In the tide driven by interests, the live broadcast sales of purple clay pots are like a giant ship riding the wind and waves, and the scale is constantly expanding, but behind this prosperity, the beacon of spiritual morality is gradually dimming. The sales figures in the Yixing Zisha live broadcast room continued to soar, expanding like a snowball, but the spiritual temperament and pursuit of each family withered like autumn leaves. Nowadays, the real situation in the Zisha live broadcast room is worrying, and ten of them are not done by Yixing locals.
Many anchors' rhetoric in the live broadcast room is like a dream bubble, they make up nonsense, hearsay, and even deliberately deceive, leading countless collectors astray. Once in the hearts of the public, Yixing was a holy place in the hearts of purple clay pot lovers, but now it has been reduced to a low-end and low-quality live broadcast farmers' market. Fertilizer vegetables and pesticide pots are flying all over the sky, and the pure sky of the purple sand industry is shrouded in black smoke and miasma. The aura of senior engineers and masters has gradually dimmed, and the craze for technical titles has set off a trend of OEM, which has chilled countless collectors.
For several major traps and minefields in the live broadcast room, some people listed the following points: first, the raw materials are amazing and high-end; second, it is difficult to distinguish the authenticity of the author; Third, it is difficult to distinguish between the true and false technical titles of the pot makers; Fourth, the resurgence of the so-called firewood burning process is not endorsed; Fifth, the molding process is varied, and no one has identified which is true or false; Sixth, the boundary between computer scanning and engraving and artificial painting and calligraphy creation is blurred. This series of questions emerges one after another, and it all depends on the anchor's mouth.
In such an environment, how can purple sand enthusiasts avoid stepping on pits and avoiding minefields? If there is no standard for an industry or a product to follow, or if there is a standard but it is not followed, it is independent and boastful, and such a product is really not suitable for live online shopping. Although there is a seven-day no-reason return policy, how many people can ask an authoritative person to verify the authenticity within seven days? How many authoritative figures in the country are recognized by the industry and the world?
In order to avoid falling into traps and avoiding minefields, the only way is to improve your knowledge and appreciation of purple sand. Only in this way can we distinguish the authenticity in the mixed market and find the purple clay pot that really suits us. At the same time, it is also hoped that relevant institutions can strengthen the supervision of live broadcast sales, raise the industry threshold, and bring the purple clay pot market back on track. 