Building a personal brand presence on social ** requires the following steps:
Define your brand: First, you need to determine what your personal brand represents. This includes your area of expertise, your values, your personality, etc. You need to have a clear understanding of the message you want to convey to your target audience. Choose the right platforms: You'll need to choose those social platforms that are most active among your target audience. For example, if your target audience is young people, then Instagram and TikTok may be the best platforms. If your target audience is professionals, then LinkedIn is probably the best platform. Create high-quality content: You need to create high-quality content that will appeal to your target audience. This can be information about your area of expertise, your life story, or your perspectives and values. Your content needs to align with your brand positioning. Maintain consistency: You need to maintain a consistent brand image across all your social platforms. This means that your bio, avatar, and content style should be consistent across all platforms. Interaction & Engagement: You need to actively participate in social interactions, respond to comments from your followers, and participate in relevant discussions, which can help you build a stronger personal brand. Optimize for SEO: Optimizing your social profile and content to improve search engine rankings can help more people find you and your brand. Continuous optimization and adjustment: You'll need to regularly review and analyze your social performance, adjusting your strategy and content based on data and feedback. 
With the above steps, you can build and enhance your personal brand image on social media.