"The basis of teamwork ——- sharing benefits".
1. People together are called gangs, and hearts are called teams together. The Audio-Technica marketing method requires everyone in the team to be "customer-centric", whether it is the sales department, the R&D department, or the production department, they all represent the company, and customers will only remember the company's name.
2. The status quo of the enterprise: the sales department often puts forward when the order is insufficient, "because the production department cannot complete the order on time, delay the delivery, because the product is too expensive, so the order is insufficient, and I can't do anything"; The production department often says that "because the R&D department did not develop new products in time, resulting in a delay in mass production, it could not be delivered on time, and my production department also tried its best"; The R&D department complained that "our sales are just this virtue, the warehouse can't sell a lot of products, every day we urge a few new products that can't be made, the new products developed can not receive orders, and the projects that have not been developed are said to have many orders, and I am really speechless" ......The biggest reason for this problem is that there are no coordination mechanisms and no common goals between departments.
3. When an enterprise turns to customer-oriented value creation from the perspective of the independence of various departments, it needs to launch the "iron triangle marketing method" thinking. The literal meaning of the Audio-Technica marketing method is "triangle, that is, the three departments of marketing and sales, R&D support, and production and delivery, and the iron ——- represents excellent team collaboration." The most important point of the Iron Triangle marketing method is to "be guided by customer needs and create value for customers".
4. If each triangle has its own interests, there will inevitably be a situation of "the ass decides the head", and it is impossible to truly create value for customers, and they pass the buck and blame each other. The real iron triangle is that there is a common goal between the three, such as how many orders will be formed this year, how much revenue and profits will be formed, based on this goal, multiple departments have a common interest value award, rather than taking their own commissions in their respective departments, so that all departments will work together to fill each other's positions and support each other, rather than complaining and tearing each other down.
Clear. 