During the Chinese New Year, car washes are usually very prosperous, thanks to the influence of traditional customs. The Spring Festival is one of the most important traditional festivals in China, people are accustomed to say goodbye to the old and welcome the new at this moment, therefore, most car owners will choose to clean their cars before the Spring Festival, which means to wash away the dust and bad luck of the year, and start a new year.
However, with the surge in demand for car washes, car washes are also facing significant challenges. In order to cope with this sudden demand in the short term, car washes have had to raise prices one after another, and even suspend the use of secondary cards. This has almost become a practice in the car wash industry during the Spring Festival, and car owners are accustomed to it. Despite this, car owners are usually receptive to this market phenomenon, as car washes are especially in demand during the Chinese New Year, and they are willing to pay more to welcome the New Year.
As the operator of a car wash, can we consider a different business strategy? We can see Chinese New Year as an opportunity to achieve longer-term growth goals by attracting and targeting customers for the year ahead. It's not just about short-term profit growth. In the face of the hot demand in the car wash market during the Spring Festival, we can adopt a more flexible and attractive pricing strategy: dual-track pricing.
Specifically, we can maintain the traditional ** car wash service during the Spring Festival to meet the needs of those car owners who are not sensitive to ** and urgently need to wash their cars. At the same time, we can also launch a pre-loaded prepaid card service for the Chinese New Year holiday. This prepaid card can not only be used as a means of payment for car wash fees, but more importantly, it can be used as a means to attract car owners. It should be noted that we are not promoting a simple car wash card, but to attract the prepaid funds of car owners, and then guide other maintenance projects to achieve profitability.
In order to attract car owners to store value, we need to carefully plan a series of incentives. First of all, prepaid card users can enjoy a unified car wash throughout the year**, which is comparable to or even lower than secondary card users, but is not subject to holiday usage restrictions. In this way, car owners can enjoy preferential car wash** at any time**, without worrying about *** during the holiday season Secondly, stored-value card users can get a free fine wash and care service when opening the card. This service usually includes body washing, interior cleaning, tire care, and more to give the owner a new look for their car. In addition, the stored value of a prepaid card user can also be used to spend other services or products in the store. For example, car beauty, repair and maintenance, tire replacement, etc. Finally, we will also open a points redemption system for prepaid card users. Depending on the amount of stored value, they can get different grades of car products to redeem points. These products can be obtained in the form of trial samples in cooperation with manufacturers, so as to reduce costs and provide more practical options for car owners.
Of course, in order for car owners to store value with confidence, we also need to take a series of measures to enhance the credibility of the store. First of all, we can display qualification documents such as business licenses and various product ** certificates in the customer lounge area. These documents can prove the legitimacy and operating strength of our store, so that car owners can choose our services with more confidence. Secondly, we can also display the **, name and ** of the staff in the store, and introduce their professional skills and service experience. This information allows owners to get to know our team better and build trust. In addition, it is also a good choice to build a customer base in the store, by posting ** information and interactive activities, we can maintain daily contact and activity with customers, and at the same time, we can also keep abreast of customer needs and feedback in order to better improve our services.
Ultimately, our goal is to transform the car wash from a single car wash service to a high-profit service store with a focus on car maintenance. Through the stored value activity during the Chinese New Year, we can attract prepaid funds from car owners and guide them to spend other high-profit items in the store. For example: car beauty, decoration modification, boutique accessories, etc. These projects can not only improve the overall profitability of the store, but also provide car owners with more comprehensive and high-quality automotive aftermarket services. At the same time, we can also use the word-of-mouth communication effect of prepaid card users to attract more new customers to experience our services, so as to achieve a virtuous cycle and sustainable development.