Douyin's January champion announced! Dong Yuhui won the top spot, surpassing Crazy Brother Yang. Only one month after the premiere with Hui, sales exceeded 88.9 billion, impressive. Dong Yuhui's speed of bringing goods has impressed the market, and a live broadcast of "People's Literature" on January 23 has set a new record for the sales of single product books. It wasn't all smooth sailing. Recently, the live broadcast room with Hui was exposed to plagiarism, although it was not done by Dong Yuhui, but it had a great impact on his image and team. The account of Oriental Selection Company was also caught in a turmoil, and the product quality was constantly questioned. The financial report shows that although the company's total revenue increased, its net profit fell by 574%, and the market capitalization is also on a downward trend. New Oriental and Yu Minhong jointly repurchased HK$700 million of Oriental Selection shares in an attempt to boost market confidence. In 2024, live broadcast e-commerce will move towards content-based, and Dongfang Selection may face greater challenges. Dong Yuhui's success is just the beginning, and he and his team need to continue to innovate to cope with market competition. In this volatile market, it remains to be seen who will continue to lead the way.
Please share your thoughts on the future of Dong Yuhui and Dongfang Selection. It is worth noting that live e-commerce will usher in a new development trend in 2024. In the past year, anchors such as Dong Yuhui and Zhang Xiaohui have attracted more consumers through their eloquent live broadcast style and established a deep link with the audience. In the new year, live streaming e-commerce will pay more attention to content creation and provide consumers with more valuable information. Cross-border e-commerce is on the rise, AliExpress, Shein, etc. have become the "four tigers" of e-commerce going overseas, and the domestic market is fiercely competitive, so it has become an industry consensus to look for increments in overseas markets. Under this trend, live broadcast institutions such as Dongfang Selection and Xinxuan Group have begun to deploy overseas markets and expand global audiences.
With the boom of live streaming e-commerce, new problems have also emerged. In addition to the plagiarism scandal, product quality issues have also become the focus of attention in the industry. Dongfang Selection's ** products contain laxative ingredients, and the authenticity of its own brand is questioned, which undoubtedly has a certain impact on the company's reputation. In the Internet era, the first supervision force is becoming more and more powerful, and enterprises have to pay more attention to product quality and brand image.
Although Dong Yuhui and Dongfang Selection face a series of challenges, their efforts and innovation cannot be ignored. Dong Yuhui is characterized by knowledge and goods, and has been greatly recognized through in-depth explanations and high-quality copywriting. With this, the layout of Oriental Selection in the domestic market and overseas markets has also brought infinite possibilities for the future.
In 2024, livestreaming e-commerce will continue to explore new business models and market opportunities. In the context of increasing competition, companies need to remain innovative and adapt to market changes to continue to lead the industry. It remains to be seen whether Dong Yuhui and Dongfang Selection can maintain their leading position in this uncertain market.
With your point of view as a starting point, please leave your views on the future development of live streaming e-commerce. In the future development of the live streaming e-commerce industry, innovation and adaptation to market changes will be the key to a solid position for enterprises. As consumers' demand for content continues to increase, the knowledge-based delivery model advocated by Dong Yuhui may become a trend-setting new trend. Satisfying consumers' pursuit of quality and experience with deeper information output and product introduction will be the goal of all live broadcast e-commerce platforms.
In the face of market competition and supervision, enterprises need to pay more attention to product quality and brand image construction. The negative public opinion faced by Dongfang Selection is not just an individual case, but a reminder to industry participants that only by improving product quality and strengthening internal management can we truly gain the trust and support of consumers. In the new year, livestreaming e-commerce companies need to ensure a solid brand reputation through transparent operations and high standards of product quality.
The expansion of overseas markets will also be one of the key directions for the development of live broadcast e-commerce. With the rise of cross-border e-commerce, the initiatives of companies such as Dongfang Selection in overseas markets show their grasp and desire for the global market. By providing products and services that meet international standards, livestreaming e-commerce companies are expected to carve out new growth space in the international market.
As development progresses, new challenges will emerge. In the pursuit of innovation, the live streaming e-commerce industry must carefully respond to possible issues such as regulations, brand trust, and consumer privacy to ensure the sustainable and healthy development of the industry.
In this industry full of uncertainties and opportunities, both Dong Yuhui and Dongfang Selection will face a more complex business environment. We look forward to seeing if they can continue to innovate and maintain their market leadership in the future, and hope that the entire live streaming e-commerce industry can usher in a more prosperous era."
Please share your expectations and concerns about the future development of live streaming e-commerce.
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