The overseas influence of Chinese auto brands continues to increase

Mondo Cars Updated on 2024-02-21

In October last year, at the 2023 World Bus Expo held in Brussels, the capital of Belgium, Chinese buses received widespread attention. (*From the people** Photo by Niu Ruifei).

In 2023, China's auto exports will rank first in the world for the first time. According to data released by the China Association a few days ago, in January this year, China exported 4430,000 units, a year-on-year increase of 474%, continuing the rapid growth trend. The increasing influence of China's auto brands has injected new impetus into the development of the global auto industry. Our reporter walked into the auto market in the United Arab Emirates, Belgium and Mexico to learn about the local sales of Chinese brand cars and how to promote the green transformation and development of the local auto industry.

UAE – better meeting the needs of the local population".

Not long ago, I saw a promotional video of BYD looking up to the U8 new energy vehicle on the Internet, and I was shocked. Chinese brand cars have a good driving experience and are cost-effective. China Building Materials Dubai overseas warehouse is about to introduce BYD Yangwang U8, I look forward to test driving the real car as soon as possible. Jihad, the head of a Jordanian automobile company, said.

The reporter saw thousands of Chinese-made cars neatly arranged in the overseas warehouse of China Building Materials Dubai in the Jebel Ali Free Trade Zone in the United Arab Emirates. "There are passenger cars and commercial vehicles, fuel vehicles and new energy vehicles, affordable and luxurious. Li Weifeng, head of the overseas warehouse of China Building Materials in Dubai, said that in recent years, Chinese cars have entered the Middle East and North Africa market, and local consumers' recognition of Chinese auto brands has been increasing. CNBM has sold more than 10,000 cars in Dubai, and has cooperated with the China Automobile Dealers Association to set up the China New Energy Vehicle Middle East Trading Center.

According to the statistics of the China Association of China, in 2023, the UAE will be China's ninth largest vehicle export market, and from January to November 2023, China will export 13 vehicles to the UAE70,000 units. Throughout the Middle East, Chinese brand cars are increasingly favored by consumers. Among them, Saudi Arabia is China's fifth largest vehicle export market, and Chinese brand vehicles account for more than 10% of Saudi Arabia's market share. In Jordan, Chinese NEVs account for 80% of the market share.

Great Wall Motors has been in the Middle East market for 27 years. In 2022, Great Wall Motor's Tank 300 will be launched in the Middle East; In 2023, the Tank 500 will be launched in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Iraq, and Kuwait; At the beginning of 2023, Great Wall Motor's first parts center in the Middle East will start operations in the United Arab Emirates. Shi Qingke, vice president of Great Wall Motors, said that most Middle Eastern countries regard green economy as one of their national development strategies, coupled with favorable factors such as the younger consumer groups in the Middle East, China's new energy vehicle sales are expected to achieve rapid growth in the Middle East.

Dubai-based Glasgow Research & Consulting Co., Ltd. published a report that Chinese auto brands have a number of advantages in the Middle East, including more complete variety, continuous improvement of quality, more competitiveness, progress in localization, outstanding advantages of new energy vehicles, and perfect after-sales service. The report stresses that Middle Eastern countries, including the United Arab Emirates, are accelerating their energy transition, and that "Chinese brand cars are highly compatible with the development needs of Middle Eastern countries."

More and more Chinese cars are entering the UAE market, which better meets the needs of the local people. Rashid al-Nuemi, a member of the Abu Dhabi Executive Committee, said that the UAE is an important financial center and welcomes more Chinese companies to invest and develop in the UAE.

Belgium – Chinese cars are inexpensive and reliable".

In recent years, reporters have seen more and more Chinese brand cars on the streets of Belgium. According to data from the China Association of China, in 2023, Belgium will be China's third largest export market for automobiles and the largest export market for new energy vehicles. From January to November 2023, China exported 20 finished vehicles to Belgium20,000 units, most of which are new energy vehicles. As an important automobile distribution center in Europe, Belgium is the first stop for many Chinese brand cars to enter the European market. In 2023, more than 260,000 Chinese-brand vehicles will be transshipped to other European countries through the Belgian port of Antwerp-Bruges.

Mustafa, a taxi driver in Brussels, told reporters that he had recently taken a fancy to Nio from China. "I especially like the brand, it's beautifully designed, reliable and attractive. "In recent years, NIO has built 6 NIO centers, 9 NIO spaces and 56 service centers in Norway, Germany, the Netherlands, Denmark and Sweden.

Chinese brand buses are also popular in Europe. At the 2023 World Bus Expo held in Brussels, China Yutong Bus Co., Ltd. showcased 4 pure electric technology models, covering different operation scenarios such as tourism and urban public transportation, among which the T15E pure electric bus won two awards: the Design Award and the Environmental Protection Award.

In 2023, Yutong signed an order with the Greek Ministry of Infrastructure and Transport for 250 pure electric buses; In Denmark, Yutong delivered 126 new energy buses, with a market share of more than 50% in the local pure electric bus market; In the small town of Kirkenes in northern Norway, the first Yutong pure electric buses are operating ...... in the Arctic CircleAs Europe accelerates the green transformation of public transportation, Yutong has accelerated its entry into the European market with new energy technology advantages.

According to the data, in 2023, 38% of China's new energy vehicles will be exported to the European market. European industry insiders said that in recent years, Chinese automobiles have developed rapidly in battery technology, intelligent driving and other fields, so that European consumers have a higher recognition of China's automotive technology strength. Jacques van der Meeren, CEO of the Port of Antwerp-Bruges, Belgium, said: "For consumers, Chinese cars are cheap and reliable. In the coming years, the number of Chinese cars exported to Europe will grow further. ”

Mexico – Sustainable transport operation solutions are essential".

Recently, BYD delivered 55 electric buses to the public transportation department in Mexico City, which is the largest single delivery of electric buses in Mexico so far. The buses will be used for the daily operation of Mexico City BRT Line 4. The line is 35 kilometers long and about 120,000 people ride it every day.

The BYD electric bus delivered this time is 15 meters long, with a maximum passenger capacity of 130 people, a range of 200 kilometers, and a charging time of 3 hours. Rosario Castro, general manager of Mexico City Bus Rapid Transit, said: "Sustainable transport operation solutions are essential. The partnership with BYD is an important manifestation of the transition to electrification of Mexico's public transport system. ”

Zou Zhou, head of BYD's Mexico branch, told reporters that in March 2023, BYD officially entered the Mexican passenger car market, mainly launching pure electric vehicles and plug-in hybrid models. At present, the company has launched models such as the Dolphin and Seal in the local market, and it is expected to build 50 4S sales stores by the end of 2024 to bring more new energy vehicle options to the Mexican people.

In recent years, Chinese automakers have flourished in the Mexican market, with increasing brand awareness and sales. According to data from the China Association of China, from January to November 2023, China exported 37 vehicles to MexicoWith 60,000 units, Mexico is China's second largest export market for automobiles. In March 2023, SAIC Motor opened an international self-operated route from Ningde to Mexico; In November 2023, Geely established its first Latin American subsidiary in Mexico and plans to launch five more new models within a year. JAC's Frison T8 is ...... popular in the Mexican market

Chinese brands such as BAIC, SAIC, Chery, and Changan have set up production bases in Mexico. Mexican netizen Rodriguez said: "Compared with 10 years ago, China's auto industry has made great progress. With China taking solid steps in the automotive industry, I wouldn't be surprised if the best-selling car brands in the future come from China. (ENDS).

Author: Guan Kejiang, Niu Ruifei, Peng Min.

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