In the past 2023, the new energy vehicle industry has officially gotten rid of its dependence on state subsidies and entered a new stage of market-driven. In the face of changes in the industry situation and the upgrading of consumer demand, ARCFOX Motors has adopted a new strategy: using technology as a bridge to closely integrate products with actual use scenarios, and successfully put them into practice. During the year, the product line of ARCFOX Motors shined, and a number of new models to meet the personalized needs of users were launched one after another. In 2023, the annual sales of Jihu Motors will reach 30,016 units, a year-on-year increase of 138%. Under the scenario-based car manufacturing strategy, ARCFOX Motors has successively launched models such as Alpha S Advanced Edition, Alpha S T Forest Edition, and Koala to meet the travel needs of people in different market segments.
On January 12, 2024, under the guidance of the theme of "Journey, Dare to Be Good", co-sponsored by Fujian TV Sports Channel, Fujian TV Travel Channel, Fujian Automobile Dealers Industry Association, Fujian TV "I am crazy about cars" column, Fujian Automobile Alliance and other more than 30 ** jointly participated in the 8th Fujian Auto Market Brand Ceremony, after multi-dimensional selection such as automobile professional evaluation and car enthusiast voting, Jihu Automobile won the honor of "Fujian Regional Marketing Benchmark Brand". Its model, Jihu Koala, won the title of "Luxury Intelligent Parent-Child Car of the Year".
Deeply cultivate the Fujian market.
Good quality cars benefit thousands of households.
In addition to holding major supermarket exhibitions from time to time and participating in the Fujian Auto Market Brand Carnival, it is also actively responding to the call of the country to "go to the countryside". With its models Alpha S T Forest Edition, Koala and other models, it has successively entered Fuzhou Lianjiang, Xiamen Jimei and other counties, and brought many of its high-quality cars to consumers' "doorsteps" through county exhibitions and township tours. In addition, the major exhibitors and dealers have also shown full "sincerity" and "enthusiasm", prepared enough car viewing gifts and car booking gifts, as well as a series of exclusive preferential policies and service policies for car purchases in the countryside, so that consumers can get real benefits. With the in-depth development of the car to the countryside activity, ARCFOX Motors has also let more consumers realize and experience that the 2023 car trip to the countryside of ARCFOX Motors can be described as full of harvest.
Practice scenario-based car manufacturing.
Polar Fox Koala leads the parent-child track.
Based on user-driven, scene-driven and concept-driven, Koala pioneered a systematic solution for parent-child travel scenarios, which will meet the needs of parents and mothers for the balance of family travel life and driving with the advantages of exclusive scene-based products such as pacifier cockpit, rear fortress, emotional space and family playground, and create a new pattern of parent-child travel market.
As a model with parent-child travel as the main scene, the ARCFOX Koala fully takes into account the safety of children in terms of safety design. First of all, ARCFOX Koala adopts a high-strength body structure and is equipped with a number of active safety technologies, such as ESP body stability control system, ABS anti-lock braking system, EBA brake assist system, etc., to ensure the stability of the vehicle during driving.
Secondly, ARCFOX Koala pays special attention to the installation of child safety seats and child safety protection. The car is equipped with child safety seats and adopts child safety measures that meet international standards, such as airbags, seat belts, etc. In addition, ARCFOX Koala has also designed a child safety door lock to ensure the safety of children in the car. It is also equipped with an intelligent monitoring system that can monitor the condition of children in the car in real time. In the event of an emergency, the vehicle will automatically sound an alarm and contact rescuers.
In addition, the JIHU Koala integrates design elements such as environmental protection, safety, and intelligence, and integrates these design elements into a baby car that meets the requirements of the times. In a blue ocean with baby market, 13With a starting price of 180,000 yuan, the Jihu Koala, with its unique product positioning and surprise ** and car purchase rights, has become the dazzling "annual luxury intelligent parent-child car" at the 8th Fujian Auto Market Brand Ceremony.
It can be said that as a brand that has invested heavily in the research of scenarios, target groups and technical solutions in the automotive industry, ARCFOX Motors has laid a strong technical foundation for "scenario-based car manufacturing" while also branding each new product with the brand brand of "insight, wisdom and perfection". It is believed that with keen market insight, advanced intelligent technology and the pursuit of perfection, ARCFOX Motors will bring more surprises in 2024.
February** Dynamic Incentive Program