Huawei swiped the screen again. February 22ndHuawei held a new product launch conference and launched the Pocket 2 small folding screen mobile phone, multiple topics rushed to the hot search. 
Screenshot of Huawei's press conference**.
According to reports,Pocket 2 supports AI air control, two-way Beidou satellite messaging, and the price starts at 7499 yuan. According to agency analysis, the further decline of ** has also made more consumers willing to try folding screen mobile phones. Guo Tianxiang, senior analyst at IDC China, believes that folding screen mobile phones are still the key products that manufacturers will focus on building in 2024. The participation of more mobile phone manufacturers and the launch of more products will continue to promote the rapid development of the folding screen mobile phone market. Huawei's folding screen mobile phone market is the firstAt the press conference, Yu Chengdong, Executive Director of Huawei, CEO of the Device Business and Chairman of the Intelligent Vehicle Solution BU, said that Huawei has the largest shipment volume in the folding screen market, and in the fourth quarter of 2023, Huawei's domestic market share will be 512%。
It is reported thatHuawei's Pocket series focuses on the fashion market, and the Pocket 2 is available in Tahitian Gray, Rococo White, Taro Purple, and Ya Black. **: Huawei's Yu Chengdong said that Huawei Pocket 2 has created a unique floating screen design, and exclusively customized double-arm lever gears, with super strong rocket steel materials, to achieve a new breakthrough in folding and flattening. Yu Chengdong said that Huawei's small folding is as flat as a straight board machine. Huawei said that the Huawei Pocket 2 is the industry's first small folding flagship that supports two-way Beidou satellite messaging. Northeast ** believes that Huawei's mobile phone phoenix nirvana and return to the high-end mobile phone market. In the field of folding screens, Huawei has always maintained strong competitiveness. The development of high-performance mobile phones and folding screen mobile phones has put forward higher requirements for heat dissipation and battery life, and has also promoted the trend of thinning and lightening. According to a report by IDC, a market research agency, the Huawei Mate X5 series has been in a state of increased purchase since its launch, and the supply exceeds demand, helping Huawei firmly occupy the first position in the domestic folding screen market in 2023. Shipments are growing rapidlyAt present, with the gradual maturity of the folding screen mobile phone, the shipment volume continues to increase. According to Cinno Research data, the global folding screen mobile phone market will sell about 18 million units in 2023, a year-on-year increase of 27%. From the perspective of the Chinese market, the IDC report shows that the shipments of China's folding screen mobile phone market in 2023 will be about 70070,000 units, a year-on-year increase of 1145%。IDC reported that since the launch of the first product in 2019, China's folding screen mobile phone market shipments have increased by more than 100% year-on-year for four consecutive years. With the continuous increase of R&D investment by mobile phone manufacturers and upstream chains, the improvement of hardware technology is mature, the application of software systems is optimized, and the consumer experience is constantly improving. The further decline of ** has also made more consumers willing to try to use folding screen mobile phones. Celestial Wind**said that it continues to be optimistic about the direction of folding machines to become the iteration of high-end mobile phones. Domestic mainstream brands have entered the game, and China's folding screen mobile phone market is developing rapidly, with an estimated shipment of about 10 million units in 2024. CMB InternationalIt is believed that folding screen mobile phones have become a segmented growth highlight in the mobile phone market, becoming the iteration direction of high-end mobile phones, and will maintain a rapid shipment growth rate in 2024. With the downward trend of flexible OLED screens, hinge technology is becoming more and more mature, and it is optimistic that the penetration rate of folding screen mobile phones will be further improved, and it will bring users a more optimized experience. Editor: Zhang Jing Proofreader: Zhang Lijing Producer: Zhang Nan Issued: Peng Yong.