"What exactly are we doing, real estate? Long-term rental apartment? Maker space? Incubator? Both, but not quite. We have become a carrier of residence, culture, innovation and entrepreneurship. It should be more precise, it is a new way of life for young people, and may even be a prototype of the city of the future. College students who have just debuted, wanderers in a foreign land, dreamers who work hard, and frustrated young people meet and meet because of bag-carrying customers, and life is more exciting because of bag-carrying customers. Rapid urbanization has made each of us a part of the city. The temperature of a city does not only come from high-rise buildings and bustling commerce. It comes from those seemingly insignificant capillaries. What the bag bearer wants to play is the capillary in the city, which can not only place the body, warm people's hearts, but also let go of dreams. ”
Hua Jie, the founder of the bag.
In Binjiang, the "great happiness" rivers converge, and the "small happiness" is surging.
The city of Binjiang welcomes you vigorously, accompanies you colorfully, and warms you in every detail. Here, a city and young people are running in both directions everywhere, and in the "youth, dream, home" - carrying bags, there are flowers everywhere. Founded in 2016 and located at No. 4179 South Ring Road, the Binjiang Community is a talent apartment with a beautiful environment and quiet in the middle of the hustle and bustle, and it is also a warm, loving and vibrant youth community.
In 2023, the Binjiang Community won the following honors:
Hangzhou Housing Rental Industry Contribution Award, Hangzhou Apartment Influential Brand, Hangzhou Quality Life Apartment, Hangzhou Housing Rental Enterprise "White List", excellent municipal maker space evaluation, provincial maker space evaluation excellent.
In the past year, what has the Binjiang community done?
01 The first place for young people to come to Hangzhou - bag guest
The youthful city attracts the power of the young. In recent years, the high-tech zone (Binjiang) has absorbed fresh "blood" from all over the world and turned the demographic dividend into a "talent dividend". As in previous years, in 2023, someone will come here and settle their first home in a bag-carrying guest, and from then on, they will strive for their dreams during the day, and return to this warm haven to rest and recharge at night. In 2023, a total of 165 dream young people will make their homes here, and the bag bag will become the first home for many young people in Hangzhou.
02 Create a safe living environment - the most beautiful garden
Near and far, beautiful and livable, bag guests to create the most beautiful garden. In the warm spring, the flowers are in full bloom, and then the loquat trees are full of trees. In the scorching heat of summer, the trees are shady, and the dragonflies fly low and know how to cry. In autumn, the fragrance of osmanthus is pleasant, the yellow leaves are flying, and the carpet of fallen leaves of nature is vivid and charming. In the cold winter, talents can also soak up the sun and drink coffee under the big umbrellas. In addition, in order to allow the young people in the community to get close to nature and release pressure, the bag has also developed a small vegetable garden, with all kinds of vegetables, and the talents can also experience a trace of pastoral fun in the international shore.
03Keep the bottom line of safety
Put safety in an important position and firmly guard the bottom line of apartment safety. Bag customers always put safety in the first place, strictly implement "hotel-style" management, regularly hold fire training, drills and inspections, and strictly prohibit "pornography, gambling and drugs"; All lease contracts are filed on the Hangzhou Housing Rental Supervision Service Platform, and the "Rent Loan" product is not used. Since its establishment, the company has achieved a good record of zero safety accidents and zero customer complaints in its operation and management.
04Settlement service was affirmed
At the same time, affirmation and praise from the higher-level management departments have come: the bag has been shortlisted for the cultivation list of Hangzhou housing rental pilot enterprises, Hangzhou housing rental "white list" enterprises, and has been rated as a quality life apartment, a municipal demonstration youth home, an influential brand of Hangzhou apartment, a contribution award for Hangzhou housing rental industry, an outstanding enterprise of Hangzhou housing rental, a characteristic brand of Hangzhou long-term rental apartment, and an ingenuity quality apartment. Song Hansong, Vice Minister of the Ministry of Housing and Urban-Rural Development, came to Hangzhou to transfer long-term rental apartments in Hangzhou, and the bag guest participated in the discussion as a representative of the enterprise.
