is good-looking, so talented, naturally rich and golden, why did you resign?
On February 7, Zhang Nan, CEO of Douyin Group, posted on his personal social platform that he would resign as CEO of the group.
1. What's going on?
Zhang Nan said in her personal circle of friends that 2024 is the tenth year she has joined the company, and she hopes to toss some more things she loves in the next ten years and grow up with this AI era.
Zhang Nan joined ByteDance in 2014 and was an entrepreneur. In 2016, she led the team to launch products such as Douyin from 0 to 1. In 2018, Douyin became one of the most popular short** products in China. In 2020, Zhang Nan became the CEO of Douyin Group.
Liang Rubo, CEO of ByteDance, expressed his gratitude to Zhang Nan for her contributions and breakthroughs in leading China's information platform business in the past, and looked forward to her continuing efforts in her new position. It is reported that Zhang Nan will continue to report to Liang Rubo.
2. What is the purpose?
Zhang Nan joined Byte in 2014 and made Douyin the hottest short ** product from 0-1, which is indispensable. Zhang Nan's departure from Douyin this time is completely different from Ali's Xiaoyaozi before, she will be all in the AI-assisted creation of the silhouette business, and at the same time, she will also use this incident to preheat the upcoming AI generation ** and products.
The deep meaning here is that in the future, the gameplay of ** content will be reborn from shooting to generation. The user side can ignore the anxiety of facing the camera and the cumbersome editing, perhaps because of the intervention of AI, a major change in the way content is generated.
3. Bytes have recently undergone frequent personnel changes
In fact, this is not the first time that Byte has made executive personnel changes this year, after being a member of the founding team of Douyin.
1. Ren Lifeng, the current vice president of PICO, its virtual reality business, has officially resigned, unlike other byte executives who have resigned from the general AI track, and his entrepreneurial direction after leaving has chosen to enter cross-border e-commerce, or in the form of independent stations.
Around 2024, ByteDance has been frequently rumored to be adjusted in the market. First of all, it was rumored that the commercialization adjustment was opened, and the news that the car emperor would be spun off.
Then in January, Byte was exposed to rumors that it would acquire the food delivery giant Ele.me and adjust the salary of employees from 18 to 15 salaries, but the former was denied.
Now that the continuous adjustment of senior management personnel has made the market look forward to Byte's next move.
Fourth, who will lead the way in the future?
It is worth noting that Zhang Nan's vacant position as CEO of Douyin Group will be temporarily vacant. Therefore, Liang Rubo said that the next Douyin Group business will be headed by Han Shangyou, head of Douyin, Zhang Chao, head of Tomato** and Toutiao, Wei Wenwen, head of Douyin e-commerce, Pu Yanzi, head of Douyin life service, and Zhao Xiuying, head of Douyin advertising business. In addition, Han Sang-woo, as the president of Douyin, will be responsible for coordinating all the main businesses related to Douyin.
As for the Douyin Group, the leader has retired, and the helm of the team is also changing. According to the latest reports, the Douyin ecosystem will be jointly promoted by Han Shangyou, Zhang Chao, Wei Wenwen, Pu Yanzi and Zhao Xiuying, who are each responsible for the corresponding business segments. After Zhang Nan withdrew from the stage, how they will relay and continue to write the glory of Douyin Group has become a new focus of attention in the industry.
Conclusion
In general, in the past three years, Jianying-related products have developed rapidly, and as of 2021, Jianying's monthly active users have exceeded 100 million, making it the largest mobile editing product in China. I believe that under the leadership of Zhang Nan in the future, it will get better and better!
After all, if you don't try it once, you will regret it!
Let's bless Zhang Nan!