In business English, there is something called cold email, called cold email in Chinese, which refers to the letter that you do not know or know the other party, but you take the initiative to write a letter in the past in order to sell a product or service to the other party.
Cold email is a wide range of letters, usually sent when you have a request for someone, such as you want to develop customers or investors, ask for cooperation with a certain organization, introduce yourself to make an impression on a company, or recommend yourself for a certain position.
How do you get someone who doesn't know you to notice your correspondence in the flood of emails every day? Learning how to write an email subject line that makes you want to click on it is definitely a big thing.
Learn to write an email subject line that you can't help but want to click on
The work strength immediately increased significantly
Business people exchange a lot of letters every day, and if the subject line of your email is too vague, too formal, too boring, it is likely to be ignored by the other party, or deleted as an advertisement or spam. For example, which of the following two themes would you like to click on and see?
1/ marketing services for your business
Marketing services built for your company.
2/ how your business can generate 3x more leads in 30 days
How to get your company to triple its leads in 30 days.
It's also selling marketing services, and the second one definitely makes the recipient more curious, right?
A good email subject line, like a good article title, must arouse curiosity and interest, and make people want to click on it. Based on the advice shared by English-speaking workplace experts on Outplay and Brafton, there must be three elements to a good cold email subject line:
1 Customized personal elements.
2. Closely linked to the interests of the other party.
3. Use emotions to stimulate the other person's curiosity.
As long as you learn these three keys to business email subject writing, you will definitely be able to improve the letter opening rate and professionalism when discussing business and correspondence with customers, and even your supervisor will be impressed with you. But just talking about this is probably still confusing, let's go directly to the example sentences, I believe you will understand immediately.
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Tailor-made personal elements
Before sending a cold email, it is recommended to understand the background of the other party or the company, figure out whether the tone of the other party is acceptable to be serious or lighthearted, and then tailor a letter subject according to this information. For example:
1/ [name], can we discuss [relevant topic]?
Someone's name], can we talk about [something]?
2/ quick question about [company/industry]
Quickly ask a question about [a company, an industry].
3/ hey [name], check this out.
Hey [someone's name], check this out!
4/ [ name ],i need your advice.
Someone's name], I need your advice.
5/ [mutual connection] recommended i reach out to you
A joint liaison] suggested that I contact you.
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Closely linked to the interests of the other party
When writing a cold email to someone, don't be too self-centered and start everything from the perspective of what I want. You should think in terms of what the other person wants, and the main idea is directly related to the interests of the other party. For example:
1/ [recipient’s company] could be s**ing thousands with [your product/service]
One of your products or services may save [the other company] thousands of dollars.
2/ can i help you with [reaching a specific goal]?
Can I help you achieve [a goal]?
3/ h**e you solved your [challenge] yet?
Did you solve [a problem]?
4/ 5 ways to boost [specific metric] in [industry/niche].
5 ways to improve [a certain indicator] in [a certain industry and a special field].
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Use emotions to stimulate the other person's curiosity
Once you are familiar with the needs and temperament of the other company, you can find ways to add a little emotion or suspense to the theme to stimulate the curiosity of the other party. For example:
1/ is this [specific challenge] keeping you up at night?
A challenge question] Does it keep you awake at night?
2/ your competitors are using [product/service], are you?
Your competitors are using [a product or service], what about you?
3/ you’ll love this article, [name]!
The other party's name], you will love this article!
4/ do you know how [specific company] improved [specific metric] by [specific product/service].
Do you know how [a company] is improving [a metric] with [a product or service]?