01 Qingchuang served more than 1,300 people in Binjiang
In 2015, the wave of "mass entrepreneurship and innovation" arose in the country, which was at the beginning of the entrepreneurship of the bag, so before the physical space of the Binjiang community was built, the innovative model of "living upstairs and starting a business downstairs" was planned, "turning the apartment into an incubator", in addition to the talent apartment, the bag was equipped with a certain proportion of office and public leisure areas, providing entrepreneurial conditions for young talents with dreams, realizing the leap from 0 to 1, and then transporting it to the surrounding mature park when the project is becoming more and more mature.
In 2018, the original physical space could no longer meet the needs of young talents, and in 2018, the LINBOX Zhongtai Maker Camp was created in the park separated by a wall, focusing on entrepreneurial services to absorb and support more young talents in Binjiang for innovation and entrepreneurship.
The brand activity "Carrying Roadshow" has been held for 16 sessions, and investors from various investment institutions have come to the company to meet with entrepreneurs face-to-face, see projects, and pull financing. In 2023, more than 1,300 people will be served by the Youth Innovation Service in Binjiang.
02 Pioneered the residential innovation model and promoted to a national entrepreneurship and entrepreneurship platform
After several years of intensive cultivation in the field of public innovation, the Binjiang community has been rated as a municipal, provincial and national innovation and innovation platform, and has pioneered the residential innovation model in the country, which has once received the attention and report of Xinhua News Agency, People's Daily and China Youth Daily.
As a provincial and national innovation and entrepreneurship platform, in order to meet the needs of the public for innovation and entrepreneurship, it provides a low-cost, convenient and all-factor open platform, which is a training base for innovative and entrepreneurial talents, and also accepts the guidance and evaluation of the higher authorities. In 2023, in the annual evaluation of Hangzhou Science and Technology Bureau and Zhejiang Provincial Department of Science and Technology, the Binjiang community of Baoke will enter the commendation list with excellent results.
03Cooperate with universities (traditional Chinese medicine, etc.) to develop the university economy
Many teachers and students from colleges and universities have come to the company for inspection, study and activities, and it has become the "practice education (innovation and entrepreneurship) base" of Zhejiang University of Traditional Chinese Medicine and other universities.
At the same time, the bag also unites with the Youth League Municipal Committee Daiso Alliance to attract high-quality Daiso projects. On the occasion of the 10th anniversary of the Hangzhou University Student Entrepreneurship Alliance, the bronze medal of "Excellent Cooperative Institution" was awarded to the bag.
01Youth growth
Create a learning community and turn the apartment into a "post-university". Create a positive, healthy, civilized and cultured community environment with a strong learning atmosphere, influence a large number of young people, and let them be infected, inspired and motivated in a subtle way. In the Binjiang community, the use of evenings and weekends, regularly hold "Classroom", "Book Club", "Friends Talk" and other learning and growth activities, community brand activities "Friends Talk" has been held nearly 200 times, inviting entrepreneurs, best-selling authors, workplace elites and all kinds of experts to share, more than 10,000 participants, the activity is also fully open to young people outside the community. In addition, young people spontaneously organize various brainstorming, seminars, exchanges and reading clubs, and returnees open English corners for neighbors who are willing to learn English.
02 Dating and entertainment
Community culture is the soul of the bag, the bag guest to open up the relationship between neighbors, the apartment into a community, the neighbors into friends, the community advocates "civilization, mutual assistance, learning, friendship" community culture, through a wealth of community activities, such as "family banquet", "little matchmaker", "neighbor festival", a variety of interest as a link to the neighborhood group and holiday activities, to eliminate the gap between young people, break the "door to door, heart to heart" state, so that they are familiar with each other, each other into each other, each other in life, Supporting each other in their careers, the phenomenon of "empty nest youth" has been eliminated, and "distant relatives are not as good as close neighbors" is constantly staged here. In the past eight years, dozens of entrepreneurs have found partners in their neighborhoods, and many young people have fallen in love and married here.
03Cultural creation
Reading corner, reading environment.
Reading is to the mind what exercise is to the body. "Binjiang is a city full of books, from the NetEase Snail Library to the small bag guests who set up a reading corner in the public space, and the talents who live and start businesses here can take books, whether it is in the indoor public area or under the parasol in the garden, they can "read" freely at any time.
Book club. The book club is a good medium to gather and connect people who love reading, and on weekends, the bag bag guest invites Ali and other business executives and writers to be guests, bringing a feast of knowledge to the friends in the park and encouraging everyone to speak freely. Not only do you share books here, but also Western traditional culture, ink painting, and appreciation are all themes that often move people.
