China Youth Daily, Beijing, February 18 (China Youth Daily, China Youth Network reporter Jiang Xiaobin) Today, Maoyan Research Institute released the "2024 Spring Festival Film Data Insight Report" (hereinafter referred to as the "Report"), which shows that the total box office of this year's Spring Festival movies reached 801.6 billion yuan, with a total of 16.3 billion, the three key data of box office, number of moviegoers and number of screenings set a new high in Chinese film history.
While the box office hit a new high, this year's Spring Festival stalls also reflected a number of new development trends in the film market: 392%, a new high in the past four years; The proportion of the box office in third- and fourth-tier cities increased to 589%, the highest in 5 years; The proportion of family-style multi-person movie-watching has increased, and family-style comedies are more popular.
According to the report, the total box office of the Spring Festival stalls in 2024 will be 801.6 billion yuan, breaking the historical record, a year-on-year increase of 185%, the total number of moviegoers is 16.3 billion, a year-on-year increase of 264%, the demand for movies has reached a new high. While the demand for watching movies is growing, the ticket prices of the Spring Festival stalls have fallen. According to statistics, the average ticket price of the Spring Festival stalls has decreased for two consecutive years, and this year it has decreased by 6 year-on-year1%, which is 49$1. Among them, the first-tier cities saw the largest decline, with the average ticket price falling by 93 yuan, second, third and fourth-tier city fares have different ranges of decline.
For the first time in this year's Spring Festival, 4 "1 billion box office club" films appeared, among which "Hot and Hot" and "Flying Life 2" won more than 2 billion yuan at the box office. The Spring Festival stalls, which lasted for 8 days, made steady efforts, and the daily box office decreased slightly month-on-month. On the fifth day of the first lunar month, the daily box office was affected by Valentine's Day, and the box office increased by 25 month-on-month2%。
Compared with previous years, the pre-sale box office on the first day of the Lunar New Year this year is lower, and the proportion of same-day ticket purchases has reached the highest level in the past five years, which means that people are gradually developing the habit of watching movies temporarily.
In terms of viewing frequency, the average per capita viewer of this year's Spring Festival stalls is 119, the same as in 2021, **3 films accounted for the highest proportion in 4 years. In terms of non-local ticket purchases, the proportion of non-local ticket purchases during this year's Spring Festival stalls is the highest in the past five years. In terms of regional box office, the proportion of the box office in third- and fourth-tier cities continued to grow, from 52 in 20198% to 589%, the highest level in 5 years, showing the booming demand for movies in the sinking market.