At the beginning of the year, a new start is running to "rejuvenate" the power. On February 20th, Run, Quanxing 20 launch and the first stop of the 2024 dealer work conference was held in Jinan, Shandong. At the meeting, it was revealed that Quanxing Liquor has achieved double-digit growth for the seventh consecutive year, and will promote the further upgrading of the "Quanxing+" ecosystem in 2024 to continue to inject momentum into high-quality development. At the event site, Quanxing Liquor Co., Ltd. recently released two brand and product concept TVC promotional videos of "Perseverance and Prosperity to Carry the Road" and "Time to Cast Glory", which fully integrate the value connotation of Quanxing's famous liquor and the aesthetic culture of liquor between protection and inheritance, craftsmanship and brewing art, ancient method and modernity, deeply display the artistic value and philosophical ideas of Shu Feng Yayun, and continue to tell the endless "Xing" password.
The meaning of time, in the eyes of Yang Dequan, a master of Shu embroidery, is to measure the bond between Shu people and Shu embroidery in units of thousands of years. Every movement of holding the needle and thread is integrated into the freshness and three-dimensionality of Bafeng Shu rhyme, stringing together the splendid scenery of Chengdu for 3,000 years, and also stringing up the spiritual inheritance of generations of craftsmen. As one of the six golden flowers of Sichuan wine and one of the business cards of Chengdu, Quanxing has been inherited and developed from generation to generation for more than 650 years, embodying the precipitation of years and the nourishment of culture, and also inheriting the exquisite skills of several generations of winemaking craftsmen, which has been widely recognized and loved by consumers. Under the lacquer pen of lacquer master Zhang Dan, a moment and a painting on the lacquer surface, like a handful of a drop in wine, is perfect because of persistence; There is also the story of Song Wenting, a master of the qin (zhuó), that the qin maintains a tradition of handiwork, and the method of maintaining it is the way of balance. Just as "chopping wood for the piano, the sound of the piano for a thousand years; Brewing grain into wine, a hundred years of prosperity". In addition, Sichuan cuisine master Xie Changyong conquered the taste buds of diners with his exquisite cooking skills, not only realizing the complementarity of Sichuan cuisine and Sichuan wine, but also sublimating his skills into an interpretation of the ups and downs of life, achieving a better return in innovation, and showing philosophical wisdom. What impressed the wine was that the scene of the four intangible cultural heritage masters sitting around and toasting was far-reaching. At this moment, what we strongly feel is not only the beautiful picture of holding wine, but also the long-lasting code of good wine, but also the purity and meaning of housekeeping, art and morality, so that Quanxing, which has been inherited for more than 650 years, has become warm, perceptible and touchable, so that the living inheritance of famous wine has real and tangible vitality.
The product is prosperous, and everything is prosperous. Under the general trend of quality consumption upgrading, Quanxing runs to speed up again, continues to innovate brand expression, and "Xing Culture" is more infectious and disseminated. In the face of the New Year of the Dragon, Quanxing Liquor is in full swing during the Spring Festival peak season, with the two-wheel drive of "online + offline", from the first three creative New Year **Year of the Dragon, the linkage with young consumers planting grass with short** bloggers, to the blockbuster participation in the China Sichuan New Year Shopping Festival, Quanxing continues to renew the value expression and innovative spirit of old famous liquors, making the brand more dynamic and characteristic of the new era. Today, Quanxing has joined hands with intangible cultural heritage masters to pay tribute to ingenuity with superb Shu embroidery, lacquer art, qin chopping and Sichuan cuisine skills, and fully demonstrate the unique value connotation, guardianship and philosophical wisdom in the continuous collision and integration, so that the aesthetic expression of liquor and the appreciation of artistic aesthetics can be integrated and complement each other. Today, Quanxing has joined hands with intangible cultural heritage masters to pay tribute to ingenuity with superb Shu embroidery, lacquer art, qin chopping and Sichuan cuisine skills, and fully demonstrate the unique value connotation, guardianship and philosophical wisdom in the continuous collision and integration, so that the aesthetic expression of liquor and the appreciation of artistic aesthetics can be integrated and complement each other. With the convening of the 2024 Dealer Work Conference, Quanxing will release "Quanxing+" 20 upgrade signal, the support and service for dealers will be further improved from concept to practical action, upgrade the "Quanxing+" ecosystem, and help and empower manufacturers to run for a win-win situation. The country is prosperous, the family is prosperous, and the cause is prosperous. Adhering to the historical accumulation of more than 650 years and the character of good wine, Quanxing has effectively boosted the morale and development confidence of merchants with the support of efficient and pragmatic brand actions and the policy of "supporting business + excellent business", and continues to light up the "Xing" journey of the revival of famous wine.