Since the launch of iQIYI's New Year's drama "South to North", the ratings and popularity have been rising, dominating the hit list! As an official partner, Tailing also accompanied everyone to witness the stories of travelers coming and going, which appeared frequently in the play and was deeply rooted in the minds of the audience.
The fault is hot, dominating the hot search
"South to North" swept the list of major dramas with the popularity of the fault! It has only been 15 days since the broadcast, and the popularity of iQiyi station has exceeded 9500!
And that's not all! It is also the TOP1 on the iQiyi overall list! Top 1 on the Weibo drama influence list! The hot search list of the whole network is 1055+! The main topic has been read more than 1.2 billion! The ratings of TV dramas in the CVB China Audiovisual Big Data ** period broke 2%, TOP1 for 7 consecutive days! Top 1 in the average rating of all channels of Kuyun! Douban real-time hot TV TOP1! Douyin short**The main topic is over 6.1 billion**!
Follow-up episodes, the same topic continues! Ma Yan and Wang Xin will continue to "sugar", and their relationship is heating up rapidly; Ma Yan will also go to the sea to do business and break out of the world; And Wang Xin, Ma Kui, Ma Yan and others also ushered in new challenges. The train of "South to North" never stops, the heat remains high, and the wonderful and warm story is about to usher in a climax, the little bells remember to agree with iQiyi at 19:30 every day, and get on the train and set off on time!
How can a hit drama be without the figure of Tailing! In the latest episodes, Tailing appeared in the drama "South to North" with a new super energy S sky in a fancy advertisement, which perfectly fits the plot. During the Spring Festival holiday, Tailing escorted tourists from the south to the north through the super S sky "on the cloud" in the play, and accumulated endurance energy for the wanderers who returned home and returned to work, which was praised by netizens!
Diversified layout volume, seize the momentum of the new year
The popularity is not only "South to North"!
By joining hands with CCTV5 CCTV5+, Wang Yibo, the global spokesperson of the Tailing brand, will take turns to land in the live broadcast period of the year's blockbuster sports events such as the World Swimming Championships, the Chinese Women's Basketball Olympic Qualifying Tournament, and the opening ceremony of the Winter Games during the Spring Festival, occupying the top ** platform and playing a strong voice at the beginning of 2024.
At the same time, during the Spring Festival, dealers across the country took the opportunity to launch the "South to North to Grab Taiwan Bell" New Year's Douyin Competition, focusing on online live broadcast and short **, and so far won more than 60 million**! Under the **, the "Unbounded Action" launched on the first day of Tailing's rework started hotly, sounding the clarion call for winning the battle in 2024, and the official announcement is committed to creating a new digital marketing ecology and playing with traffic aggregation.
Through the double help of hit dramas + top events, the long-term battery life of Tailing continues to be out of the circle; Open up the new trend of online and offline marketing, Tailing will fill the brand momentum at the beginning of the year, realize the volume domination of the screen, and add strong potential energy to win the battle in 2024!