As a mid-size sedan under the Chinese FAW Besturn brand, the Besturn B70 has been selling well in the market since its launch in 2006. However, with the increasing competition in the automotive market, the sales of the Besturn B70 have shown a downward trend in the past few years. According to statistics, in the whole year of 2022, the cumulative sales volume of Besturn B70 will only be 23,042 units, accounting for 022%, ranking 97th overall. Despite this, after entering 2023, the sales of Besturn B70 have picked up, and as of December, the cumulative sales of the whole year have reached 42,409 units, and the share in the FAW Besturn family has increased to 4974%, but the share of the entire domestic sedan market is 041%, ranking 69th overall; And in the mid-size sedan market occupies 159% share, ranking 21st in individual categories. Among them, the monthly sales in December 2023 reached 8,588 units, accounting for 56% of the internal sales of the FAW Besturn family72%, accounting for 077%, and the overall ranking rose to 43rd; It accounts for 275%, ranking 16th, although there is still a gap compared with the mainstream hot-selling models in the same class, but its upward momentum cannot be ignored.
Although the Besturn B70 is slightly weak in terms of market performance, its comprehensive strength and cost performance are definitely first-class in the same class of models. In particular, it is worth mentioning that the Besturn B70 is outstanding in terms of comfort, comparable to a luxury sedan of the 300,000 level, and even surpasses the Audi A6L in some aspects, becoming the first sedan to obtain the 6A level certification of the comfortable cockpit of the whole vehicle, which fully reflects its persistent pursuit of quality and technological innovation.
On December 8 last year, FAW Besturn Besturn B70 was newly launched, as a mid-term facelift model, the new car has undergone a comprehensive innovation in the interior and exterior design, showing a sense of luxury and grade. **Besturn B70 adopts FAW Besturn's latest "Strength, Purity, Zhen" family design language, frameless grille with parallel banner trim decoration, plus integrated through LED headlights and illuminable **Besturn logo, creating a strong visual impact. The fastback body shape gives this car a more elegant and dynamic atmosphere.
In terms of body size, the 2024 Besturn B70 has a body length of nearly 5 meters and a wheelbase of 2800mm, which is 45 mm longer than the old model, making the interior space more spacious and comfortable, and further improving the driving experience.
In terms of power performance, the 2024 Besturn B70 is equipped with a 2The 0T turbocharged engine has a maximum power of up to 165kW and a peak torque of up to 340Nm, and is matched with a well-known Aisin 6-speed automatic manual transmission, which achieves efficient power output while achieving a comprehensive fuel consumption of only 7 per 100 kilometers1L, which not only meets the driver's demand for strong power, but also takes into account fuel economy.
In order to better promote this high-quality model, recently, a resource company in Shandong launched a batch of ** FAW Besturn B70. The original factory guidance ** is 12The new car of 290,000 yuan now provides a package package tax landing price of more than 90,000 yuan, and the actual naked car is as low as more than 80,000 yuan. Such preferential strength undoubtedly pushes the cost performance of Besturn B70 to a new height, making it form a strong advantage over competing models such as Sylphy and Corolla in the B-class sedan market. However, in the face of such a cost-effective Besturn B70, it seems that there are still many consumers in the market who have not really recognized its value, which is also regrettable.
In general, FAW Besturn B70 is gradually reshaping its market position with its excellent product strength, ultra-high comfort and current highly competitive strategy. In the future, whether it can rely on these advantages to achieve sales counterattack and win the favor of more consumers is worthy of our continued attention.