Approaching the Spring Festival, a number of banks and wealth management subsidiaries have launched "Spring Festival stalls" wealth management products and financial management strategies. The reporter found that most of the products recommended by banks in the near future are cash management products and short- and medium-term fixed-income wealth management products.
Yang Haiping, a researcher at the Institute of Finance and Economics, said in an interview with reporters that the above-mentioned types of wealth management products have the characteristics of low risk level and relatively good returns, and can be flexibly redeemed after the Spring Festival holiday, which can meet the needs of investors for holiday financial management and year-end bonus financial management. Commercial banks can also seize the Spring Festival marketing window to maximize the expansion of corresponding customers.
Specifically, data from China's wealth management network shows that as of February 1, a total of 7 Spring Festival exclusive theme wealth management products have been sold or pre-sold since 2024. For example, the Shanghai Rural Commercial Bank Xin'anli Closed-end 24016 (Spring Festival Special Item) RMB wealth management product was issued on January 29, and the deadline for raising funds is February 6. Xinjiang Bank's Golden Poplar Closed Net Wealth Management No. 175 (Spring Festival Exclusive) wealth management product will be on sale from February 2 to February 6.
From the perspective of the investment nature of wealth management products, the above products are all fixed income products. In terms of performance benchmarks, most products are in 32% to 46%. The reporter learned that under normal circumstances, the performance benchmark of exclusive wealth management products during the Spring Festival is slightly higher than that of similar wealth management products sold in the same period, however, in the environment of full net worth of wealth management products, the performance benchmark of the product does not represent the actual rate of return.
At the same time, low-volatility stable wealth management or cash management wealth management products have become the main products of banks and wealth management subsidiaries during the Spring Festival recently. For example, on January 30, Chongqing Rural Commercial Wealth Management released the relevant content of the New Year's popular products on WeChat***, and in order to welcome the New Year, the bank vigorously promoted a low-volatility and stable wealth management product on sale on February 1, and said that the quota was limited, and the performance benchmark (annualized) of the product was 375%。
The reporter combed and found that most of this year's New Year products are mainly characterized by "stability", focusing on short-term, flexible and stable. Most of the "Spring Festival exclusive" wealth management products recommended by many banks are short- and medium-term fixed income and cash management. The risk levels are mainly medium and low risk (R2) and low risk (R1).
Du Yang, a researcher at the Bank of China Research Institute, said in an interview with reporters that banks and wealth management subsidiaries mainly promote such products for the following reasons: From the perspective of demand, during the Spring Festival, some investors have idle funds and high demand for financial management. Wealth management companies launch low- and medium-risk wealth management products, which can attract these investors to invest idle funds in the wealth management market and obtain certain returns. From the perspective of the supply side, first, these products can protect investors' returns and reduce investment risks. At the same time, it has strong liquidity and will not occupy idle funds for a long time. Second, during the Spring Festival, the launch of such products is conducive to attracting customers and increasing market share.
Du Yang suggested that when investors buy exclusive wealth management products for the Spring Festival, first, they should fully understand the returns and risk levels of wealth management products, and do not blindly pursue high returns. Second, the exclusive wealth management products for the Spring Festival often have a short investment period, and investors need to choose the right products according to their capital arrangements and needs. Third, before purchasing wealth management products, investors should carefully understand the relevant information of the products, such as fees, income distribution, investment restrictions, etc. Fourth, you should objectively assess your investment ability and risk tolerance, and choose a wealth management product that suits you. Fifth, when buying wealth management products, we should remain rational and do not blindly follow the trend, so as not to cause losses to ourselves.