At the beginning of the new year of 2024, the General Office of ** issued the No. 1 document on the silver economy, namely the "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly". As soon as this article was published, it aroused the attention of various related industries.
The silver economy has created new opportunities
In 2001, China has entered an aging society, and by the end of 2022, the population aged 60 and above will exceed 2800 million people, accounting for 198%, which is expected to reach more than a third by 2050, means that one in three people is elderly.
The "Opinions of the Communist Party of China on Strengthening the Work on Aging in the New Era" issued in 2021 proposes to actively cultivate the silver economy and develop industries suitable for the elderly. The "14th Five-Year Plan for the Development of National Aging Undertakings and Pension Service System" issued in 2022 requires the planning and layout of a number of key development areas of the silver economy in the country from the aspects of research and development of elderly products, promotion of high-quality products and encouragement of the development of industrial clusters.
With the rapid growth of the elderly population and the continuous improvement of consumption level, the proportion of the silver economy in GDP will continue to rise, and play an important role in stimulating domestic demand, cultivating emerging industries and promoting employment.
In the digital age, the elderly have a high willingness to consume smart products
The "Statistical Classification of the Pension Industry (2020)" issued by the National Bureau of Statistics subdivides the pension industry, with a total of 12 categories, such as pension care services, elderly medical and health services and social security for the elderly, mainly concentrated in the secondary and tertiary industries, including traditional physical consumption such as clothing, food, housing, transportation, and use, as well as service consumption such as health care, nursing, and pension finance, as well as culture, art, sports, and smart products and services empowered by science and technology, and home and public places for the elderlyIt has the characteristics of long industrial chain, wide radiation coverage and complex and diverse business formats.
Dang Junwu, a member of the Expert Committee of the National Working Committee on Aging and deputy director of the China Research Center on Aging, said that the China Research Center on Aging will account for one-fifth of GDP in 2030 and one-third in 2050. In particular, the "post-60s" and "post-70s" have entered the old age one after another, which will bring a new picture to the aging industry. The total population of the "post-60s" and "post-70s" generations exceeds 400 million, and the education level is generally high, and the awareness of pursuing health and investing in healthy pension is also stronger. On the whole, their consumption demand and long-term arrangements for elderly life have a profound impact on the development trend of the aging industry in the future. Therefore, it is necessary to pay attention to the new characteristics and changes in terms of consumption capacity, demand level and cognitive skills.
In November 2023, the "Beijing Elderly Consumption Survey Report" released by the Beijing Bureau of Statistics showed that the elderly have a higher willingness to consume smart products, 841% of the respondents are willing to use smart products, and the top three types of smart products with the highest willingness to use are "health management" (55.).7%), safety monitoring" (461%) and "smart home" (32.)1%）。The consumption willingness of the elderly is increasingly transforming into intelligent products.
The development of the industry must adapt to the new demand of consumption
At present, there are more and more intelligent products for the elderly health care - smart pill boxes that use information technology and artificial intelligence technology to manage drugs; The physiotherapy robot that applies robotics technology and intelligent sensing technology to carry out chronic disease care and disease prevention and treatment for the elderly; All kinds of smart home products that apply intelligent interactive technology greatly facilitate the life of the elderly.
As a pioneer of intelligent physiotherapy robots, Li Bojun, general manager of Ling Bocheng, said: "In the future, China's pension industry must be more intelligent and intelligent. Moving forward 10 years, the post-80s and post-70s are about to enter the elderly group, their acceptance of smart products is higher, and the consumption habits of online shopping have already been formed. ”
He also believes that health care is of great significance in the silver economy. Paying attention to health care, on the one hand, can prevent diseases and improve physical fitness, on the other hand, scientific and reasonable health care can improve the quality of life and living conditions of the elderly. With new products and services, more and more elderly people should benefit and improve their quality of life in their later years.
The intelligent physiotherapy robot launched by Ling Bocheng applies robot motion control, machine vision multi-dimensional force control, multi-sensor fusion, cross-information decision-making and other technologies, and pioneers the combination of intelligent technology and traditional Chinese medicine physiotherapy methods, specifically for the three core problems of pain relief, chronic disease conditioning and health preservation that the silver-haired group is concerned about, which can effectively relieve pain in many parts of the human body, dispel dampness and cold, relax tendons and channels, detoxify and nourish the skin, and improve human metabolism and immunity. At present, Ling Bocheng has carried out in-depth cooperation with customers in many industries such as health, elderly care, traditional Chinese medicine, sports, etc., and the effect has been verified and praised by many parties in the market.