More than 3,000 boxes of magnetic Spring Festival couplets were unsalable, and the boss lost hundreds of thousands, which resonated with the industry
Magnetic Spring Festival couplets unsalable incident: market prediction mistakes caused the industry to think deeply.
Recently, a magnetic Spring Festival couplet factory in Jinhua, Zhejiang Province ordered more than 3,000 boxes of products with elements and dates of the Year of the Dragon due to misjudgment, but it fell into the predicament of unsalable, and had to choose centralized scrapping treatment, with heavy losses. This incident triggered deep thinking in the industry about the market prospect of magnetic Spring Festival couplets, and also sounded the alarm for us: in today's fierce market competition, how should enterprises do a good job in the market and avoid unnecessary losses?
1. Analysis of the beginning and end of the incident and its causes.
It is understood that at the beginning of the year, Ms. Zhu, the person in charge of the factory, made an overly optimistic prediction of market demand, believing that the magnetic Spring Festival couplets of the Year of the Dragon will be favored by consumers. However, this is not the case. During the Spring Festival, the sales of this product did not meet expectations, but caused the company to fall into difficulties due to problems such as inventory backlog and rising costs.
The main reasons for this are as follows: first, Ms. Zhu was too optimistic about the market demand and ignored the fierceness of market competition; secondly, enterprises fail to fully consider the actual needs and preferences of consumers in the process of product design and production; Finally, companies also have deficiencies in sales channels and marketing, resulting in products that cannot effectively reach target consumers.
Second, the analysis of the current situation of the magnetic spring couplet industry.
As a new form of spring couplets, magnetic spring couplets have gradually attracted the attention of consumers in the market in recent years. However, as the market continues to expand, so does the competition. At present, the magnetic spring couplets industry mainly has the following problems:
3. Some suggestions.
In view of the above problems, the following suggestions are put forward:
In short, the occurrence of the unsalable magnetic Spring Festival couplets has sounded the alarm for us. In today's fierce market competition, enterprises should do a good job in the market, improve product innovation capabilities, optimize sales channels and promotion strategies, etc., in order to cope with market changes and changes in consumer demand. At the same time, the relevant departments should also strengthen the supervision and management of the industry to promote the healthy development of the industry. Only in this way can the magnetic Spring Festival couplets industry usher in a better future.
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