Chinese New Year! I wish you all a happy new year, peace and health, and a lot of money.
As the bell of Chinese New Year's Eve is about to ring, the world's eyes are focused on China's ** radio and television station. The 2024 Spring Festival Gala carefully planned by the main station will celebrate the festival with global audiences and open a cross-international cultural feast. Let the global audience experience the breadth and profundity of Chinese culture together.
This TV program, which has been the most popular in the world, is not only a grand celebration for Chinese people around the world to share the joy and celebrate the New Year, but also an important window for the world to understand Chinese culture. Since 1983, the Spring Festival Gala has gone through 41 years of spring and autumn, and has become an irreplaceable memory in the hearts of generations of audiences.
This year's Spring Festival Gala coincides with the Year of the Dragon in the Chinese lunar calendar, and the dragon, as the totem of the Chinese nation, means strength, wisdom and wealth. On this special occasion, about one-fifth of the world's population participates in the Spring Festival celebrations in various forms to experience the charm of Chinese culture.
In terms of communication strategy, the TV station adopts the integration of "thought + art + technology" to communicate, combining traditional Chinese culture with modern civilization to create a unique "Chinese New Year's Eve dinner" for global audiences. Through CGTN's multilingual channels and new ** platform, as well as the cooperation of more than 2,100 ** in more than 200 countries and regions around the world, this year's Spring Festival Gala will be spread to every corner of the world.
In addition, more than 3,000 public large screens in 49 countries and 90 cities around the world will also broadcast the Spring Festival Gala of the main station simultaneously, so that people can feel the festive atmosphere of the Chinese Spring Festival Gala in every corner of the city. This grand occasion not only demonstrated the global influence of Chinese culture, but also promoted the cultural exchange and integration between different countries.
On this special night, let us look forward to this audio-visual feast, so that the charm of Chinese culture can transcend borders and illuminate every corner of the world. Through the platform of the Spring Festival Gala, let us share joy, pass on friendship, promote harmony, and create a better world together.
What are your expectations for the Spring Festival Gala?