The recent hit drama "Flowers" is loved by the audience, and at the same time, the TV series has also driven the cultural tourism consumption in Shanghai, where it was filmed. As one of the places where the story takes place in the play, the Peace Hotel on Nanjing East Road in Shanghai has become popular again. Many tourists come here after watching the TV series, and the stills are hung in front of the Peace Hotel for tourists to take a group photo and check in, and the customized meals jointly branded with "Flowers" are also in short supply.
The drama has achieved "out of the circle", and the city has also gained popularity. In recent years, local tourism has become a new trend in the development of the cultural tourism industry due to the popularity of film and television works. In the hit drama "To a Windy Place", 90% of the exterior scenes were filmed in Dali, Yunnan. During the Spring Festival holiday of the Year of the Rabbit after the broadcast of the play, Dali received a total of 423 tourists930,000 person-times, an increase of 219% year-on-year. In 2023, the Spring Festival movie "Man Jianghong" will be released, and the ancient county town of Taiyuan, Shanxi Province, where it was filmed, received 680,000 tourists in 18 days during the Lantern Festival. After the release of the 2023 summer movie "Thirty Thousand Miles of Chang'an", the Xi'an City Wall ushered in a peak of passenger flow, and the summer study routes related to it were very popular ......
With the improvement of people's living standards, the desire and demand for tourism are increasing, and the local scenery and humanistic customs displayed by high-quality film and television dramas can often arouse the audience's longing and yearning, thereby driving the growth of "film and television + tourism" consumption. The cultural tourism growth points brought by high-quality film and television dramas to filming locations are becoming more and more prominent, and the economic benefits are getting better and better. At the same time, the high popularity has also boosted the local area to further explore cultural resources, and the cultural color has become more and more sufficient, becoming a new growth point for the development of economic, social and cultural industries. Film and television and tourism are mutually beneficial and two-way running, so that the effect of "cultural and plastic tourism, tourism and culture" is highlighted.
Of course, it should also be noted that there are also some problems with the model of "film and television + tourism". For example, tourism consumption in some places can only maintain popularity during the release and broadcast of film and television dramas, and it is difficult for "Internet celebrities" to "become popular"; Some places blindly imitate the business model of other tourist attractions, and there is a homogenization ...... productsThese problems require more effort and effort from cultural and tourism departments and operators around the country in order to make the cake of "film and television + tourism" bigger and better.
In the long run, "film and television + tourism" is the general trend of cultural tourism development, and more and more excellent film and television works will become a rich mine for the development of related tourism resources; The well-managed tourism products will also bring better social and economic benefits to film and television works. The interaction of culture and tourism, how to do better between the two sources, is the key to the development of this cause, and it is also the beauty of this cause worth looking forward to.