lost 10 billion in 4 years, and in the end, there was not even a piece left in his pocket! Tan Changan, the 60-year-old founder of Tan Yutou, said when he left the scene in tears: I can't believe until now that the catering empire of nearly 10 billion yuan has come to naught in just 4 years! It shocked the entire restaurant world and shocked myself! And this problem is committed by many traditional enterprises, I hope everyone quickly avoids the pit and avoids repeating the mistakes of the past!
If this is not enough for you to be vigilant, you look at the national ** Xia Beler, who closed 9,000 stores in 4 years and had a debt of 4 billion.
If you still have a fluke mentality, take a look at Shangdao Coffee, 3,000 stores across the country, almost all of them disappeared overnight. Look at Xianhezhuang, which was collectively defended by franchisees, and more than 270 stores were permanently closed.
The core factors of their failure are two points, either asset-heavy operation or loss of management of brand owners. As our traditional enterprise, if we want to expand our scale, we must learn more from Xijiade, 711, Heilan Home, Baiguoyuan, Haidilao and other enterprises. They basically use the partnership model, which not only stimulates the team's work motivation, but also greatly reduces the management cost, and solves the talent and capital needed for the expansion of the enterprise.
The partnership model is basically used by large companies, but it is not just a casual set, and there are many places that need to be paid attention to.
Ren Zhengfei said: Do equity incentives for employees, don't give dry shares, only post shares!
Dry shares do not need to make capital contributions, only the right to dividends. Directly to the head of the employee, no assessment indicators, employees will be moved by you to work hard for you for a few months, after a year and a half it is easy to relax, because there are dividends for good and bad, it is easy to lie down on the dry stock for a long time, and finally it is difficult for you to adjust and take back, Ren Lao to the employees are post shares, post shares are allocated according to the size of the job responsibilities. There is no laid-off if you are on the job, and the post needs to pass the post assessment index, the amount of dividends is directly linked to the value contribution of the post to the company, and the post stock is more motivating for talents.
Suppose you partner with Jack Ma in a pot shop. Mr. Ma only pays money and does not work, how should the shares be divided? Mr. Ma invested 700,000 yuan and did not work, and you invested 300,000 yuan for management, how should the shares be calculated? It can be divided into capital shares and human shares, capital shares account for 60% of the total shares, and manpower accounts for 40% of the total shares, that Ma total capital **70 divided by 1 million times 60% equals 42%, you are 30 divided by 1 million times 60 equals 18%, Ma always does not work, human shares are zero, you work human shares are 100% times 40% equals 40%, Ma total shares are 42% plus zero equals 42%, your shares are 18% plus 40% equals 58%, this is a reasonable distribution method.
But you must remember to partner with others, and you must not only occupy shares according to the proportion of capital contribution, otherwise sooner or later the gang will break up! For example:
A does not work for 1 million, B is responsible for management for 1 million, C does not pay for money, and is only responsible for technology. If you take the shares according to the capital contribution, A and B are both 50%, and C is a part-time worker, which seems reasonable, but in fact it is unfair to B. So how should it be divided? We can divide the shares, capital shares account for 60% of the total shares, manpower accounts for 40%, capital shares A and B are both 50%, C is zero, human shares A is equal to zero, B is equal to 60%, C is equal to 40%, then A only pays money and does not contribute is 60 times 50 plus 40 times zero times 100% equals 30% B, and money and effort, 60 times 50 plus 40 times 60 times 100% equals 54% C, only contribute money, 60 times zero plus 40 times 40 times 100% equals 16%.
Therefore, a good partnership model can bring huge profits to the boss, and this is the charm of the business model. Follow me to share more business knowledge.