Wang Weiliang, President of the Board of Directors of Bosch Smart Mobility Group China, has attracted attention to Huawei's comments. He claimed that there was no pressure to compete with Huawei, implying that Huawei was inferior to Bosch in the field of intelligence, which is incredible. But does he realize that this arrogance is where Bosch is in a dilemma?
Wang Weiliang said that although Huawei is involved in the field of car manufacturing, Bosch still has incomparable advantages, such as in the development of smart cars in deep binding. However, this view seems to lack objective judgment and comprehensive understanding. Huawei's technology investment and innovation capabilities in the field of intelligence have been recognized around the world. The arrogant attitude of Bosch executives only disconnects Bosch from the times.
Bosch Intelligent Mobility Group is an important supplier of components, and its products are used by major car companies around the world. However, in the past year, Bosch's performance and revenue have been declining. The reason is that the rise of Huawei's intelligent driving parts continues to impact and attack Bosch's position in the market.
There are several main aspects of Bosch's problem. First of all, Bosch has not invested enough in the field of intelligent driving, while Huawei has invested heavily in this area and is committed to becoming the world's leading intelligent driving technology company. Second, Bosch lacks core technology accumulation, while Huawei has taken the lead in the field of intelligent driving with its own technological advantages. In addition, Bosch's strategy is relatively vague, while Huawei has clearly made intelligent driving a key development direction and has reached cooperation with a number of car companies. These problems have led to a lack of competitiveness in the field of intelligence.
At the same time, Huawei's intelligent driving system has performed well in the market, not only with good stability, but also recognized for its performance in all aspects. In contrast, Bosch's intelligent driving system is significantly less competitive than Huawei's. This is why more and more car companies are choosing to cooperate with Huawei, while Bosch has a relatively limited number of partners.
Bosch is not the only component giant that is struggling in the wave of intelligence. Companies such as Germany's Bosch Group, Germany's ZF Group, Canada's Magna Group, Japan's Denso Corporation, and South Korea's Hyundai Mobis Group have all suffered layoffs and revenue declines, which actually reflects the challenges facing the entire parts industry.
With the rapid development of new energy vehicles and intelligent technology, the parts market is undergoing great changes. The emergence of new technologies and the rise of new enterprises have not only brought competitive pressure to traditional parts manufacturers, but also brought huge uncertainty to the entire industry. Those that are unable to adapt to change and transformation are likely to be left behind by the market.
However, in the face of challenges, we should not only see the difficulties of enterprises, but also see opportunities. Only by actively following up the development of technology and increasing investment in innovation can we remain invincible in the fierce market competition. This is also a reality that Bosch and other component giants need to face.
The arrogance of Bosch executives is inextricably linked to Bosch's predicament. With the rise of Huawei in the field of intelligence, Bosch and other component giants are facing huge competitive pressure. Bosch does not realize its own problems and self-righteously blames Huawei, which is a clear escape from reality. Huawei's investment and innovation capabilities in the field of intelligence have been recognized around the world, while Bosch lacks in technology accumulation, strategic planning, and product competitiveness. The dilemma faced by Bosch and other component giants is not only because of Huawei's impact, but also because of its own lack of proactive response capabilities. Only by maintaining the ability to innovate and adapt in a rapidly changing market environment can we remain invincible in the competition.