This winter, Northeast tourism is a bit "hot".
The southern little potatoes flocked to the Northeast to play in the ice and snow like a market, and the directors of culture and tourism from all over the country used their power to attract guests and friends from all over the world, and news reports about the Northeast on social ** emerged in endlessly. From Harbin to Shenyang, the land of Northeast China has lit a "fire in winter" in the cold winter.
The upcoming winter holiday and Spring Festival holiday may usher in a new round of ice and snow tourism, which is expected to drive the performance release of ice and snow, tourist attractions and other related enterprises. The hotel industry, represented by SSAW Boutique Hotels, will also benefit from this.
Northeast tourism is more cost-effective
It's not that Europe can't afford to go, but the Northeast is more cost-effective.
Hanging oven cakes, sticky bean buns, tofu brain, 7-8 yuan, not only feel warm, but also be full. Tourists love the fireworks here, revealing simplicity and sincerity, in the Northeast dialect, "no one at all".
Experiencing ice and snow projects is a must, and many snow resorts can be played for only one or two hundred yuan. Travel to the Northeast, stroll around during the day, and spend a leisurely day at night. Exciting ice and snow, fresh experience, people-friendly **, and the feeling of being "spoiled to the sky" are the reasons for the "explosion" of Northeast tourism.
The best month to visit Harbin is from November to March. Harbin City, ** Street, Sophia Church, China Snow Town, Xueyun Street, Yabuli Skiing, Wurime Island and other attractions are all very suitable for check-in.
Among them, the winter in China's snow towns is even longer, usually starting in November and warming up in May of the following year. During this time, the snow town is comparable to a fairyland, and there is snow everywhere you go.
Northeast tourism may continue to be popular during the Spring Festival holiday
Relevant data show that during the New Year's Day holiday in 2024, Harbin will receive a total of 304 tourists790,000 people, achieving tourism income of 591.4 billion yuan, a record high, and the current heat continues to soar.
In addition to Harbin, other provinces and cities in Northeast China have also gained popularity. According to data from Meituan, during the New Year's Day holiday, tourism consumption orders (including scenic spot tickets, hotels, homestays, transportation, etc.) in Jilin Province increased by about 200% year-on-year; After New Year's Day, the popularity of "ice and snow tourism" in the three northeastern provinces continued.
Kaiyuan** pointed out in the research report that the data of the New Year's Day holiday fully reflects the resilience of tourism consumption, and the long-tail effect of superimposed ice and snow tourism further enhances market confidence, which is expected to drive the subsequent holiday tourism market boom. Civil Aviation Administration**, civil aviation passenger traffic during the Spring Festival in 2024 will reach 80 million, an increase of 9 compared with the same period in 20198%, and it is expected that the number of tourists in the ice and snow tourism cities in Northeast China will increase significantly.
According to the China Tourism Academy, during the 2023-2024 ice and snow season, the number of ice and snow tourists in China is expected to exceed 400 million for the first time, a year-on-year increase of 2821%；Ice and snow tourism revenue is expected to reach 550 billion yuan, a year-on-year increase of 5759%。
The long-tail demand for ice and snow consumption driven by the Beijing Winter Olympics has been released in the first full ice and snow season after the epidemic. At this stage, the domestic tourism market has shifted from supply-driven to demand-driven, and experiential tourism has become a trend, and niche destinations are very popular.
At the same time, the development of the tourism industry will be driven by the characteristic regional IP, and the tourist attractions, hotels, catering and other industries will usher in development opportunities.
A keen sense of smell and layout in advance
Before the advent of "pouring wealth and wealth", enterprises with a keen sense of smell, such as SSAW Boutique Hotel, have already made layouts and made adequate preparations from the supply side in advance.
Recently, SSAW Pavilion Hotel said on the interactive platform that the company has a total of 5 hotels under construction in the three northeastern provinces, including Changbai Mountain and Yue Junlan Hot Spring Resort, Changbai Mountain North Slope Tianchi Ancient Street Narada Resort, Changbai Mountain Academy Narada Hot Spring Resort, Changchun Langtian Narada Hotel, Chagan Lake Narada Hot Spring Resort.
In fact, SSAW Boutique Hotel is based on the Yangtze River Delta urban agglomeration as the core development area, and gradually expands to key cities across the country in an orderly manner. For the sudden explosion of tourism development opportunities in Northeast China, SSAW Hotel will naturally not miss it.
According to public information, SSAW Hotel is a leading operator of high-end business hotels and resort hotels in China, as well as a pioneer of mid-to-high-end hotels and lifestyle hotels.
After years of development, SSAW Hotel has now spanned the two categories of vacation and business travel, forming a mid-to-high-end multi-brand matrix of business and vacation, with 10 brands such as "Narada Hotel", "Narada Resort Hotel", "Yebo SSAW Pavilion" and "SSAW Pagoda Design Hotel".
It is worth mentioning that the company's Narada brand has become the largest professional operator of high-end leisure resort hotels in China, and there are more than 40 boutique leisure resort hotels under the Junting and Jinglan series brands, and the resort hotels have become the most important and competitive product line in the company's brand pedigree, forming a relatively complete resort circle in China.
Accelerate the pace of expansion and consolidate the leading position
While constantly improving the resort circle, SSAW Boutique Hotel is also striving to promote the layout of the industrial direction.
Not long ago, SSAW Hotel announced that the company plans to jointly set up a number of private equity investment in the hotel industry with professional institutions, with a total scale of no more than 500 million yuan.
SSAW Hotel said that the participation in the establishment of private equity investment in the hotel industry is to make full use of the investment capabilities and resource integration capabilities of professional investment institutions on the basis of the company's industry experience, increase the scale of investment through various financial tools and means, accelerate the expansion of mid-to-high-end select-service hotels, further enhance the company's core competitiveness, and achieve long-term sustainable development.
At the same time, this move will also provide project reserves for SSAW Hotel to carry out industrial integration and mergers and acquisitions in the future, provide a solid foundation for the company's sustained, rapid and healthy development, and further consolidate the company's leading position in the industry of mid-to-high-end select-service hotels.
It is foreseeable that SSAW Boutique Hotel, which is good at seizing development opportunities and promoting the industrial layout in a reasonable and orderly manner, will have unlimited future development.