Samsung once had a monopoly on the market, but now it is highly regarded
According to reports, Chinese mobile phones have abandoned Samsung's OLED panels, and only a limited number of mobile phones use Samsung's OLED screens this year, and most domestic mobile phone companies use domestic screens, so it can be expected that domestic OLED panels will gain an advantage in the mobile phone screen market.
In 2007, Samsung and Taiwanese panel manufacturers developed OLED panels almost simultaneously, but due to the high cost of OLED panel technology in the early days, Taiwanese manufacturers temporarily gave up on continuing research and development, while Samsung persevered.
The reason why Samsung can resist is also because it is an enterprise with a complete industrial chain, it has a strong industrial chain, and at the same time, it is the most important mobile phone brand in the world. In 2012, it beat Nokia to become the world's largest mobile phone company, relying on the support of its own mobile phone commercialization, Samsung's OLED panel technology level improved rapidly.
Later, Apple also used Samsung's OLED panels, and its OLED screens quickly became popular in the mobile phone industry. Samsung is not only the exclusive supplier of Apple's OLED panels, but also occupies 90% of the global mobile phone OLED panel market, which makes Samsung make a lot of money, and its profit is second only to memory chips.
When Samsung occupies a monopoly advantage, Samsung is quite domineering, HTC in the smartphone market has posed a major threat to Samsung, HTC occupies the first place in the US market, but Samsung stopped **OLED panel, directly led to a sharp decline in HTC's market share, which is also related to HTC's failure to conquer the market, but also makes the global mobile phone industry worry that Samsung has fallen at a critical moment.
Samsung has also been an important supplier of Chinese mobile phone OLED panels, in order to ensure that in the early years, it is reported that in the early years, two Chinese mobile phone companies in the prepayment, the only requirement is to require Samsung to supply stably, and these two Chinese mobile phone companies have also become an important driving force for the rapid popularization of Samsung OLED panels in the Chinese market.
However, Chinese panel companies quickly followed up, in 2017, BOE mass-produced OLED panels, and then spent 2 years to improve technology, to Apple**OLED panels, followed by a number of Chinese panel companies to launch OLED panels, TCL Huaxing, Visionox has also been mass-produced, promoting the rapid occupation of the domestic OLED panel market.
As the technical level of OLED panels of Chinese panel manufacturers keeps up with Samsung, Chinese mobile phones have begun to abandon Samsung's OLED panels one after another, until some time ago, Chinese mobile phone companies mainly use domestic OLED panels, it is said that in 2023, among the nearly 100 mobile phones launched by Chinese mobile phone companies, only less than 10 use Samsung's OLED panels, while other styles of mobile phones use domestic OLED panels, which also promotes domestic mobile phone OLED panels to occupy more than 40% of the market share.
Chinese mobile phone companies are willing to adopt domestic OLED panels on a large scale, which is also because domestic panel manufacturers are willing to customize corresponding panels for different mobile phone companies, and carry out differentiated design and punch design on the screen, while Samsung is unwilling to customize panels for Chinese mobile phone companies, which has also led to a sharp decline in the market share of Samsung OLED panels in China.
Samsung's share of the OLED panel market has dropped sharply, which has put it into a panic, and now Apple is also putting pressure on **, due to competition from Chinese manufacturers, Samsung has to significantly reduce the price for Apple** OLED panels, which means that the OLED panel business is shrinking day by day, and Samsung's monopoly on the OLED panel market has come to an end.