The popularity of Jin Chen's new film has caused some controversy about her marketing strategy. I think that although the film company has put a lot of effort into promotion, this kind of disconnect in marketing methods still feels very disappointing.
The two male protagonists, Jin Chen and Bai Jingting, should be the main publicity targets of this drama, and the tacit cooperation between the two will definitely make this drama more brilliant. But now, both of them are busy with their own work, and they lack an effective CP linkage promotion channel, which is a great waste for the attention and audience of the TV series. The heat of the characters can certainly increase the heat, but without real interaction, I always feel that a trace of warmth is missing.
While several other minor characters are unexpectedly compelling. Take Jiang Yan as an example, although she acted very well in this play, her ** rate and influence have been greatly restricted in terms of promotion. In this era of "traffic first", such marketing methods are too irrational.
The author believes that a good advertising strategy should not only highlight the personal charm of the main characters, but also reflect the role of the secondary characters. In this case, holding an interaction between couples can increase both the audience's engagement and the attention of the TV series. At the same time, for excellent supporting roles, we should increase promotion efforts, so that they can not only improve the overall quality of TV dramas, but also create the greatest benefits for themselves.
In general, the promotion strategy of the new drama has merit, but there are still many shortcomings. It is expected that the promotion in the future can be more accurate and comprehensive, so that the efforts and efforts of each artist are worthwhile, and at the same time, the majority of fans will have a more comprehensive and rich viewing experience.
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