On February 1, the "2024 Spring Festival Gala" of ** Radio and Television Station held a press conference to introduce the highlights of this year's Spring Festival Gala program and technological innovation and application. The stage design of the main venue of the Spring Festival Gala and the four branch venues were released simultaneously, and the animated promotional film of the Spring Festival Gala of the Year of the Dragon of the General Station "Watching the Spring Festival Gala and Welcoming the Year of the Dragon" was broadcast online.
* Jiang Wenbo, a member of the editorial board of Radio and Television Station, introduced the technological innovation highlights of the Spring Festival Gala from two aspects: public signal production and full transmission. He said that this year's Spring Festival Gala will fully realize ultra-high-definition production in response to the presentation needs of TV, public large screens and mobile phones. The main station actively promotes the integration and innovation of "thought + art + technology", takes the Spring Festival Gala stage as an important starting point for scientific and technological innovation, continues to improve the quality of ultra-high-definition video and audio production of programs, continuously deepens the wide dissemination of the whole program, brings refreshing immersive audio-visual enjoyment to Chinese people around the world, and dedicates a beautiful and rich Spring Festival Gala "Chinese New Year's Eve Dinner" full of science and technology.
*The person in charge of the Literary and Art Program Center of Radio and Television said that adhering to the general goal of "happy and auspicious, jubilant", this year's Spring Festival Gala will practice the "people-centered" creative orientation in an all-round way, and actively create a strong atmosphere of celebration with colorful program types and energetic and steaming content. The song program focuses on creating works with Chinese temperament, emotional concentration, and memory of the times, and generates empathy and resonance with people's pursuit of a happy life in the melodious melody and cheerful rhythm. Language programs focus on selecting materials from daily life, and strive to bring lightness and pleasure to the audience through witty and humorous expressions. The Spring Festival Gala will accompany Chinese people around the world to celebrate the New Year happily in singing and laughing.
The innovative integration of excellent traditional culture and modern art forms is a highlight of this year's Spring Festival Gala. Chang Shana, a 93-year-old Dunhuang art and arts and crafts design research expert, designed the "New Year Brocade" for the Spring Festival Gala for the first time, with beautiful and elegant traditional Chinese patterns, implying auspiciousness and festivity and a beautiful yearning for happiness and prosperity, and sending the blessings of happiness, health, wealth and happiness to the audience.
At the press conference, the animated promotional film "Watching the Spring Festival Gala and Welcoming the Year of the Dragon" of the Spring Festival Gala of the main station met the audience for the first time. "Zodiac Fuwa" is creative** in the "Hundred Sons Picture" in traditional Chinese culture, the cute Fuwa wears new clothes with traditional Chinese characteristics, and looks forward to the arrival of the Spring Festival in the playful play.
This year's Spring Festival Gala innovatively introduced the VP film production mode, created an XR+VP virtual and real fusion ultra-high-definition production system, and presented a beautiful and lifelike virtual and real space through new shooting methods such as dynamic storyboard preview and virtual and real light and shadow linkage. For the first time, an immersive stage interaction system was deployed in the studio hall, and the free-view ultra-high-definition shooting system collected the actors' movements in an all-round way, captured the wonderful moments in the program, and brought the audience a visual experience of integrating people and scenery through AI production and AR real-time rendering.
The coordinated use of "sound and light" has turned the Spring Festival Gala studio hall into a colorful and dazzling stage. Hundreds of LED screens cooperate with the ultra-high-definition ** control and supervision system independently developed by the main station to realize the change of scenery in the Spring Festival Gala stage scene. A total of 1,462 stage lamps and lanterns of various types in the studio hall, the number of which has set a historical record, the switch, brightness, color, and action are all controlled according to the program programming, and the operation is operated with the director's password.
Multi-screen communication, panoramic accompaniment, to meet the needs of diversification. The main station takes the Spring Festival Gala of the Year of the Dragon as an opportunity to fully open the "CCTV** Watch TV" business, and users around the world can watch the Spring Festival Gala in ultra-high definition more conveniently** and listen to the three-dimensional Jingcai sound. The mobile live broadcast "Vertical Screen Watching the Spring Festival Gala" provides users with richer vertical screen content through mobile shooting, AI real-time production and other technologies in 5G scenarios. The majority of audiences can also listen to the live broadcast of the Spring Festival Gala through the multi-platform synchronization of "100 cities and 1000 screens + overseas 1000 screens + cloud listening". More than 1,000 outdoor ultra-high-definition screens in more than 100 cities across the country, and more than 3,000 public screens in 34 countries and 70 cities on six continents around the world will broadcast live and promote the Spring Festival Gala of the main station.
**: Beijing**client reporter Li Xiazhi
Process edit: u032