Consumption assistance is an important measure to consolidate the achievements of poverty alleviation and effectively connect with rural revitalization, and is an effective way to help the industrial development of poverty alleviation areas and increase the income of the masses. In order to further promote the consumption assistance work of the provincial women's federation system and build a brand of women's consumption assistance, in March 2023, the Shaanxi Provincial Women's Federation issued the "Notice on Further Promoting the "Mother Yiqi Group" - Women's Consumption Assistance to Help Rural Revitalization (Shaanxi Women's Tong Zi 2023 No. 19) to carry out special work deployment.
With the vigorous promotion of women's federations at all levels in the province and the active participation of relevant units, remarkable results have been achieved in 2023 in women's consumption assistance, and up to now, women have been helped to achieve 9,598 sales of agricultural products50,000 yuan, effectively opening up the sales channels of agricultural products and driving the increase of women's income.
In the Provincial Women's Federation's commendation notice on the province's women's consumption assistance work in 2023, 22 women's federation organizations and caring enterprises were honorably listed.
Shaanxi Yichao Biotechnology ***
Helping consumption alleviate poverty.
We will actively leverage the power of women's business cooperation.
Shaanxi Yichao Biotechnology Co., Ltd. adheres to the business philosophy of "talent leading, responsibility first, quality refinement, reputation and sincerity", gathers industry elites, combines advanced science and technology, management methods and production technology with the company's actual situation to achieve rapid and stable development.
As a medicine and food homology enterprise, the company adheres to the spirit of traditional Chinese medicine craftsmen and the ancient processing process of Han and Tang Dynasty herbal medicines, focuses on the development of medicine and food homology market, and meets people's growing health awareness and health needs. Actively study and implement the spirit of the important speech and important instructions of the general secretary on consolidating and expanding the achievements of poverty alleviation and the effective connection of rural revitalization, consolidate the responsibility of assistance, pay close attention to the implementation of the work, incubate three Chinese herbal medicine planting bases, drive the employment of more than 80 surplus laborers, actively carry out consumption assistance activities, and purchase a total of 50,000 kilograms of yellow essence from farmers, making positive contributions to consolidating and expanding the achievements of poverty alleviation and comprehensively promoting rural revitalization.
Ankang Bashan outdoor network technology***
E-commerce helps farmers. Continue to help farmers increase their income.
Ankang Bashan Outdoor Network Technology Co., Ltd. uses the e-commerce model of "short** + live broadcast + agricultural products" to help farmers, relying on the Douyin short** account "Bashan Food" (more than 200,000 fans), and has filmed more than 50 agricultural helps**, attracting more than 20 million people in 2023**; Carried out 135 live broadcasts of consumption assistance to help farmers, and restored the production process of intangible cultural heritage foods such as fairy tofu and handmade konjac tofu in a scenario-based live broadcast mode, attracting more than 2 million people**; Through the form of "short ** + live broadcast", more than 20,000 catties of Langao konjac tofu were sold, more than 2,000 bags of Langao smoked tofu were sold, more than 2,000 bags of Langao kimchi, and more than 2,000 bags of Shaanxi Ziyang pickled cabbage were sauerkraut sauerkraut in Shaanxi Province, with total sales of more than 80 yuan.
The company has innovated e-commerce sales drainage channels with new means, and while expanding the influence of special agricultural products, relying on new ** to promote intangible cultural heritage food, drive the development of rural industries, and broaden the new way of consumption poverty alleviation.
Ziyang Sunshine Network Technology***
Actively develop rural e-commerce.
Broaden the sales channels of agricultural products.
Guided by "actively developing rural e-commerce and express delivery business, broadening the sales channels of agricultural products, and increasing farmers' income", Ziyang Sunshine Network Technology Co., Ltd. seizes the development opportunities of live broadcast e-commerce, content e-commerce, and cross-border e-commerce, and guides resources to move closer to the field of consumption poverty alleviation.
In 2023, the company will hold online activities such as "Party Building Leads E-commerce to Help Rural Revitalization" and "Internet Celebrity Anchors Help Youth Artichoke Sales", directly helping more than 180 rural households and increasing income by more than 180,000 yuan. Carried out 9 phases of online celebrity live broadcast activities such as e-commerce training, sold agricultural and sideline products in the county, and indirectly drove farmers to increase their income by more than 400,000 yuan. The publicity and promotion method of "e-commerce +" has refreshed the brand awareness of "Ziyang Steamed Pot" food, made the county's "Ziyang Steamed Pot" industry benefit show a rising trend, further improved the development quality of the "Ziyang Steamed Pot" industry, and expanded a new way of poverty alleviation through consumption.
Heyang County Yuyang Selenium-rich Agricultural Products Professional Cooperative
Accelerate the pace of transformation of new agriculture.
Improve the level of agricultural industrialization.
