[Ding Science and Technology Network Observation].A few days ago, the author participated in the OPPO Find X7 series flagship conference held in Shenzhen, which was called by OPPO "Fengshen flagship" of the new year, which did bring a lot of new ideas to the participants. But in the author's opinion, what OPPO released this time at this conference is more of a sincerity.
The most direct thing is that the ** appears to be full of sincerity. After introducing the image、chip、screen、AIThe large model and other capabilities,The ** people present basically believe that Liu Zuohu will at least make Find X7 have the **positioning that matches its ability,4599-4999The jump of yuan is in line with the outside world's cognition,After all, this is the leading flagship at the beginning of the year,And it is defined by OPPO as a high-end product at the god level。 However, the final ** was 3999 yuan, which shocked everyone.
In addition to the shocking **, among the many capabilities of Find X7, the application of the device-side large model impresses the author. From the point of view of sincerity, the author believes that the large-scale model will be implemented in the scene, which is also a big surprise that OPPO brings to users.
After more than a year of hot speculation, the industry and consumers are actually not unfamiliar. However, at present, although the industry is pushing and hype, there is still a gap in experience compared with the high expectations of users. One of the most important reasons is that the large model is not combined with specific application scenarios.
During the release of Find X7, Liu Zuohu and the product manager demonstrated two real-world scenario applications with the blessing of the large model, ** processing and call summarization. A not very satisfactory **, as long as a simple circle drawing, you can become a favorite beautiful photo in seconds, which is a great blessing for many users who do not know how to frame and compose; A voice call with family members and leaders can quickly refine text summaries and to-do list reminders at the end of the call, which allows modern people with fast-paced work and life to have a super efficient and intelligent personal assistant.
In the context of the overall decline in smartphone consumption and the restructuring of the hardware industry by AI, OPPO leverages the market with product innovation and sincerity in product quality, which reflects OPPO's accurate capture of changes in user needs and the "ambition" of realizing a new round of value reconstruction in the high-end market.
The reason for the value reconstruction is because the previous general perception is that high-end equals high parameters and ** grid. The change of OPPO lies in the fact that the essence of high-end is to provide a real product experience that exceeds expectations, rather than cold parameters, such as the hundreds of millions of parameters of the large model are not important to users, what matters is what specific changes the large model can bring to their work and life. In addition, high-end is not equal to **, nor is it just a marketing rhetoric, but a practical action. Even if it is a high-end product, it must be attractive and competitive. A similar strategy is not only being advocated by OPPO, but also e-commerce giants like JD.com and Alibaba.
In the author's opinion, as user consumption becomes more conservative and rational, only brands with "sincerity" can attract users to vote for their products with real gold in the future. OPPO's sensitivity and wisdom lie in it, which is probably the quality that an enterprise of an era should have. (Ding Science and Technology Network original, **be sure to indicate**: Ding Science and Technology Network).