New Year Festival, the childlike dragon image is cute and festive, and it is on the TOP1 of the "Must Buy List of Wearing New Clothes" on the Tmall New Year Festival, with 200,000 hot sales. Balabala puts on the new dragon head toddler shoes, which are popular with mothers with the image of a blessed little cute dragon. In addition, the dragon head hat launched by Koala Nose has also become a cute tool for "little dragon people". The data shows that in the past month, the search volume of the word "New Year's clothing" on ** has increased by 560% year-on-year, and the search volume of "national style girls' New Year's clothing" has increased by 740% year-on-year.
In addition to domestic clothing, toys for the Year of the Dragon are also popular. When the post-95 generation began to grasp the "procurement right" of New Year's goods, gift-giving toys for the New Year has also become a new trend this year.
During the New Year's Festival, Lego launched a limited gift box for the Year of the Dragon Tmall, one of which was loved by consumers as soon as it was listed, especially the new product of the Year of the Dragon, which was quickly sold out on the shelves and has been used many times. The leading boss doll launched by Ask Tongzi *** is a best-seller, and the cooperation model with Chow Tai Fook is sold out in seconds, and it has been sold out many times. In addition, MINISO loopy Dragon Year limited dolls and 52toys Wanshi Xinglong figures have also become popular new products for the New Year's Festival. Bubble Mart, which is a big hit in the eyes of young consumers, also launched the "Dragon Yin Xianrui" series, and quickly topped the list of new handmade figures.
Every year around the Lunar New Year, it has become the norm for businesses to launch various new products around the zodiac, which has also become an economic phenomenon - the zodiac economy. In 2024, the Year of the Dragon, the New Year's goods consumption market will be more lively than in previous years. Young people don't just love the clothes with the dragon logo, they want to show the pride of being "the heir of the dragon". The sales of national tide goods in the Year of the Dragon are booming, and it has once again witnessed the recognition and inheritance of traditional Chinese culture by young people.
Meng Ying.