Lao Dao Yan Shang mainly focuses on business and human nature, and entertainment gossip is not in the scope of discussion.
However, from the perspective of entrepreneurship and makers, people who start entertainment businesses, film and television businesses, and art entrepreneurs are actually still in the category of business, so naturally they should also be dissected for reference.
This Spring Festival, a lot of the information that comes to my eyes seems to be related to a girl named Jia Ling.
Because she lost 100 pounds a year, she also made a movie "Hot and Hot", which won great attention and connected more than 100 hot searches, which is a rare phenomenon in the history of Chinese films during the Spring Festival.
As of the last day of the Spring Festival, the box office of the film has exceeded 3.1 billion yuan, and the total box office is expected to reach about 4 billion.
Among the large number of moviegoers and the majority of melon-eating netizens, their curiosity and interest in Jia Ling's weight loss of 100 pounds is greater than the concern about the content of the movie itself.
It is said that some foodie-level ladies and gentlemen, because of watching "Hot and Hot", have stepped into the fitness ** Xiongguan Mandao, and how long they can last in the end, whether they can achieve victory depends on everyone's perseverance and cultivation.
And Lao Dao's biggest interest is how Jia Ling grew from a poor girl to a queen of money.
Jia Ling's real name is Jia Yuling, born in an ordinary family in the mountains of Yicheng City, Xiangyang, Hubei Province.
When she was just admitted to the junior college class of Chinese opera cross talk, her mother died in an accident, and she completed her studies with the support of her sister Jia Dan.
After graduating from university, although he won the first prize in the Beijing Satellite TV Cross Talk Contest with the halo of Feng Gong**, it was not easy to find a job, so he could only live in the basement for a long time, and barely survived with some scattered performances, becoming a veritable poor North Drifter.
Working hard in the field of cross talk in the world of men, although Jia Ling won several cross talk awards later, and also founded and launched "Cool Comedy", and appeared on the CCTV Spring Festival Gala to say cross talk, but she still failed to change her poor fate, and seven or eight years have passed in a flash.
It wasn't until she switched to the sketch comedy stage and variety shows such as "Variety Show" and "Happy Comedian", and at the cost of gaining a lot of weight and continuing to blacken herself, she began to become popular and known to audiences across the country.
Of course, it's all an experience.
The real turning point in her fate began when she devoted herself to entrepreneurship.
In 2016, Jia Ling decided to open her own company as the boss.
In July of that year, "Beijing Big Bowl Entertainment Culture Media was established, with Jia Ling's father Jia Wentian as the legal representative.
When Dawan Entertainment was first established, it received 10 million yuan of financing from Beijing Culture, an A-share listed company.
In 2021, "Beijing Culture" will transfer shares, and "Sanya Xiaohong Culture" will take over, and the three major shareholders of "Big Bowl Entertainment" are Jia Ling, Sanya Literature and Art Xiaohong Culture Media *** and Sun Jibin, accounting for % and 15% of the shares respectively.
In fact, as early as 2009, Jia Ling has also successively established Yijia Legend (Beijing) Film and Television Production, Beijing Kukou Culture and Art Communication, Jia Ling (Shanghai) Culture Film and Television Studio, Sanya Hongheli Culture Media Partnership (Limited Partnership) and other market entities.
At present, there are only the fruits of "Big Bowl Entertainment" after subtraction, which shows that entrepreneurship in the entertainment industry is as cruel.
The profit model of "Big Bowl Entertainment" was to cooperate with variety shows of major TV stations at the beginning, so you will see Jia Ling and the actors of Big Bowl Entertainment going in and out of various variety shows and frequently showing their faces.
What really made Jia Ling and "Big Bowl Entertainment" flourish was the directing and filming of "Hello, Li Huanying", which received a total box office of 541.3 billion yuan, ranking third at the box office of Chinese films.
