Everyone should have discovered that Huawei and Apple are manufacturers that lead the trend of the times, and many decisions will trigger friends to follow up, and netizens laughed and said "crossing the river by touching Huawei". According to the latest news, many domestic manufacturers have decided not to co-brand with major international imaging manufacturers, and follow Huawei's example to prepare their own image brands, and international giants such as Hasselblad, Zeiss, and Leica have fallen out of favor.
Blogger digital chatting station broke the news:A number of domestic mobile phone brands are preparing their own imaging brands, and several co-branded brands will not be renewed when they expire.
Although it is not clear which manufacturers they are, of course, there are only three domestic and overseas image manufacturers co-branded, namely OPPO OnePlus co-branded Hasselblad, vivo co-branded Zeiss, and Xiaomi co-branded Leica. Among them, the joint brand of Xiaomi and Leica has only been a year and a half, and the contract signed by the two parties has not expired, so the content of ** should be a blue-green manufacturer.
First of all, let's look at the green factory, in 2021, OnePlus, a subsidiary of the green factory, announced that it had reached a cooperation with Hasselblad, and the two sides signed a three-year joint contract, OnePlus invested 1 billion yuan to jointly build a top-level imaging system, and the first model of the two sides to cooperate was the OnePlus 9 series. In order to express the importance of cooperation, OnePlus has designated 2021 as the "OnePlus Imaging Year", spending hundreds of millions of yuan to customize the main camera sensor from Japan's Sony, aiming to become the world's best imaging phone.
But what is unexpected is that OnePlus originally hoped to make a lot of efforts in imaging by competing with Huawei, Apple and other large manufacturers to compete for high-end users, but finally returned to OPPO to become a sub-brand The strategy has undergone major adjustments. OnePlus has changed from only high-end to OPPO's performance sub-brand, and high-end images have also been epicly weakened, and even the name of Kazakhstan has been taken by OPPO as the main selling point of the Find X5 series, which may have surprised Liu Zuohu.
In 2021, it will spend 1 billion to sign a three-year cooperation, and the cooperation between the two sides will expire in 2024, and it is expected that OnePlus 12 and OPPO Find X7 series will become the last generation of Kazakh and Soviet famous mobile phones.
Looking at the blue factory, vivo announced in 2020 that it had reached a strategic partnership with Zeiss, and the two sides jointly established an imaging laboratory to build a high-end imaging brand. The cooperation between the two sides started with the vivo X60 series, and now it has been three years to the vivo X100 series, and the outside world does not know how long the partnership between the two has been signed.
In the next year or two, OPPO and vivo are planning to launch their own imaging brands, which can see Huawei's shadow. Huawei announced a partnership with Leica in 2016, and domestic manufacturers began to cooperate with mainstream foreign imaging brands in 2020, with an interval of about four years. Huawei announced in 2022 that it would no longer cooperate with Leica to launch its own XMAGE imaging brand, and other domestic manufacturers are expected to follow this year and next, two or three years behind Huawei.
Friends, what do you think of Huawei's ability to lead its competitors for three or four years from leading co-branding with international manufacturers to building its own XMAGE imaging brand?