City cruises, low-carbon bazaars, car owner talk shows, outdoor ** meetings, IDMan big movie ......Fashionable and hot Changsha, there is never a shortage of fun; Last Saturday, at the Meixi Lake International Art Center at the foot of Yuelu Mountain in Hunan, a group of people were extremely excited because of the same brand and the same choice. (EventWang is a creative platform for advertising marketers).
On October 14, SAIC Volkswagen 2023 IDThe carnival opened at the Meixi Lake Culture and Art Center in Changsha. This year, the Volkswagen brand with IDThe owner of the car is working hard to create one"Low-carbon themed user party"., by embracing a green, sustainable lifestyle, for all IDCar owners bring a unique low-carbon experience! 
This event continues the user co-creation spirit of the annual car owner party, and the whole process is organized by IDOwners are involved in the design and operation. Not only co-create IDFestival customized peripherals, Changsha food map, Changsha play map, etc., work together to create an annual carnival, and in the event link, there is also IDThe owner shared the surprise and emotion brought by the low-carbon life, and took care of the ID as the managerOwner bazaar, participate in IDAfter party and other ......
id.Car owners gathered in Changsha to share a low-carbon theme partyThis year's IDThe carnival has created a new, fashionable and accessible low-carbon experience journey. by idChangsha, the event city voted by car owners, is one of the top 10 net-zero carbon cities in the country. Meixi Lake International Art CenterIt is also a landmark building of "National Green and Low-carbon Demonstration New Area". A huge art installation inside the venue"Low-carbon tree".Made from eco-friendly wood and natural kraft paper, the suspended LED luminous blocks depict IDs from all over the worldThe logo of the car club represents everyone's common yearning for a sustainable future. 
Including the low-carbon living proposal in the invitation letter and the low-carbon travel package, they are all showing all aspects of sustainability in life in detail. The scene is uniqueid.Low-carbon bazaars, attracting common benefit organizations and sustainable lifestyle brands such as United Persuasion Public Welfare, Haorun Environmental Protection and B Corps China. More idOwner volunteers serve as IDThe manager of the low-carbon bazaar, showing fresh and interesting environmental protection creative life. 
In the outfield area, SAIC Volkswagen's latest electric model, the ID., was on display3 、id.4 and id6。All three cars are unique in design, with a streamlined exterior and sleek bodywork that instantly evokes futuristic car design. 
It is worth mentioning that the Changsha car owner volunteers also designed itThree low-carbon routes, leading car owners from all over the world to cruise around Changsha's low-carbon and cultural attractions. For example, Yanghu Wetland Park, Xie Zilong Photography Art Museum, Yuelu Academy, Changsha Museum, Orange Island and other scenic spots, so that more IDCar owners understand the history and characteristics of Changsha! 
id.At the user conference, a number of car owners endorsed "low carbon".
This time IDThe theme of the festival is "low carbon", and in the opening session of the conference, the on-site car owners ** IDThe ** of various activities related to "low-carbon environmental protection" organized by family, I can't help but sigh that this year, IDFamily's footprints are all over the country, and the concept of "low carbon" is also influencing people and things around them to varying degrees. 
As idThe annual user conference, this time invitedThree groups of environmental pioneersAs idRepresentatives of car owners shared the surprise and emotion of low-carbon life. The opening is the host'sTalk shows, from the Changsha Riders Association President Wang Xiaoge Wang Jing and his wife, there is an ID at home3 and id6 x two trams, green and low-carbon travel has become their way to protect the green mountains and clear waters of their hometown.
There are also the most humorous onesOutdoor expert Huang Weiliang。He shared his experience and experience of taking his family and friends to carry out low-carbon "traceless camping".
Zou Guanglei, CEO of a technology companyIt is also an out-and-out low-carbon practice school and a walking spokesperson for low-carbon office. As a CEO, he has the responsibility of leading the entire company to carry out low-carbon environmental protection actions, and he leads by example, and integrates "low-carbon" into the company's corporate culture.
In the end, the three senior leaders of SAIC Volkswagen incarnated as store managers, sales, and customers, and had an interesting one on the stageSelling cars reality show"Make the public more outstanding".
At the end of the conference, the owners and the leaders of SAIC Volkswagen sang ID on the stageSONG, hand in hand with users to the low-carbon dream, to push the atmosphere to a climax.
id.Low-carbon bazaar, immerse yourself in the charm of low-carbon lifeAs 2023 IDAn important part of the festival, IDAt this low-carbon user party, the family created a unique and interesting "low-carbon bazaar" with users, so that the idCar owners, immerse yourself in the charm of low-carbon life! It brings together a variety of trendy and cool sustainable brands, well-known domestic public welfare organizations, a collection of novel and interesting low-carbon goods, healthy and organic low-carbon food, a combination of fashion-forward low-carbon creativity, and a variety of low-carbon interactions.
It is worth mentioning that SAIC Volkswagen joined hands againUnited Persuasion for Public Welfare, appeared at the on-site public welfare bazaar with "the power of an egg", and launched the "2023 SAIC Volkswagen ID"festival together" online public welfare activity, invite participants to donate steps for love. At the same time, the "egg graffiti" link was also set up at the scene, which was unanimously welcomed by both adults and children.
In the low-carbon bazaar area, guests can also check in through on-site interaction, and collect the stamps of the check-in area to get the corresponding blind box gift (ID.Pokémon scenes, idPokémon figures, idman doll).
After the party, the owner and employees sang the classics togetherWhen night falls, in the outdoor square of Changsha Meixi Lake Culture and Art Center, an exclusive IDThe owner's ** will be staged. Changsha German food satisfies the taste buds, and the owners and employees jointly sing the classics, the big movie who is idMan presents ......
From concept to action, there are n ways to open up a low-carbon lifeA green, low-carbon and sustainable lifestyle has become the current trend, which is not only an environmental protection concept, but also a social responsibility. As the car company with the largest number of cars in China, SAIC Volkswagen actively plays a leading and exemplary role, continuously promotes a low-carbon lifestyle through a series of tangible activities, and leverages its increasing social influence with the help of 23 million+ user groups.
This year, SAIC Volkswagen joined hands with car owners, employees, partners, public welfare organizations, ** and other partners to build a more influential "Circle of Friends" around low-carbon life. Held one after another“id.A low-carbon journey", "id.."run together", "id.."Carnival".and other tangible activities to pass on a low-carbon lifestyle to more people. This year alone, the Volkswagen brand was held50 low-carbon events, covering 935 car owners.
*, with the SAIC Volkswagen super app as the position, the owner community is full of vitality. At present, there are 120,000 IDs in the SAIC Volkswagen super appThe owner settled in IDRim, more than 24 million interactions. The platform has also created an environmental protection circle, which has released 46 low-carbon topics this year, triggering 200,000 sharing and discussions, attracting more and more IDsCar owners join the low-carbon circle to co-create. It is reported that all the construction at the event site is recyclable renewable resourcesThe big tree of the car club built of cardboard shell, the environmental protection wall of SAIC Volkswagen, the surrounding wall created by car owners, and the sign-in gift package of car owners (biodegradable garbage bags, Dupont paper toiletry bags, environmentally friendly tableware, etc.).In addition, at the beginning of the infield event, the host Fathead Fish (Yu Jingmin, general manager of SAIC Volkswagen Sales) putAll lights in the outfield are turned off, practicing SAIC Volkswagen's low-carbon travel concept.