The film and television companies participating in the production of "Hello, Li Huanying" include "Beijing Culture", "Shanghai Ruyi Film and Television", "Tianjin Maoyan Micro Film", "Beijing Wonderful Media", "Xinli Media", "Beijing Big Bowl Entertainment", "Ali Pictures", "Hengdian Film and Television" and other 8 producers and 19 co-producers, although "Big Bowl Entertainment" ranked 6th, it still shared hundreds of millions of revenues.
Jia Ling, who lived in the basement back then, has counterattacked since then, and she is not short of money.
According to the dual principle of Maslow's consumption curve and Engel's coefficient, the entertainment and culture industry is big and big, and the cake seems to be getting bigger every year.
However, there are many film and television companies in China's entertainment industry, and the gold diggers here are even more like those who cross the river, some of them are making money every day, and some of them are losing miserably.
Why did Jia Ling make a 5.4 billion box office hit as soon as she made a shot?
This is not unrelated to her unique growth experience and the hardships she has endured along the way.
In the entertainment and entertainment industry, you need to create explosive products, otherwise, investors' money will be wasted, and no one will vote for you next time.
In that year, "Beijing Culture" entered the "Big Bowl Entertainment" for 10 million yuan, and then transferred shares with 25 million yuan, making a net profit of 15 million yuan.
If "Hello, Li Huanying" is the first shot of transformation fired by Jia Ling's "Big Bowl Entertainment", then "Hot and Hot" is the second shot.
The film tells the story of Du Leying, a depressed heroine who fell to the bottom of her life, awakened after a series of setbacks, rekindled her fighting spirit, and finally found herself through the boxing stage.
In order to make this movie well and play the role of boxer Du Leying well, Jia Ling showed the greatest sincerity to the work and the audience.
She first gained 40 pounds to weigh 210 pounds, then lost 100 pounds, and worked hard to become a boxer, which made the film form a strong visual contrast effect and created the biggest gimmick and selling point for the promotion of the film.
There is no accident, "Hot and Hot" has become a hit again, with a real-time box office of more than 3.1 billion and won the Spring Festival champion.
This time, the producer of "Hot and Hot" is also strong, and it is jointly invested and created by "Xinli Media", "China Film", "Alibaba Pictures", "China Literature Film and Television", "Big Bowl Entertainment", "Xiaohong Culture", "Pony Riding Culture", and "Tencent Penguin Film and Television".
Big Bowl Entertainment" is in fifth place, one place ahead of the previous movie.
According to the estimated total box office of 4 billion yuan of "Hot and Hot", "Big Bowl Entertainment" can be divided into tens of millions.
What is rare is that after purchasing the English remake rights of "Hello, Li Huanying", Sony Pictures once again purchased the global distribution rights of "Hot and Hot".
It seems that as Hou Xiaonan, the producer of "Hot and Hot", said:
"Good stories are a global language. The universal core of loving oneself and being oneself is the foundation of "Hot and Hot" to be able to transcend cultures and attract global resonance. ”In the MV of "Hot and Hot" hot metamorphosis song "Everything is in Time" released on February 18, Jia Ling after ** made a stunning appearance in a yellow evening dress and a big wavy style, which once again attracted attention and rushed to the hot search.
On the road of transforming into a business and directing a movie, Jia Ling fired the second shot and won again.
Everyone's life path is different, and so is entrepreneurship.
From a peasant girl, a Chinese opera student, a cross talk actor to a sketch, a comedian, to an entrepreneur, a company owner, a movie star, and a director, Jia Ling's acting and entrepreneurial path cannot be replicated.
However, the story of the protagonist also tells people:
If you have a dream, you have to pursue it, and adjust it to a feasible and achievable goal in time.
Even in adversity, as long as the direction is right, we must persevere to the end and not give up easily.
In fact, any industry is turbulent, the water is big, and the fish are big, it depends on whether you can survive to the end and be your own king!
Everything is in time, in fact, it still comes from the original intention you stick to!