If you want to say that the hottest place this winter, it must be Harbin. In addition to the snow in Harbin, this time it seems that more hidden surprises from Harbin are more out of the circle. It can be said that the happiness of Harbin has infected the people of the whole country.
Recorded by the lens of blogger @李doll, the streets of Harbin seem to have become a huge game scene, and the roadside can trigger NPCs full of unknown journeys at any time: there is such a bus, for only two yuan, people can sing and dance on the bus to their heart's content, no matter who you are, you can release all the stress here.
This is just a microcosm of the people who are partying in Harbin this winter.
Harbin's tolerance is precisely because it can satisfy all your imagination of happiness. In addition to playing in the snow, here, everything returns to the simplest and most specific small luck: rock sugar gourd, frozen pear, rubbing bath ......In this cold winter, drinking a glass of warm wine and eating a handful of Northeast barbecue may be the most "energetic" thing in Harbin in winter, and happiness is so simple.
Health is the best gift
From Zibo to Harbin, the endless offline travel boom in 2023 actually reflects the current thinking of ordinary people "having fun in time". In 2023, we are back on track in a broader and fluid world, and we know more and more how to cherish the moment of meeting offline, and we also understand more and more that the simplest happiness is a healthy body and mind - this is the capital that supports us to have fun in a timely manner.
This year-end carnival from the Northeast will lead the people of the whole country from 2023 to 2024. Yet a year ago at this time, most people seemed to be in the same collective memory.
Maybe it's a thermometer or a cup of hot water next to the bed, such an unusual start to 2023 has brought us a deeper understanding and laid the groundwork for our attention to health in the coming year.
In the opinion of blogger @阿园's escape plan, in the year of 2023, from the plain to the plateau, from the mountains to the sea, he has traveled many places and has many experiences that he has never tried. But after experiencing all this, the most profound feeling is the simplest truth: health is the most important thing.
2023 may not be the beginning of perfect health, but we can all end healthily." This concept is imperceptibly affecting all aspects of everyone's life. And at the upcoming Spring Festival meeting, perhaps the keyword "health" will be the best blessing in everyone's hearts.
More specifically, holiday blessings are a matter of gift-giving. As an important part of visiting relatives during the Spring Festival, in the hearts of Chinese, the New Year gift box is not just a souvenir, but a bridge connecting hearts: this is the beginning of our outlook for the coming year. The form of the gift is not the most important, but more importantly, a beautiful meaning.
After 2023 has passed, we have all formed a consensus - health is the best gift. And during the Spring Festival, how can we send a blessing gift representing "health" to everyone around you?
How to send the first blessing in 2024?
The increasing emphasis on health, as a large-scale social phenomenon, actually reflects a certain social emotion. Our understanding of a happy life has returned to the most simple starting point from the various external worldly success standards in the past - the blessing of the word "health", which is the most sincere and weighty.
It is rare to be able to meet family and friends in the busy daily life. Just past Chinese New Year's Eve, many people may have returned home to reunite with family and friends. The schedule for purchasing New Year's goods has also been arranged. The customs of gift-giving vary from place to place, but Chinese have a common benchmark for gift-giving: practical and not fancy.
We can find that from grain, oil, rice and noodles to tea, wine and fruits, the gifts that Chinese love to give are basically just needed on the holiday table, and they can be used immediately and shared with relatives and friends during dinners. At the same time, in the face of people in different regions and age groups, gift-giving has different particularities, and such differences naturally stump many people.
But what is certain is that the beautiful meaning of "health" must be what everyone likes to see. With the continuous improvement of Chinese people's health awareness, the public is becoming more and more sensitive to the health factors in gifts. For example, people will start to pay attention to the ingredient list, and they will also pay more attention to the efficacy of the product. CBNData recently released an interpretation of big data on New Year's goods, showing that consumers' preferences for purchasing New Year's goods "have not changed, but products have been iterated." On the one hand, the products are becoming healthier and healthier, and on the other hand, they are becoming more and more subdivided."
This year's Spring Festival, perhaps we can change the way of gift-giving to a more trendy and more ceremonial way: to send a physical "health" to relatives and friends.
Among them, as a frequent visitor to the New Year's goods list, it is also time for New Year's wine to usher in an iteration of a healthy upgrade. When it comes to "healthy" liquor, we have to mention Chinese spirits as a representative of domestic brands. "Bring Chinese spirits and send them to relatives and friends".This sentence is constantly being known by more and more people.
