Reporter Liu Yuhan.
According to authoritative data released by the National Film Administration on February 18, the total box office of the 2024 Spring Festival stalls (February 10-February 17) will reach 801.6 billion yuan, exceeding 78 percent of the Spring Festival stalls in 20214.2 billion yuan, setting a new box office record for the Spring Festival stalls in Chinese film history. The total number of moviegoers has accumulated 16.3 billion people, also a new high in Chinese film history.
In the face of the booming new record, there will be a rare "wave of withdrawal" in the Spring Festival file in 2024 - 4 of the 8 new Spring Festival films announced the withdrawal, and they were even laughed at by netizens as the "first year of withdrawal".
On February 14, Lianrui Pictures, the main producer of "Let's Shake the Sun Together", took the lead in announcing the withdrawal of the Spring Festival file. On February 16, the animated films "Huang Pi: God of Wealth Cat" and "Mr. Red Carpet" successively announced their withdrawal. On February 17, the animated film "Eight Rings: Canopy Nether" also issued a withdrawal statement. So far, a total of 4 films have been withdrawn from this year's Spring Festival.
Some viewers said that this is "36 plans to go up to the top", and it is not a wise move to withdraw if you can't fight.
Judging from the box office data, the siphon effect of this year's Spring Festival movies is more obvious. "Hot and Hot", "Flying Life 2", "Bear Infested 10" and "Article 20" are among the top four box office of Spring Festival movies in 2024, and they account for ninety percent of the total box office. and the fifth place "Let's Shake the Sun Together" only won more than 90 million box office and failed to break 100 million. "Huang Pi: God of Wealth Cat" at the bottom even has a box office of only a few hundred thousand. It can be said that "drought dies of drought and waterlogging dies of waterlogging", and "the inequality between the rich and the poor" is quite obvious. No wonder netizens quoted Mr. Lu Xun's words: "The excitement is theirs, I don't have anything".
These films have become the frustrations of the Spring Festival file, not because the quality of the movie is not up to par, netizens think that they are mainly because the tone of the film is not suitable for the overall atmosphere of the Spring Festival file.
Let's Shake the Sun Together is the final chapter of director Han Yan's "Life Trilogy", and his previous two works "Get Out, Tumor" and "Send You a Little Red Flower" have both received good box office and word of mouth. "Let's Shake the Sun Together" continues the style of the previous work, telling the story of two terminally ill young people who meet and ** each other because of the promise of "relay of life". chose to be released during the Spring Festival, director Han Yan said: "I think there should be some differentiation in this market. ”
After its release, the evaluation of "Let's Shake the Sun Together" has been good, with a Douban score of 79 points. Although the quality of the movie is guaranteed, it can't withstand the weak film schedule. Some viewers can only watch the show at 12 o'clock in the middle of the night, and after watching it, it is already two o'clock in the morning.
Subsequently, "Let's Shake the Sun Together" announced that it would be postponed to March 30, and it was changed directly from the Spring Festival file to the Qingming file. The main producer also admitted that "there was a major mistake in the selection of schedules".
Mr. Red Carpet also had a lot of momentum before its release. This is the first time that Ning Hao and Andy Lau have worked together as directors and actors after 17 years after the movie "Crazy Stone". Ning Hao's comedy skills and Andy Lau's starring position are all gimmicks of "Mr. Red Carpet". Ning Hao said, "The Spring Festival stalls are not all family carnivals, and the audience should be shown something different." ”
After the release of "Mr. Red Carpet", although it was considered by the audience to be a more advanced comedy, it was pointed out that it was "non-popular" and the tone was not suitable for the Spring Festival.
In this Spring Festival, the box office of the three family-friendly comedies "Hot and Hot", "Flying Life 2" and "Bear Infested 10" is far ahead. Even Zhang Yimou's "Article 20" adds comedy elements as much as possible to the authorial expression and realism. Films that want to rebel against the public's taste and create differentiation have collapsed at the box office and are heading for the fate of withdrawal.
Comedy is all-inclusive, does the audience just want to "have fun"? Judging from last year's Spring Festival films, "Man Jianghong" and "The Wandering Earth 2" are the biggest winners, which shows that high-quality blockbusters are still the audience's first choice. And in the absence of blockbusters this year, audiences have taken a back seat, and comedies that can bring laughter have become box office winners.
Judging from the lessons learned from this year's withdrawal, everyone will be more cautious about the choice of next year's Spring Festival stalls. Unless there is a film with absolute strength, I don't dare to fight hard in the Spring Festival file. And those small films who want to take a ride on the Spring Festival stalls to take advantage of the popularity should die early.
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