Community culture mentors Yu Hui and Xiao Yijun.
The former secretary of the Xiling Seal Society, the national senior artist Yu Hui teacher has a studio in the bag, is the community culture tutor of the bag, he often creates here, but also likes the vitality of young people, often on the occasion of the National Day and the Mid-Autumn Festival, Yu Hui teacher for young talents to dedicate ink, infecting young people to love the traditional culture of our great motherland more.
In addition, Xiao Yijun, the cultural tutor of the Baoke community and the master of Chinese painting, also debuted his masterpiece "Hangzhou Shape and Victory" here, which is a 12*3-meter masterpiece, which perfectly combines Hangzhou's historic sites with modernity, allowing us to feel the magnificence of Hangzhou's paradise and the motherland's rivers and mountains.
Under the leadership and influence of several instructors, many teachers and students of the China Academy of Art often come to Baoke for cultural exchanges, and the community is full of strong cultural charm.
Have a good traditional Chinese festival and carry forward the excellent Chinese culture.
On the occasion of the Dragon Boat Festival, Mid-Autumn Festival, Spring Festival, etc., the bag bag often organizes young talents to spend the festival together, making zongzi during the Dragon Boat Festival, making dumplings and moon cakes during the Mid-Autumn Festival, and tasting glutinous rice balls and putting lanterns on the Lantern Festival, with unique cultural memories and promoting traditional Chinese culture.
On the Dragon Boat Festival in 2023, the bag bag guest held an ancient rhyme garden party, making zongzi, making sachets, and visiting the ancient town, so that young talents can also feel the warmth of home when they work hard.
Hangzhou excellent reading station.
The cultural creation of the bag has been well received by everyone, and it has been commended at the promotion meeting of Hangzhou's "Youth Joy Reading, Full of Books" activity, and has been rated as an excellent "Joy Reading Station" in Hangzhou. In the first Hangzhou Youth Home Operation Competition, it was rated as a municipal demonstration youth home by the Hangzhou Municipal Committee of the Communist Youth League.
As early as 2017, the company set up a party branch to explore the operation model of "party building leading + community co-governance", guide young people to participate in and integrate into the community party building work, and give full play to their initiative and creativity.
On the occasion of the Mid-Autumn Festival and the National Day, the bag guests explore the celebration methods that young people like to see, and enhance the sense of participation of young talents, such as the National Day to confess the motherland in a flash mob way, sing "My Motherland and Me" together, and celebrate the birthday of the motherland.
In addition, the bag also organized young talents to visit Jiaxing South Lake, learn the spirit of the red boat, learn the history of the party, and lead the youth dream.
The innovative exploration of the bag has been affirmed by the superior departments, and has been rated as the advanced Youth League branch of Hangzhou City and the May Fourth Red Flag League branch of Zhejiang Province.
Public welfare, is the need for the public to participate in the matter, the meaning is to warm others with love, awaken the goodwill of the world, as a business in Binjiang, but also actively participate in social public welfare.
The "Light of Zhaojue" is a public welfare activity jointly initiated by the Graduate Student Teaching Group of Zhejiang University, the Cattle Club and the Baoke, inviting outstanding students from Zhaojue Middle School in Daliangshan to visit, study and experience in Hangzhou for four consecutive years, and planning famous cities, famous schools, history, culture, art, entrepreneurship, environmental protection, patriotic education and other contents for them.
In addition, the bag bag also organized the activity of "Public Welfare Reading, Drifting to Receive Books", organized a charity sale of decorative paintings, and lit up the reading dream for rural children.
At the end of 2022, when Hangzhou was orderly opening up for epidemic prevention and control, many families did not have the conditions for isolation, and the Binjiang community used its own resources to provide free public welfare rooms for special groups such as the elderly and children at home, so as to tide over the difficulties and help each other.
On the way forward, wind and rain are the norm. In 2023, the economy continues to be sluggish, and Bagker, like most startups, is facing huge challenges, but we will always believe that the sunshine is always after the storm.
In the new year, we will overcome all difficulties, innovate and develop, embrace changes, have the courage to challenge, provide good services, and promote the growth and development of more young people. Dream chasers, come on together!