Yuyang Selenium-rich Agricultural Products Professional Cooperative in Heyang County implements the marketing mechanism of "cooperative + expert team + production base + sales network", with the mission of "seeking health for eaters and well-being for cultivators", realizing the goal of letting products enter thousands of households and driving farmers to realize their dreams of getting rich, and driving 1,120 people from 320 poverty alleviation households in three towns and nine villages to increase their income and become rich with selenium-rich millet planting industry.
In order to encourage and guide poor households to plant selenium-rich millet, the cooperative gives priority to providing high-quality cereals and selenium solutions for poor households free of charge, formulas fertilizer at factory prices, and promises to purchase products from difficult households at a guaranteed price, and guides member households to plant 3,200 mu of selenium-rich millet, with an average income increase of more than 3,000 yuan.
In 2023, cooperatives will organize and carry out 5 various consumption assistance activities, helping 980 people, including 200 women, and helping to achieve an average annual income increase of 1More than 30,000 yuan.
Xianyang Xiangyue e-commerce***
E-commerce helps sales.
Diversified products help farmers increase income.
Xianyang Xiangyue E-commerce is mainly engaged in the online sales of flowers and plants and agricultural and sideline products in Northwest China. In 2023, the company will leverage the e-commerce platform to pragmatically promote consumption poverty alleviation, and help the "Fengzhiyun Flower Planting Cooperative" sell 30,000 flowers, with sales of 1 million yuan; Help Wugong and Zhouzhi County sell 10 tons of kiwifruit, with sales of 900,000 yuan; Help Wugong County sell 1 ton of Kongzhai handmade hollow noodles, with sales of 500,000 yuan.
In the next step, the company will continue to vigorously develop e-commerce, focus on online and offline platforms, combine e-commerce with consumption poverty alleviation, further solve the sales problem of agricultural and sideline products, and contribute to the development of agricultural and sideline industries in Northwest China.
Baishui County Baibaohui E-commerce Co., Ltd
Seize e-commerce opportunities.
Expand new ways of consumption assistance
Baishui Baibaohui E-commerce Co., Ltd. was established in April 2015, is an e-commerce company controlled by Shaanxi Supply and Marketing E-commerce Group, mainly promoting and selling Baishui apples and other agricultural products. Since its establishment, the company has given full play to the advantages of supply and marketing enterprises, relying on e-commerce and supporting the agricultural industry, adopting a business model integrating base planting and breeding, physical display and publicity, whole network sales promotion, and cold chain warehousing and distribution, so as to invigorate e-commerce, optimize the agricultural industry, help rural revitalization, and break out a "win-win" new road of industrial development, enterprise efficiency and farmers' income.
The company grasps the advantages of various e-commerce platforms, and publicizes, promotes, purchases and sells agricultural products in poverty alleviation areas through agricultural product fairs, online platforms, live broadcasts, short sales and other forms. In 2023, a total of more than 200,000 catties of apples, pears, persimmons, and grains will be purchased from farmers, with sales of more than 3,600 yuan, building a bridge between the supply and demand of agricultural products and consumers in poverty alleviation areas, broadening the sales channels of agricultural products in poverty alleviation areas, and helping rural revitalization.
Shaanxi immigrants relocated to agricultural business science and technology***
Build a platform for high-quality agricultural products.
Promote the development of consumption assistance and rural revitalization
In 2023, Shaanxi Migrant Relocation Agribusiness Science and Technology will actively play an active role in consumption assistance and rural revitalization, and successfully held the Western Rural Revitalization Expo and the East-West Collaboration Achievement Exhibition, the Women's E-commerce Live Broadcast Contest and four product selection meetings. Various activities have built an efficient exchange and cooperation platform for nearly 100 enterprises and nearly 3,000 high-quality agricultural products in Shaanxi Province. Through various activities with the Shaanxi Women's Federation, the company has attracted a total of 25 women's brand enterprises and nearly 300 women's brand products to settle in, effectively improving the brand awareness and influence of "women's" brand.
Since its operation, the Shaanxi Provincial Consumption Assistance Center, which is operated by Shaanxi Migrant Relocation Agricultural Business Science and Technology, has built channels for Shaanxi's high-quality agricultural products, provided all-round support and services, helped them better connect with the market and resources, and effectively promoted the development of consumption assistance and rural revitalization. The work of Shaanxi immigrants and agribusiness science and technology has been widely recognized by all walks of life. It has been awarded the "10+1" Provincial Rural Revitalization Hall by the Provincial Rural Revitalization Bureau, the Provincial State-owned Assets Supervision and Administration Commission, and the Provincial Women's Federation, the Provincial State-owned Assets Supervision and Administration Commission State-owned Enterprise Consumption Assistance Platform, the Shaanxi Provincial Women's Consumption Assistance Base, and the Qin Women's Maker Space.
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