The Super Bowl, the annual NFL championship game, is the Christmas event in the United States and football in the eyes of Brazilians. But during this year's "Super Bowl", what also attracted the attention of Americans was the "special wood" advertisement that was repeated over the season. "Temu" is the U.S. subsidiary of Pinduoduo and the U.S. version of Pinduoduo.
On the "Super Bowl" and "Temu" commercials, colorful and entertaining animated characters buy goods at a low price of 99 cents. In a cheerful background, characters dance on the screen, calling on the audience to "shop like a billionaire."
According to USA Today, searches for "Temu" skyrocketed after five of its ads. To celebrate this year's Super Bowl, more than $15 million in coupons and giveaways have been issued, according to Temu.
"Temu" continues Pinduoduo's sales strategy of attracting customers at low prices in China. On Temu**, Americans have found jaw-dropping offers: $8 sneakers, $18 AirPod equivalents, $4 replicas of the "Stanley Cup," and more.
"Temu" was launched in the United States in September 2022. As of January this year, it had more than 50 million monthly active users in the United States, a year-on-year increase of nearly 300%. It works similarly to other e-commerce companies like Amazon, but shoppers may wait longer because their items are typically shipped from China and other parts of the world. Despite this, and some of its products have been reported to have quality issues, Temu is one of the most popular apps in the world and in the United States. In the fourth quarter of last year, the average Termu user spent 23 minutes per week on the app, compared with 18 minutes on Amazon and 22 minutes on eBay, according to a survey by Sensor Tower, a U.S. market intelligence company.