Recently, it was reported that Qiao Xinyu, executive vice president of Haval marketing, has left. According to public information, Qiao Xinyu joined Great Wall in September 2018 and served as the CMO, deputy general manager, and director of the product planning department of Wei brand. In January 2023, Qiao Xinyu was transferred to Haval as the executive vice president of marketing at Haval, but left after just one year in her new position. 
Haval officials did not announce the reason for Qiao Xinyu's departure. It is speculated that his departure may be related to the fact that sales of new Haval brand products have not achieved the expected results - during Joe's tenure, Haval launched a new Dragon series line, and released three new models: Thunder (compact SUV), Thunder MAX (mid-size SUV) and Raptor. However, the market performance of these new products is not good, with the Thunder Max selling only 1,148 units in December and the Raptor's 6,098 units. 
Haval Thunder].
Haval Thunder MAX].
Haval Raptor] In recent years, the Haval brand has made frequent moves, and new car products have also been unveiled, but the naming of its models is confusing, such as the naming of big dogs, cool dogs, mythical beasts, first love, red rabbits and other models, which not only makes people look at the clouds, but also cannot correspond to the specific model level, which has a great impact on the spread and sales of products. (Text: Li Zhe of Pacific Motors).