The national brand of spirits is also re-entering everyone's attention in a way that young people like. Nowadays, in the mouths of many young people, the most well-known impression of strong wine is "Chinese's own whiskey", which is also the "morning c and evening a" of young people. Nowadays, strong liquor has been developed by young people who love to drink slightly in different ways and combinations.
For this year's New Year's gathering, you might as well try the joy of hands-on and customize your own wine list. Sitting around the barbecue with friends and munching on meat while concocting your own surprise wine is more fun than simply raising a glass. If you feel like you have no bottom in your heart when you try hard wine for the first time, you can copy the new drinking method unlocked by @French Fries Gan Ma: double grapefruit juice + perfume lemon + Sprite, or directly add soda and lemon juice to stimulate the herbal aroma in the strong wine. All it takes is a bottle of strong wine to help you become a fairy bartender in the mouth of your friends.
At the dinner table, the strong wine is given to the elders as a New Year's gift box, which can show the concern for the health of the elders, and at the same time, you can also have two drinks with the elders and chat about homely things. @体德学院校长李维刚 When I went home to visit my uncle who lived alone this year, I brought Chinese spirits with me. For the annual reunion after a long absence, the eldest uncle made a big table of dishes for him. Eating the elbow and lion's head made by my uncle, and opening a bottle of strong wine, the most they talked about was health.
The word "health" is a solid effort made by Jinjiu over the years. Jinjiu has always practiced it, hoping to convey this concept of healthy life to more people.
Based on the increasing popularity among the public and the more and more comprehensive coverage of the Spring Festival scene, strong wine has become a popular gift for the Spring Festival. Therefore, in the spring of this year, in order to further demonstrate the power of domestic brands, China Jinjiu is also providing consumers with a more one-stop convenient choice in gifting.
This time, Jinjiu China Jinjiu joined forces with eight major national brands to form a domestic product alliance and gave hard-core year-end awards to the Chinese people. Jinjiu cooperates with Nanfu, Jierou, Liziyuan Milk, Frog Prince, Wahaha, Hongxing Erke, Weilong Food, Blue Sky Liubizhi, starting from all aspects of clothing and food, and selects a number of high-quality domestic products to carry out first-class activities to provide consumers with a full range of gift protection: whether it is your familiar childhood memories or practical needs, you can find it in this gift package.
Celebrate the Chinese New Year and give Chinese gifts. The domestic alliance initiated by Jinjiu this time is using the quality of domestic brands to further convey the reputation of domestic products in a wider range at this special node in the New Year, and it has once again set a benchmark for domestic brands.
This pure Chinese gift is not only the most cordial, but also the most solid.
Send strong wine to welcome the God of Health and Wealth
Of course, the gift is still a sense of ceremony. At the moment when the flavor of the year is declining, we need to re-perceive the temperature of the festival in those repeated rituals to confirm the arrival of another time node. Therefore, Jinjiu also hopes to create a necessary atmosphere and auspicious meaning for everyone at the same time.
You can get all the hard wine. The golden song "God of Wealth", which will sound on the streets and alleys every year, was adapted into "Healthy God of Wealth" by Jinjiu, and many people have participated in gesture dance challenges on the short ** platform. "Health arrives, God of Wealth arrives", a straightforward and simple blessing, poking at everyone's heart.
At the same time, the spirit wine is also constantly refreshing its presence in various villages, and has become the most beautiful scenery in the eyes of the villagers and villagers. Maybe it will be at the door of your house, or by the wall of the village, Jinjiu has set up a Jinjiu slogan "Go to relatives and friends to send Jinjiu, health and wealth everything" Jinjiu slogan paint wall check-in point. In this Spring Festival, taste a glass of strong wine and take photos with the new top wall in the village, which is more New Year's flavor.
In any case, a dusty year is coming to an end. After learning more about the value of health, we finally understand that the essence of happiness may not be wealth, but a strong body and mind, and time spent with the people we cherish most.
And gift-giving, there is no longer a need to emphasize preciousness. Giving away a piece of health is the most sincere and heavy heart.
This year is the Year of the Dragon. Among the zodiac signs, the dragon is undoubtedly the most special one. It is not only the first of the four spirits, but also the most profound precipitation of the Chinese for beautiful meanings. And our year 2024 should also be opened with the spirit of the dragon: auspicious, vigorous, and full of strength.
Give gifts to health. During the Spring Festival this year, you might as well bring Chinese spirits to your relatives and friends, let the spirits contract the Spring Festival gift boxes at home, and enjoy the most beautiful Spring Festival time with the most cherished people.